Wondering just how big the market for book sales on the Web is?
A just-released Nielsen Global Online Survey reports that more than 85% of the world's online population has used the Internet to make a purchase. That's a 40% increase in just the past two years.
What are all these people buying?
You guessed it—books. According to the survey:
1. 55% of German shoppers said they had purchased books online in the previous month
2. 45% of shoppers in the U. K. had bought books online
3. 38% of American shoppers had bought books.
Worldwide, more people shop for books online than for any other product or service: a whopping 41% of people had purchased books via the internet in the last three months.
To read the Center for Media Research's report, peel your eyes away from Amazon for a few minutes and click here!
A just-released Nielsen Global Online Survey reports that more than 85% of the world's online population has used the Internet to make a purchase. That's a 40% increase in just the past two years.
What are all these people buying?
You guessed it—books. According to the survey:
1. 55% of German shoppers said they had purchased books online in the previous month
2. 45% of shoppers in the U. K. had bought books online
3. 38% of American shoppers had bought books.
Worldwide, more people shop for books online than for any other product or service: a whopping 41% of people had purchased books via the internet in the last three months.
To read the Center for Media Research's report, peel your eyes away from Amazon for a few minutes and click here!
Labels: marketing
posted by Grael Norton on 2/15/2008
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