Tip No. 3: Publish a Second Book
The Best Series is based on a presentation by Wheatmark author James D. Best, author of The Shopkeeper, The Shut Mouth Society, and the upcoming release Leadville. Best has offered 10 tips on how to use Amazon to sell your book and we'll look at each tip in depth in a series of blog posts.
James D. Best's Tip No. 3: Publish a Second Book
Think about it. As readers, most of us are likely to seek out another title by an author of a book we enjoy or find informative. When you think of your favorite authors, don't most of them have multiple titles in their pocket? Why shouldn't you?
By publishing a second book, you reap several benefits.
One benefit is simply that Amazon, for many readers the go-to place to buy books online, will automatically pair your first and second books on the same page so that readers will see your marketing efforts on both books' pages.
A second benefit is that readers will often go back and buy the second book or first book depending on their enjoyment of the one they've already read. Sometimes they'll buy both in one wallop just based on your reviews and product description. Wouldn't it be better to bring them in and offer them options?
Another benefit is that, as an author, having multiple titles gives you the appearance of credibility. For example, if you've written a book on sales techniques and it is up for sale on Amazon as a lone wolf, you'll sell some copies, but you are competing with many, many titles. Now you write a second book on management techniques as a follow up to your first book. Not only will you have paired books on your page, but you'll look successful and like an expert. Buyers will feel more confident in your ability to instruct them because your expertise is obvious: you've written TWO books!
Finally, it is time-consuming to build your author platform. You write blogs, read other people's blogs, you update your Facebook account and are constantly tweaking your Amazon page. With a second book, you aren't just working to market one title. With two or more titles, you'll be working just as hard as you would with only one title. It would be to your advantage to do the same amount of marketing, but potentially reap more sales from multiple products!
Having a second excellent book helps you look like a bestseller!
Up next, Tip. No. 4: Get Customer Reviews.
James D. Best's Tip No. 3: Publish a Second Book
- Established readers buy second book, first-time buyers go back for first book
- Amazon pairing helps sell both books and it looks professional
- Build credibility
Nonfiction: image of expertise
Fiction: image of success
Think about it. As readers, most of us are likely to seek out another title by an author of a book we enjoy or find informative. When you think of your favorite authors, don't most of them have multiple titles in their pocket? Why shouldn't you?
By publishing a second book, you reap several benefits.
One benefit is simply that Amazon, for many readers the go-to place to buy books online, will automatically pair your first and second books on the same page so that readers will see your marketing efforts on both books' pages.
A second benefit is that readers will often go back and buy the second book or first book depending on their enjoyment of the one they've already read. Sometimes they'll buy both in one wallop just based on your reviews and product description. Wouldn't it be better to bring them in and offer them options?
Another benefit is that, as an author, having multiple titles gives you the appearance of credibility. For example, if you've written a book on sales techniques and it is up for sale on Amazon as a lone wolf, you'll sell some copies, but you are competing with many, many titles. Now you write a second book on management techniques as a follow up to your first book. Not only will you have paired books on your page, but you'll look successful and like an expert. Buyers will feel more confident in your ability to instruct them because your expertise is obvious: you've written TWO books!
Finally, it is time-consuming to build your author platform. You write blogs, read other people's blogs, you update your Facebook account and are constantly tweaking your Amazon page. With a second book, you aren't just working to market one title. With two or more titles, you'll be working just as hard as you would with only one title. It would be to your advantage to do the same amount of marketing, but potentially reap more sales from multiple products!
Having a second excellent book helps you look like a bestseller!
Up next, Tip. No. 4: Get Customer Reviews.
Labels: Amazon, Best Series, book marketing
posted by KatG on 2/20/2009
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