Tip No. 5: Get Lots of Tags
The Best Series is based on a presentation by Wheatmark author James D. Best, author of The Shopkeeper, The Shut Mouth Society, and the upcoming release Leadville. Best has offered 10 tips on how to use Amazon to sell your book and we'll look at each tip in depth in a series of blog posts.
Tip No. 5: Get Lots of Tags
When a book browser goes on Amazon and searches for "Western fiction," they're tapping into the power of tags. When your book, if it is a Western fiction book, is tagged with those same words and multiple people have agreed those were adequate descriptions, your book will begin to come up when customers search those keywords.
The tag list is viewable if you scroll down the page. You can add tags, vote for tags, and search for tags here.
When you add tags, make sure they are relevant to your book. If your book is about pirates, you may not want to have a tag for gardening. For example, on the Amazon page for The Shopkeeper the tags include adventure, cowboys, historical fiction, Western fiction, Nevada, etc. These are all searchable terms a book buyer can use to find it on Amazon.
Ask friends and family members to go on your book pages and vote for your tags to help validate them. The more votes, the better!
You can also submit relevant tag requests to Amazon Tags to help you have even more street credibility.
One of the things that you should also keep in mind is your book description. By having a top-notch description that includes many of the words you've used for tags, you'll make it easier for the virtual Amazon path to lead to your book's door.
Your goal is to help people find your excellent book, tags are the breadcrumbs you leave for them to find you!
Next in the Best series: Tip No. 6: Publish a Blog on Amazon
Tip No. 5: Get Lots of Tags
- Customer Tags--Determines Hierarchy in Searches
- Add every relevant tag, but only relevant tags
- Get friends and relatives to vote for all your tags
- Amazon Tags--Submit Relevant Tag Requests
- Write a top-notch description
When a book browser goes on Amazon and searches for "Western fiction," they're tapping into the power of tags. When your book, if it is a Western fiction book, is tagged with those same words and multiple people have agreed those were adequate descriptions, your book will begin to come up when customers search those keywords.
The tag list is viewable if you scroll down the page. You can add tags, vote for tags, and search for tags here.
When you add tags, make sure they are relevant to your book. If your book is about pirates, you may not want to have a tag for gardening. For example, on the Amazon page for The Shopkeeper the tags include adventure, cowboys, historical fiction, Western fiction, Nevada, etc. These are all searchable terms a book buyer can use to find it on Amazon.
Ask friends and family members to go on your book pages and vote for your tags to help validate them. The more votes, the better!
You can also submit relevant tag requests to Amazon Tags to help you have even more street credibility.
One of the things that you should also keep in mind is your book description. By having a top-notch description that includes many of the words you've used for tags, you'll make it easier for the virtual Amazon path to lead to your book's door.
Your goal is to help people find your excellent book, tags are the breadcrumbs you leave for them to find you!
Next in the Best series: Tip No. 6: Publish a Blog on Amazon
Labels: Amazon, Best Series, book marketing, tips
posted by KatG on 2/24/2009
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