When a Wheatmark author’s own marketing efforts result in sales of 2,000 or more copies of their book, that book is enrolled in our Great Expectations program. Great Expectations authors are entitled to their choice of Great Expectations program benefits valued at the amount of their Wheatmark publishing and marketing services fees paid to date (date at which book reached 2,000 copies sold).
GE Customized Sales & Marketing Campaign Option:
Authors who wish to apply their Great Expectations benefit toward bolstering their sales and marketing efforts will receive a highly customized marketing campaign designed specifically for their book. Working with the author, our marketing experts will target the title’s niche market, evaluating the best sales outlets and most appropriate promotional opportunities.
With the Great Expectations sales & marketing program, our marketing experts might focus on online and nontraditional marketing techniques and outlets. Or, if research indicates that a book will benefit from a more traditional sales and marketing approach, we’ll create and execute a top-of-the-line, highly-targeted traditional campaign. Among the activities that have been included in past GE Customized Sales & Marketing Campaigns are:
- editorial consultation
- editorial tune-up
- book cover makeover
- publicity review
- press release writing
- press release distribution
- online media room creation and hosting
- radio interview scheduling
- marketing consultation
- print advertising
- book signing scheduling
- promotional postcard and bookmark creation
- direct mail campaigns
- virtual author tours
- blog advertising
- social networking
- nontraditional sales efforts
- website and blog creation
GE Additional Publishing Services Option:
For those authors whose publishing goals and author platform would be better served by applying their Great Expectations benefit toward additional publishing services and/or books, we offer the GE Additional Publishing Services option. This benefit is well-geared toward authors who are ready to publish a new title, revise their existing title, or would prefer to have books on hand for direct or back-of-room sales.
The beauty of our Great Expectations program is that we work with qualifying authors to help find the right GE benefit for their overall publishing goals—evaluating their book’s best marketing options and helping to get their books into the hands of as many readers as possible.
For more information about Great Expectations, read case studies of recent Great Expectations success stories.
