How to Market a Book: Publicity Kit Shopping List

For many authors, for their first book or their fifth, getting their marketing plans organized can be overwhelming.
As authors you will need to develop a basic set of support materials for yourbook in order to market it well.
Wheatmark emphasizes using online resources, such as blogs and social networking tools, to help spread the word about your book. But we should take a step back and review what kind of content you'll want to have ready to go when the time comes.
When developing your publicity kit, whether it is printed versions you hand to the newspaper reporter or tabs on your website, there are some basic pieces you'll want to have in support of your book.
Here is a list, taken from our marketing workbook, that we recommend!
- Contact Info
- Press Releases
- Author Profile
- Book Cover
- Author Photo
- Additional Images
- About the Book
- Excerpt from book
- Endorsements/Testimonials
- Fast Facts, Quizzes, Background information
- Radio Interviews/TV clips
- Story ideas for media pieces
- List of Media Coverage
- Available Articles by author
- Suggested Interview Questions
- Additional Resources
- Book Availability and Purchase Information
- List of Events
- Review Copy Request Form
Labels: author platform, author support, how to market a book


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