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Creating a publicity calendar for your book

June 17, 2013 by Atilla Vekony, Publishing Information Manager

Creating a publicity calendar for your book is as essential to your book’s success as putting gas into your car. Without a purposeful plan of things to do they won’t get done. It’s as simple as that.

All the brilliant ideas you come up with are useless until implemented. A hundred people may come up with the next big thing, but only the one that actually builds it gets all the credit.

On the other hand, if you deliberately create a publicity calendar with these five questions answered: Who? What? Where? When? and How? you put your book on steroids for success.

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Creating Twitter connections for authors

June 16, 2013 by Atilla Vekony, Publishing Information Manager

Twitter is a great place to find new friends but as with any meet and greet function you need to be proactive.

It’s up to you to make the initial connection.

Using search is one of the easiest ways to do this. Use the #hashtag followed by a keyword that is relevant to your niche in the Twitter search engine box. This will quickly display the latest tweets going out that use that keyword.

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How to create a powerful author profile for Twitter

June 13, 2013 by Atilla Vekony, Publishing Information Manager

Creating a powerful author profile on Twitter is an important first step. Your profile provides proof and credibility to you as an author and as an expert in your field. The background, photo, bio, and links all play an important role in letting visitors know you. This page from Twitter shows you how to set up and edit your profile.

Here are key areas that visitors will check out when making a decision to follow you.

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Are you reading Seth Godin yet?

May 31, 2013 by Sam Henrie, President

Are you reading Seth Godin yet?

If not, check your blood pressure, make sure you are still alive and then go to this page and download his free book, Unleashing the Idea Virus.  It’s amazing. It’s over ten years old in print but still running circles about most of the creative books on the market. To get the free edition click on the “Get It” button and then download it.

Many of the followers of Seth are in business or in some type of creative pursuit. I think that should apply to almost anyone over the age of 12 and under the age of 90.

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Why targeting your audience is important to your book’s success

May 30, 2013 by Atilla Vekony, Publishing Information Manager

There is no book on earth, past, present or future, that will meet the needs or desires of everyone. It would be nice but it’s not going to happen.

Your book can meet the needs of some people. Finding those people and making the connection is what targeting is about.

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Do you want to become a published author?

May 28, 2013 by Sam Henrie, President With today's technology, publishing your book successfully is well within reach. Amazon can publish your book in a digital or print format for zero cost. Of course, whether the book is worth reading is another matter! Most authors swing from two extremes in making that judgment. Either it's the best thing since Shakespeare or it's complete trash and no one will ever read it, so why bother? How do you find out the truth?   » Continue Reading This Article...

How to build your author platform in 15 minutes

May 27, 2013 by Atilla Vekony, Publishing Information Manager

Building your author platform is important. Every author must devote time and energy at this task in order to be successful.

Successful platform building starts with developing a plan and doing a little bit every day. Fifteen to thirty minutes is sufficient. In a year’s time you will have 90 to 180 hours of solid platform-building activities under your belt. This will place you far ahead of the typical author who does hit-and-miss activities with little result.

Here are three important things to consider in platform building:

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Book marketing tips for readers over 50

May 23, 2013 by Sam Henrie, President

If your target audience is over fifty, spending a lot of time on social media is probably not going to be as powerful as other methods. The latest social user surveys show that users over fifty are fewer than 20% of almost all social media users.

If you know this, then it makes sense to pack up your social media kit and go back to the traditional methods of book marketing. No, the methods may not be as glamorous or easy but trying to fish for lake trout in an ocean is not practical either. You must go where your audience is.

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Do you dream that your book will become a self-publishing success story?

May 23, 2013 by Grael Norton, Acquisitions Manager

You are not alone.

Millions of people want to be popular authors.

Which is a good thing; it just means that there is a lot of competition for the top slots.

But not all of these millions will actually set down and write a book. That narrows the field a bit.

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What are you doing to promote your book?

May 22, 2013 by Atilla Vekony, Publishing Information Manager

The hardest time to promote your book is when you’re first starting out, when the only people who actually believe in your book are you, a few friends, and family. It’s easy at this point to try a few things, get discouraged, and throw in the towel.

Unless you have a daily action plan for book promotion, it will be hard to stay with your program until you get results. Those results may take six months to a year to develop and up to three years to actually show signs of being successful. Stay the course. Prepare yourself for day in and day out commitment.

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