This just in: publishing a book is a smart move for your business. Yesterday, BusinessWeek ran a nice article about how to get a book published to help you grow your business.
To summarize:
1. You could try getting an agent and selling the book to a publisher of business titles.
2. You could publish the book yourself by getting an ISBN and marketing it online.
3. You could use a "transitional" publisher. (This, apparently, is a new way of referring to a "self-publishing service.")
It all sounds so simple!
All sarcasm aside, however, the article is a good introduction to the broad strokes of how book publishing works.
To read the full article, click here.
To summarize:
1. You could try getting an agent and selling the book to a publisher of business titles.
2. You could publish the book yourself by getting an ISBN and marketing it online.
3. You could use a "transitional" publisher. (This, apparently, is a new way of referring to a "self-publishing service.")
It all sounds so simple!
All sarcasm aside, however, the article is a good introduction to the broad strokes of how book publishing works.
To read the full article, click here.
Labels: self-publishing
posted by Grael Norton on 2/28/2008
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2 Comments:
The term "transitional" to describe many of today's book publishing services is confusing or misleading. It implies a temporary state where the author is moving from self-publishing towards the ultimate goal of traditional publishing, waiting to be "picked up" by a publisher. In fact, if you have a bestseller, you are much better off with a "transitional" publisher than a traditional one, since you are (you'd better be!) getting higher royalties. Therefore in this scenario, you would never want to sell your book to a traditional publisher or do all the work yourself. You'll be better off with a "transitional" setup forever. Right?
For most writers I'd agree, though I think that in a few instances (traditional publishing deals where big money advances are involved), I'd jump ship from my "transitional" publisher.
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