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Why you should use your real photo in creating Social Media profiles

February 17, 2014 by Atilla Vekony, Vice President

use personal photos to build your author presenceAn important part of building brand awareness is image awareness. Like the golden arches of McDonald’s you want your face to be recognized as an expert. When people see your face, you want them to instantly say, “Yes! I know that person.”

Recognition builds association, which builds greater credibility.

The more your target audience sees you in different places and doing different things, the greater the image of “Oh my, that person is everywhere. They must be much more important than I realized!”

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Building your 100 book marketing gold list

January 21, 2014 by Sam Henrie, President

building important book marketing contactsIf you are looking for a magic bullet to speed your book to greater selling success, creating a 100 gold contact list might be just the ammunition you need.

A gold contact list is simply a list of 100 people that would help you to sell more books. This concept comes from John Kremer of Bookmarket.com. Kremer explains that building a list of 100 key media and book marketing contacts will help you to focus your relationship building efforts where they will have the most punch.

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Ten easy, tiny steps to promote your book

January 20, 2014 by Sam Henrie, President

small steps to promote your bookOverwhelmed about what to do to promote your book?

Here’s a quote that may offer the breakthrough you need. “There is no such thing as too small a step in the right direction.”

If you do anything at all to promote your book, you are moving forward. Something is always better than nothing.  And many, many times authors have done things that they thought were very small, very insignificant and yet their small actions turned out to have amazing results.

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Why authors should get on board with Google+

January 15, 2014 by Atilla Vekony, Vice President

google+ for authors on wheatmarkWheatmark recently featured John Ellis of SEOwise with a virtual workshop on Google+. John shared the largest compelling reason why authors should be on Google+. Basically, it was this: Google owns 80% of the search market. Google+ is owned by Google. Do the math, he said.

Unless you already have all the traffic, subscribers and readers that you need, getting on Google+ is probably a good idea for you. A friend recently shared her first experience of Google+. She said just to test it out she found a picture that was already on Google+ and re-posted it. In a short time, she had 12 responses to her posting. Her typical return on Facebook, Twitter, Pinterest, and her blog was about six people combined. That was all the convincing she needed!

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Personal profile picture sizes for major social media sites

January 14, 2014 by Atilla Vekony, Vice President

image sizes for social media profilesWhile you can’t be everywhere and do everything, you can put your picture almost everywhere. Every social media site has its own perfect sizing for optimum display. Here are six of the major social media sites and the picture size your photo should be for the best display.

Facebook: The final picture that will be displayed is 160 x 160 pixels, but the picture you upload must be 180 x 180 pixels. If you want the most control over how your picture will look, then size it to exactly 180 x 180 before you upload it. Yes, you can upload a rectangular image and crop and resize it within Facebook, but it will not look as sharp as a perfect square picture. Check out this info page on Facebook for perfect dimension tips. Finally, when your image shows up on an update, within a comment or on someone else’s page, your picture will be reduced to 90 x 90 so make sure it looks good at that resolution as well.

Twitter: 73 x 73 pixels is the size that will be displayed when users see your initial page. However, when they click on that tiny image for a closer look they can see an image up to 500 x 500 pixels.

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Introducing Prezi for authors

January 02, 2014 by Atilla Vekony, Vice President

create a book trailer with preziPrezi is a social media tool to present slide shows with zoom and audio features. Authors can use Prezi to create a simple book trailer that can be uploaded to a web page and YouTube or emailed to friends.

For most authors, a free account will provide everything you need to create presentations. Simply sign up with an email address and a password. There are four brief tutorials to guide you through the process of creating your first Prezi.

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10 image providers that can be used for LinkedIn

December 23, 2013 by Atilla Vekony, Vice President

using apps to upload photos and videos to linkedInIf you are an avid LinkedIn user there may be times when you want to post or upgrade while on the go. Here are 11 sites that LinkedIn accepts for bringing in tweets, photos and videos.

1. 23hq  Free to add 30 photos a month. $25.00 a year for unlimited. You can send photos to friends by email, post on LinkedIn and other media outlets. Photos can be private or public as you choose.

2. Mead  photo site in Spanish.

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Persistence is highly under-rated

December 22, 2013 by Grael Norton, Director of Marketing

slow and steady progress is more effectiveEvery day there are at least five emails telling me how I can do something easier, faster and smarter to become an instant success.

I don’t buy it.

Maybe it works for some people, but I have found the slow day-to-day work yields greater, long term results. The results may not be spectacular overnight, but they get there in time. You may not want to hear “slow and steady wins the race,” but it is true.

The big challenge with the slow way is staying with it.

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Get started now: Building your author platform takes longer than you think

December 20, 2013 by Atilla Vekony, Vice President

building your author platformAs a new author, you may think that it is more important to concentrate on writing your book than to worry about building your platform. The problem with this thinking is that marketing is actually 90% of the job of being a successful author today. Waiting until your book is finished is sort of like raising your child to adulthood before you begin saving for his or her college education.

Marketing your book does not have to be hard, but it does take time. Finding, connecting and building a relationship with your audience is not something that you can do in a week. Working on marketing for a small amount of time each day will save you valuable time when you are ready to publish a book. It is sort of like that saving account. If you start the moment a child is born and save a little bit every month, then in eighteen years you will have a pretty good sum, even if you only save a little at a time. If you wait till Sally or Joey is a senior in high school, then that monthly deposit is going to have to be pretty steep.

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Sneaky tricks to create better headlines

December 20, 2013 by Grael Norton, Director of Marketing
create better headlinesEugene Schwartz was one of the most sought-after copywriters during his time. His classic book, Breakthrough Advertising, is responsible for creating many millionaires who adopted his advertising methods. Here is his definition for headlines: Headlines are the few simple words that startle your prospect into attention. If you remember these 12 words every time you write a headline, you will create headlines that get read.   » Continue Reading This Article...

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