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Sell more books with book reviews

February 13, 2013 by Atilla Vekony, Vice President

book reviews sell more booksBook reviews are one of the best tools for getting the word out about your book. A good book review can multiply sales substantially while even a bad one can have a positive effect on book sales. This article will list four important factors for getting good book reviews.

How big is the book reviewer’s readership?

One of the most important factors to consider is the reach of the book reviewer’s audience.

A book review on The New York Times with a readership of over a million and a half subscribers will have a much greater reach than John and Joan’s Book Blog with 16 followers. It may seem like The New York Times is the logical place to start. Unfortunately, the chances of getting your book reviewed there are not good. The NYTBR receives 39,000 to 52,000 books a year in the mail and reviews at the most about 1,500. The odds are against you.

How long will it take to get your book reviewed?

Some of the most important book reviewers will have a long waiting list. A wait of three to six months is typical. The more important the book reviewer and the greater the influence he or she has the longer the waiting time.

Know the type of book format the reviewer will accept

We certainly live in the digital age but not all reviewers want a PDF or a digital copy. Some reviewers want only prepublication galleys, others will insist that it be a published print copy and perhaps even a hardcover. Some reviewers want an query letter before sending a book, while others will expect you to send your a published copy of the book to them and hope for your chances.

Know the genre of books the reviewer will accept

Definitely do your research before sending your book to a reviewer. Within each category of fiction or nonfiction are many subcategories that must be considered. A fiction book might be listed as mystery, romance, science fiction, or thriller. A nonfiction book might be labeled as self-help, business, educational, or travel. Sending your book to the wrong reviewer means the delete button for digital or the recycle room for print.

Target your book reviewer for age, gender, location, and other audience profiles

Just as you had to carefully profile your ideal reader before writing your book, you must direct your book review efforts in much the same way. A perfect match will increase your chances of a glowing review. Don’t waste the reviewer’s time or yours by sending away blindly. If you’ve got the name of the reviewer in the right department, be sure to include it in the address!

If you’re looking for a team of publishing professionals to take the pain out of book publishing and book marketing, be sure to tell us about your project.

Tags: marketing, publishing, authors, reviews
Filed Under: Marketing,


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