Press releases are a common, useful way to tell media outlets and other interested parties (book clubs, writing groups, etc.) about your upcoming title releases, signing events, and other important milestones.
Press releases should include the following elements:
- contact information at top
- headline
- dateline
- body of information
- additional requests information like website links
samplepressrelease.pdf
You can also include a picture of your book cover or an author photo, bullet points of information, a list of upcoming events, and book purchasing information.
What should your press releases be about? They shouldn't just be about your book being for sale. If you can tie your book topic into a current event or holiday, you'll be in even better shape to get publicity for your book. For more about content, check out this previous post!
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Labels: author platform, how to market a book, how to write a press release
posted by KatG on 6/17/2009
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1 Comments:
This is helpful -- thanks for sharing! Your readers might also be interested in my article on "5 Tips For Writing a Book Announcement News Release That Will Get Used by the Press" available at http://www.buildbookbuzz.com/publicity-tips.htm. I hope it helps!
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