Book Publishing Specialists
An Amazing Resource: HARO
May 09, 2012 by Atilla Vekony, Publishing Information ManagerJournalists and reporters—members of the media—need new content like you and I need air to breathe. And they need it right away!
During our last Authors Academy teleseminar with radio expert Wayne Kelly of OnAirPublicity.com and the subsequent Q&A call, we discussed the importance of you becoming the go-to resource on your topic for your local media outlets.
The following resource doesn’t replace the invaluable strategies Wayne discussed during the teleseminar, but I recommend it, especially if you’re just starting out. After all, it’s free and all you have to do is sit and watch your email inbox!
Help a Reporter Out—or HARO—is a fast-growing online community consisting of members of the media and us common folk, referred to as “sources.” Sign up at www.helpareporter.com, then quickly respond to the appropriate media inquiries you’ll be receiving via email. But be quick, though, because, as I said, reporters need the story right away, and you won’t be the only one responding!
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