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Six blogging tips for fiction authors

April 08, 2013 by Grael Norton, Director of Marketing

book marketing Today’s authors must spend as much time building their author platforms as they do writing their books. Or more.

While there are a number of different ways to spread the word about your books, at the core of every promotional effort you want to get readers to sign up for your email list.

An author blog is usually the best way to start. It’s the home base for everything you write, the place where you have the sign-up for your newsletter, the “about me” page that gives readers a behind-the-scenes look at their new favorite author, a place to showcase all your books both old and new, and, possibly, even a place to buy your books and get them autographed.

Every time you blog you can send off tweets, pins, and postings on Facebook and other social networks.

From your Facebook page, Pinterest boards, and Twitter account you send visitors to your blog. Every time you make a connection, whether in person or through social media, send them to sign up for your newsletter or updates from your blog.

Now that you know how important it is to have a blog, here are six tips for what to write about as a fiction author.

Step 1. Blog about your book’s progress. Share the title, the book cover, and if you’re working with a publisher, give updates on meeting your timeline and anything else that happens along the way.

Step 2. Write about characters in your novel. Share little bits and pieces about each one to build reader anticipation and get them rooting for the struggles they must face from start to finish. No, you’re not giving the book away; you’re just letting them smell the cooking while it’s in the oven.

Step 3. Write about places in your novel. Share pictures of the actual areas and weave in facts and legends like postcards sent from a travel expedition. “Here is where I got the idea for the initial murder scene,” or “here is the place where Sandy trips running away from her pursuer.”

Step 4. Write about your writing process. Share about distractions and pushing through the doldrums. As a fiction author, your posts don’t have to teach or preach, instead, include bits of fun and entertainment. Share your victories. “Wow, today I finished the third chapter!”

Step 5. Ask your readers for feedback. Share your book cover. If you have a couple of choices from your designer, let them vote on the one they like best. Ask for what they like or don’t. Ask for comments about your back cover copy. Would it make them want to read the book? How could it be improved?

Step 6. Finally, check out other author blogs. See what they are writing about. How do they encourage reader participation? Do they have contests; do they offer free chapter downloads?

Obviously, blogging cannot take up all your time of writing or your book will never meet deadline. But do make it a priority to post something at least once a week to keep your blog fresh and to keep your audience engaged.

Wheatmark can help you create a book marketing strategy that will help you maximize your impact while minimizing your time. Ask us how.

Tags: writing, marketing, author platform, authors, fiction, social media, facebook, blogging, twitter, pinterest
Filed Under: Marketing, Social Media, Writing,


Oscar pic

These are really helpful fiction author blogging tips. I really appreciate your hard work on this article. Thanks Norton.

posted on 4/11/2013 by Oscar

Christine Campbell  pic

Thank you. Great post! Great tips! Watch by blog at to see if I’m implementing your suggestions.

Did you see what I just did there? Plugged my blog. Pleased with me?
Thanks again.


posted on 4/14/2013 by Christine Campbell

Duke Southard pic

Great tips, Grael. This is really a test of my first use of gravatar but am interested in anyone’s reaction to the blogs now being posted on my website.

posted on 4/18/2013 by Duke Southard

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