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How to Create a Strategic Marketing Plan for Your Book

May 08, 2012 by Grael Norton, Acquisitions Manager

It’s one of the most common misconceptions in marketing: that a marketing tactic is the same as a marketing strategy.

Not understanding the difference between the two leads to a whole lot of pain and frustration for many authors as well as entrepreneurs, speakers, and other professionals who use the written word to grow their businesses.

The blueprint for your book’s marketing strategy is your book’s marketing plan.

This is the single most important piece of marketing collateral for your book you will create - besides the actual book itself!

Join us on Friday, May 11 as marketing plan expert Echo Surina walks us through “How to Create a Strategic Marketing Plan for Your Book.”

During this LIVE online presentation, you’ll learn the secrets to:

  •   Creating your big picture
  •   Applying SWOT analysis to your project
  •   Identifying your target audience
  •   Crafting your key messages
  •   Selecting your outreach methods
  •   Evaluating your efforts
  •   Drafting a work statement

Echo Surina is an award-winning writer turned marketing specialist with experience doing both strategic and tactical work. She specializes in helping entrepreneurs and organizations identify and communicate what makes them special and different to niche audiences.

As owner of Philanthropology LLC, which has been ranked a top woman-owned business in Arizona in Ranking Arizona since 2008, Echo manages marketing campaigns, provides book manuscript critiques and book consulting services, and writes sales copy.

Here are the important details about this one-time-only event:

Friday, May 11 at 2 PM EST / 11 AM PST

This webinar is available only to Authors Academy Gold members and higher. All Authors Academy members will have access to the recording of the webinar and will be able to participate in the exclusive members-only Q&A discussion the following week.

Not a Gold member already? To claim your spot alongside the world’s most forward-thinking authors and get instant access to the 4-webinar series, “Secrets of Highly Paid, Highly Successful Authors,” as well as full access to this month’s presentation:

Click here now to join the Authors Academy as a Gold member.



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Filed Under: Authors Academy, Marketing, News,




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