Thumbs Up, Thumbs Down: Book Reviews

One way to get the word out about your book is to have it reviewed.

Even when you can’t get the New York Times to even open your envelope, there are plenty of online book reviewers that can offer up insightful discussions about your book and can help lead other readers to it.

But there is a downside to having your book reviewed: you open yourself up to not always glowing reviews. Recently a post at http://botheyes.wordpress.com/2008/11/12/let-the-receiver-beware/ explored the issue of a negative review and the author’s reaction (lawyers were involved).

Understand up front that by asking a reviewer to read and discuss your book, you are asking for their opinion—which they are entitled to. If they don’t like your book, that is their opinion. Don’t get litigious. Get more reviewers! Someone will see value in your work!

Getting an Accurate Review of Your Book

First off, make sure your book is as professional as possible. Have it copyedited. Errors are a warning signal to readers that your book isn’t a quality venture--or worth their time.

Second off, before you ask for a review, make sure you do your homework. Do you like the reviewers style? When they don’t like a book, how do they write about it? Do they include images of the book? Do they review books only on the bestseller list or are they reading independently published work? Pick someone you feel good about.

Most reviewers will request a copy of your book. This does not guarantee they will review your book.

But those are just the “buyer beware” elements. The good parts are that online reviewers are generally more open to independently published books.

They also may be able to better able to reach your audience. For example, if your book is about weight loss, you’ll want to find a reviewer who is interested in your topic. The more expert your reviewer is on your book's topic, the more likely they will be to attract readers that want to learn more about that topic and will seek you out.

Let’s Talk Amazon Before We Go …

Those little reviews from readers on Amazon are gold. Particularly when they are positive! So ask people that have enjoyed your book to hop online and help you toot your horn.

The more positive reviews you have, the more confident someone will be buying your book.