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How to Market a Book: Gathering Your Images

June 18, 2009 by Kat Gautreaux, Account Manager
One of the key elements to a successful book marketing campaign, I believe, is being organized. Knowing what you will need and having it ready at a moment's notice.

Getting your images together in the beginning will make all your publicity efforts smoother as you roll them out.

You don't necessarily need to have printed versions. In fact, digital versions that you can email are preferable. You can always print out a digital version, but having to scan in a printed version when you need to email it to someone can be a real hassle.

For all your images, you should have a high-resolution image (300 dpi) as well as a smaller version that is 72 dpi.

DPI for the less tech-savvy means dots per inch and reflects the quality of the image (nearly all websites use 72 so they load faster, magazines and other print media need high quality images).

The following are the images you should include in your arsenal:

• cover
• author photo
• images from your book's interior if you have them
  
• candid shots - from book signings, award ceremonies, writers groups, book clubs, speaking engagements, etc.

Each item should be in an easily transferable format such as a .jpg or .pdf versions.

Having these on hand not only makes it easier to send them out to bloggers, reviewers, and other media outlets, but it also can help give you a leg up in the free publicity area. Having quality, available art makes you more viable as a story because you have something most media outlets need: something to look at.

Also, anytime you want to create a flyer, button, name tag, etc., you'll always have the images available whether you do the materials yourself or hire them out.

By having these images ready to go from the start, you'll be able to meet deadlines, get more coverage, and not have to fuss with technology or calling editors for the pieces when it really counts!

Tags: marketing, author platform, images
Filed Under: Marketing,

Comments

Totally agree! If you're planning a blog book tour, your hosts will appreciate not having to ask for images to go along with your interview or guest post. Having them presized for an appropriate blog fit is also much appreciated.

Dani
http://blogbooktours.blogspot.com

posted on 6/18/2009 by Dani

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