How to Market a Book: Clips and Articles

You have interviewed on TV, radio and in the newspaper. Now there is an upcoming magazine article for a local magazine scheduled to run next month. Also, you've been guest blogging on a well-known site for your genre.

You should make sure that you have all these great "clips" organized in one place.

Most websites for authors include a section that houses all their media appearances. Many authors also include their own articles they've written in this section, however, if you are a prolific writer, you may want to specify a separate section on your site for those.

What is the purpose of showing your clips?

• underscore credibility
• provides more information
• creates a place for author platform building, potential readers will get to "know" you by your interviews
• show your stuff: you've worked hard to get publicity and now it's paying off
  
• if you are planning on lecturing, you can show some of your workshops here
• interviewers can do background research on you

Having an area for your clips allows for easy access to them if you want to direct someone to them, it's a great way to show your credibility as an expert and author, and also says, "Hey, someone was interested in me! You will be, too!"

Also, it's better than a stack of clips and Post-Its on your desk that you'll "get to." Having the links, videos, and transcripts organized on your website creates and easy to use and organized warehouse for all your marketing results!