Thoughts on Social Networking

"Think of it like a giant cocktail party."

Over at the BookSquare Blog, the brilliant Kassia Krozer has written a wonderful post about social media and social networking that not only does an excellent job of explaining what socia media and social networking are, but why they are so important for book marketing.

As Kassia so eloquently puts it,

Social networking means that the book club is online — and the participants range from people who’ve read the books, people who want to read the books, people just passing through the conversation, people who sell books, people who sell books to people to sell books, and, yes, people who acquire, edit, market, and distribute books.

I urge you to read her post, and also to sign up for information about her upcoming BookSquare University - designed to help authors build relationships on Facebook, and which Kassia describes as "a gentle introduction to social media for non-technical authors."

Happy Book Marketing!