Tip No. 2: Look Like a Bestseller
The Best Series is based on a presentation by Wheatmark author James D. Best, author of The Shopkeeper, The Shut Mouth Society, and the upcoming release Leadville. Best has offered 10 tips on how to use Amazon to sell your book and we'll look at each tip in depth in a series of blog posts.
Check out the best-selling books in Amazon. Look at their Amazon pages and check out all the bells and whistles they have going for them. Then get those bells and whistles for yourself.
Best is a firm believer in the Look Inside option for books on Amazon. It allows potential buyers to peek at the book and see if they like it. The Da Vinci Code has it, why shouldn't yours?
Another thing that Best did to make his book look like a bestseller was to have a Kindle version made. The reason? Plain and simple. The bestsellers had Kindle flags on their pages. In order to get a Kindle flag, you need a Kindle version. The great part is that he now sells Kindle versions of his books as well!
Another point he made was to keep the writing as professional as possible. In the Editorial Reviews section, the content should represent the quality of the book it is selling. Remember to edit it well. Sneak over to other book pages and find ones you think are really well done and mimic their content. Most authors won't have reviews by Publisher's Weekly, so in many cases the Editorial Reviews will be information about the book that you've written yourself.
One of the nice things about Amazon is that other authors have come before you. You don't need to break new ground, you can crib the brilliance of others!
Several other elements that are often skipped by the self-published author are pieces like the profile page. But don't neglect it! One month Best said he had more than 400 views on his profile in December alone. Entry points that support the call to action to buy the book help underscore credibility and allow multiple ways to bring your message to your buyer.
The last point with tip No. 2 is the "Also Bought" and "Also Viewed" link to your book. There isn't much you can do to manipulate this except to ask people you know to buy a second book while they are in there buying your book. However, Amazon will automatically pair your multiple titles if you have them. So you don't need to suggest buying your own book!
To build a winning image, you need to have a book that looks like a winner. By creating an Amazon page that looks professional and mimics the same techniques as the bestsellers, you'll be in the game with your excellent book.
Next tip: Publish a Second Book
- Look Inside (or Search Inside)
- Kindle
- Editorial Reviews Section
- Profile Page
- Customer Images
- "Also Bought" and "Also Viewed
Check out the best-selling books in Amazon. Look at their Amazon pages and check out all the bells and whistles they have going for them. Then get those bells and whistles for yourself.
Best is a firm believer in the Look Inside option for books on Amazon. It allows potential buyers to peek at the book and see if they like it. The Da Vinci Code has it, why shouldn't yours?
Another thing that Best did to make his book look like a bestseller was to have a Kindle version made. The reason? Plain and simple. The bestsellers had Kindle flags on their pages. In order to get a Kindle flag, you need a Kindle version. The great part is that he now sells Kindle versions of his books as well!
Another point he made was to keep the writing as professional as possible. In the Editorial Reviews section, the content should represent the quality of the book it is selling. Remember to edit it well. Sneak over to other book pages and find ones you think are really well done and mimic their content. Most authors won't have reviews by Publisher's Weekly, so in many cases the Editorial Reviews will be information about the book that you've written yourself.
One of the nice things about Amazon is that other authors have come before you. You don't need to break new ground, you can crib the brilliance of others!
Several other elements that are often skipped by the self-published author are pieces like the profile page. But don't neglect it! One month Best said he had more than 400 views on his profile in December alone. Entry points that support the call to action to buy the book help underscore credibility and allow multiple ways to bring your message to your buyer.
The last point with tip No. 2 is the "Also Bought" and "Also Viewed" link to your book. There isn't much you can do to manipulate this except to ask people you know to buy a second book while they are in there buying your book. However, Amazon will automatically pair your multiple titles if you have them. So you don't need to suggest buying your own book!
To build a winning image, you need to have a book that looks like a winner. By creating an Amazon page that looks professional and mimics the same techniques as the bestsellers, you'll be in the game with your excellent book.
Next tip: Publish a Second Book
Labels: Amazon, Best Series, bestsellers, book marketing, Kindle
posted by KatG on 2/19/2009
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