How Blogging Benefits Your Book Marketing Campaign

Here at Wheatmark, we often encourage our authors to use blogging as a great way to reach readers and garner visibility for their books. Blogging can benefit authors in a multitude of ways.

Blogging during the writing process (before publication) can be a wonderful way to find support for your writing among those who share an interest in the subject of your book. By blogging about your book before you have completed your book, you can increase awareness of your writing, and even receive valuable feedback that you can incorporate into your final book.

By blogging after the publication of your book you can inform readers of any marketing activities and events you have going on, and can encourage readers to post reviews of your book on their own blogs or in other online locations. A resourceful author might include blog posts on material that didn’t make it into the final edition of your book, and post on any ideas for forthcoming publications.

For inspiration on getting started on your own blog, check out these popular author blogs, care of the Internet Writing Journal.