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7 tips for multichannel book marketing

April 22, 2014 by Grael Norton, Director of Marketing

book marketing that works for youWhen it comes to marketing and publicizing your book, it may seem like there are a million things to do. We often counsel our authors with the sage advice that you “can’t do it all.” John Kremer, author of 1001 Ways to Market Your Book, often counsels his readers to not try and “DO EVERYTHING!” but instead pick one or two ways to market your book and become an expert in them.

This is good advice . . . great advice . . . but . . .

It’s not for everyone. People with different personalities may work better doing different things and taking different approaches. Some people like doing lots of things and, though it may seem they are a bit scattered, they actually get more excitement and drive by doing a smorgasbord of book marketing activities.

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The importance of sharing valuable tips and information from other authors

March 04, 2014 by Grael Norton, Director of Marketing

giving credit and appreciation to other authorsWhen writing your blog posts, you can often find great ideas from other blogs in your genre. For this article, I was looking on Alltop and I found a great post by R. J. Adams about using quotes from your book and combining a quote with an image to share on sites like Facebook, Twitter and Pinterest. Not only did the article provide a great idea but it listed 11 sites that you can use to make these images.

Of course, it wouldn’t be right to grab Adams’ material and rewrite it into a new article. But it’s perfectly legitimate to use it as a springboard to a new article with a link back to the article that inspired you, and the author will appreciate the sharing.

This article here is not about using quotes to promote your book, but rather about using other blogs and articles to inspire your own ideas. At the same time, finding a great article like that on the quotes was so rewarding that I wanted to find a way to share it with a fresh angle.

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Why authors should use Google Hangouts on Air

March 03, 2014 by Atilla Vekony, Vice President

authors using hangouts for book marketing successGoogle Hangouts on Air is a type of video call that operates like your own private television broadcast talk show. You can have up to ten people participating on the call with as many as 5,000 live viewers submitting questions via text chat. Once the show is completed an automatic YouTube video is published.

For authors, this can be a great way to build up weekly or monthly content as well as deepen connections with your target audience. A recent article on Forbes reported that the reach of video “over white papers, case studies, even live demos with reps” was significantly higher in how audiences choose to absorb new content.

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How to create a fun quiz for your book

February 28, 2014 by Grael Norton, Director of Marketing

create a fun quiz about your bookNo matter what your book is about you can easily come up with ten questions that relate to your book. Authors of fiction can create questions about the setting, characters and events in the book. Ask questions about small town living or inner city hazards for your hero or heroine. Whether your book is about finding a partner in a romance or solving a mystery, create a quiz about the situation.

Authors of non-fiction can create questions around a topic that would build interest in readers. For instance, if you were writing a book about public speaking you could ask the following questions. 

      How do your overcome your fear of speaking in front of groups?

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      Do authors need RebelMouse?

      February 21, 2014 by Atilla Vekony, Vice President

      social media curation toolRebel Mouse is a social media tool that pulls in your social media from many networks, such as Facebook, Twitter, Google, Tumblr, blogs and even your email, into your own personal RebelMouse page that can be embedded on any domain. Authors can use it to collect, connect and distribute information for research, writing and sharing.

      Margaret Looney in her post The Year’s Best Social Media Tools for Journalists cited that IJNet (International Journalists Network) named RebelMouse as the number one tool of the year.

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      Why you should use your real photo in creating Social Media profiles

      February 17, 2014 by Atilla Vekony, Vice President

      use personal photos to build your author presenceAn important part of building brand awareness is image awareness. Like the golden arches of McDonald’s you want your face to be recognized as an expert. When people see your face, you want them to instantly say, “Yes! I know that person.”

      Recognition builds association, which builds greater credibility.

      The more your target audience sees you in different places and doing different things, the greater the image of “Oh my, that person is everywhere. They must be much more important than I realized!”

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      Building your 100 book marketing gold list

      January 21, 2014 by Sam Henrie, President

      building important book marketing contactsIf you are looking for a magic bullet to speed your book to greater selling success, creating a 100 gold contact list might be just the ammunition you need.

      A gold contact list is simply a list of 100 people that would help you to sell more books. This concept comes from John Kremer of Kremer explains that building a list of 100 key media and book marketing contacts will help you to focus your relationship building efforts where they will have the most punch.

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      Ten easy, tiny steps to promote your book

      January 20, 2014 by Sam Henrie, President

      small steps to promote your bookOverwhelmed about what to do to promote your book?

      Here’s a quote that may offer the breakthrough you need. “There is no such thing as too small a step in the right direction.”

      If you do anything at all to promote your book, you are moving forward. Something is always better than nothing.  And many, many times authors have done things that they thought were very small, very insignificant and yet their small actions turned out to have amazing results.

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      Why authors should get on board with Google+

      January 15, 2014 by Atilla Vekony, Vice President

      google+ for authors on wheatmarkWheatmark recently featured John Ellis of SEOwise with a virtual workshop on Google+. John shared the largest compelling reason why authors should be on Google+. Basically, it was this: Google owns 80% of the search market. Google+ is owned by Google. Do the math, he said.

      Unless you already have all the traffic, subscribers and readers that you need, getting on Google+ is probably a good idea for you. A friend recently shared her first experience of Google+. She said just to test it out she found a picture that was already on Google+ and re-posted it. In a short time, she had 12 responses to her posting. Her typical return on Facebook, Twitter, Pinterest, and her blog was about six people combined. That was all the convincing she needed!

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      Personal profile picture sizes for major social media sites

      January 14, 2014 by Atilla Vekony, Vice President

      image sizes for social media profilesWhile you can’t be everywhere and do everything, you can put your picture almost everywhere. Every social media site has its own perfect sizing for optimum display. Here are six of the major social media sites and the picture size your photo should be for the best display.

      Facebook: The final picture that will be displayed is 160 x 160 pixels, but the picture you upload must be 180 x 180 pixels. If you want the most control over how your picture will look, then size it to exactly 180 x 180 before you upload it. Yes, you can upload a rectangular image and crop and resize it within Facebook, but it will not look as sharp as a perfect square picture. Check out this info page on Facebook for perfect dimension tips. Finally, when your image shows up on an update, within a comment or on someone else’s page, your picture will be reduced to 90 x 90 so make sure it looks good at that resolution as well.

      Twitter: 73 x 73 pixels is the size that will be displayed when users see your initial page. However, when they click on that tiny image for a closer look they can see an image up to 500 x 500 pixels.

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