A follow-up of sorts to my last post...
In case you're wondering what the actual market share for online book sales is these days:
try 30.5% of projected consumer book purchases in 2008.
The same source (Fairfield Research/Greyhound Books—as cited in an article in the March 31st Publisher's Weekly) expects chain bookstores to claim 32.5% of the same market in 2008.
That's a pretty close margin—one that Publisher's Weekly predicts online booksellers will close (or even overtake) by 2009.
Looks like Robert S. Miller is on to something!
In case you're wondering what the actual market share for online book sales is these days:
try 30.5% of projected consumer book purchases in 2008.
The same source (Fairfield Research/Greyhound Books—as cited in an article in the March 31st Publisher's Weekly) expects chain bookstores to claim 32.5% of the same market in 2008.
That's a pretty close margin—one that Publisher's Weekly predicts online booksellers will close (or even overtake) by 2009.
Looks like Robert S. Miller is on to something!
Labels: book sales, bookselling
posted by Grael Norton on 4/07/2008
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1 Comments:
I saw those survey numbers as well but had a hard time making sense of them. Perhaps the distinction is what they consider "consumer book purchases". Check out my preliminary analysis at The New Media Record.
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