A strong author platform is a key part of every successful book marketing campaign. Want to sell lots of books? Building your author platform is where you start! View this brand new presentation by Grael Norton, publishing consultant at Wheatmark, on How to Build Your Platform on the Web.
Labels: author platform, How to market a book online, online marketing
posted by Atilla Vekony on 10/06/2009
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2 Comments:
When a reputable agent said she would look at my non-fiction book proposal if I had a significant platform and listed examples such as National TV spots, radio spots, big-name endorsers, and huge hook, I went into an emotional tailspin. I've just spent seven years writing and editing the book and proposal. How can I have a National TV spot? Where do I start? And with whose money??? I'm ready for an agent to say, "I've been looking for this work all my life." (Okay, I'm not that naive, but I am naive).
Fortunately, I have been building a network and estabishing relationships with some authors who DO have significant platforms. And for some time now, I've been contemplating my navel about building a website and starting a blob. But it wasn't until I did a Google search for "author platform" and found this article that I began to feel a glimmer of hope. So, thank you. Thank you for this rich resource.
Thanks for the feedback and the kind words. Good luck building your own author platform -- understanding how important this activity is to your success as an author is a critical first step!
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