Laying the Groundwork for Your Book Marketing Outreach

“The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.” ~ Seth Godin

It's never too early to begin marketing outreach for your book. Book not published yet? Great--that's an ideal time to begin your marketing outreach, or ramp up your efforts in that direction.
It takes a great deal of time and effort to establish yourself as a trusted presence with the audience to whom you are trying to market your book.
Begin your publicity, sales and marketing research and networking as early as possible:

• Use your existing contacts
• Start commenting on relevant blogs
• Join pertinent groups and attend meetings
• Volunteer for a related cause
• Partner with another person who shares a common interest or expertise in your book’s subject.

Make the effort and give yourself time to establish relationships and make valuable connections that will help when you’re ready to begin marketing your book in earnest.