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Introducing Prezi for authors

January 02, 2014 by Atilla Vekony, Vice President

create a book trailer with preziPrezi is a social media tool to present slide shows with zoom and audio features. Authors can use Prezi to create a simple book trailer that can be uploaded to a web page and YouTube or emailed to friends.

For most authors, a free account will provide everything you need to create presentations. Simply sign up with an email address and a password. There are four brief tutorials to guide you through the process of creating your first Prezi.

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10 image providers that can be used for LinkedIn

December 23, 2013 by Atilla Vekony, Vice President

using apps to upload photos and videos to linkedInIf you are an avid LinkedIn user there may be times when you want to post or upgrade while on the go. Here are 11 sites that LinkedIn accepts for bringing in tweets, photos and videos.

1. 23hq  Free to add 30 photos a month. $25.00 a year for unlimited. You can send photos to friends by email, post on LinkedIn and other media outlets. Photos can be private or public as you choose.

2. Mead  photo site in Spanish.

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Persistence is highly under-rated

December 22, 2013 by Grael Norton, Acquisitions Manager

slow and steady progress is more effectiveEvery day there are at least five emails telling me how I can do something easier, faster and smarter to become an instant success.

I don’t buy it.

Maybe it works for some people, but I have found the slow day-to-day work yields greater, long term results. The results may not be spectacular overnight, but they get there in time. You may not want to hear “slow and steady wins the race,” but it is true.

The big challenge with the slow way is staying with it.

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Get started now: Building your author platform takes longer than you think

December 20, 2013 by Atilla Vekony, Vice President

building your author platformAs a new author, you may think that it is more important to concentrate on writing your book than to worry about building your platform. The problem with this thinking is that marketing is actually 90% of the job of being a successful author today. Waiting until your book is finished is sort of like raising your child to adulthood before you begin saving for his or her college education.

Marketing your book does not have to be hard, but it does take time. Finding, connecting and building a relationship with your audience is not something that you can do in a week. Working on marketing for a small amount of time each day will save you valuable time when you are ready to publish a book. It is sort of like that saving account. If you start the moment a child is born and save a little bit every month, then in eighteen years you will have a pretty good sum, even if you only save a little at a time. If you wait till Sally or Joey is a senior in high school, then that monthly deposit is going to have to be pretty steep.

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Sneaky tricks to create better headlines

December 20, 2013 by Grael Norton, Acquisitions Manager
create better headlinesEugene Schwartz was one of the most sought-after copywriters during his time. His classic book, Breakthrough Advertising, is responsible for creating many millionaires who adopted his advertising methods. Here is his definition for headlines: Headlines are the few simple words that startle your prospect into attention. If you remember these 12 words every time you write a headline, you will create headlines that get read.   » Continue Reading This Article...

Christmas Publicity - Don’t knock it!

December 11, 2013 by Sam Henrie, President

Creating christmas book promotionYou may think it’s not ethical to do something “nice” and make money off of it at the same time. But if you had a choice between creating publicity through a nice project and simply creating some publicity, you’d probably choose the nice project every time.

The news is full of media darlings doing anything possible to get a little camera coverage. Instead of yelling and getting drunk or married or divorced in order to get attention, how about doing something nice?

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The two fundamentals of book selling

December 07, 2013 by Sam Henrie, President

two important factor in all book marketingJohn Kremer explained in his book, 1001 Ways to Market Your Books, that there are basically two fundamentals in book marketing.

1. Promotion

2. Distribution

He said that these two fundamentals must be worked on simultaneously. No matter how great your promotion efforts are, if you do not have your book easily and readily available to the buyer, then your efforts are wasted. At the same time, if your books are distributed to all the major bookstores and available for purchase on Amazon, Barnes & Noble and online venues, but no one knows about your books, then it will do you little good.

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Want to sell more books? Don’t stop till you drop!

December 06, 2013 by Sam Henrie, President

don't quit selling your booksDo you want to sell a lot of books? If so, step right onto the bus because there is a crowd of folks who have the same desire.  It should be only a short ride, maybe 10 or 15 years . . .

If that last sentence startled you, here’s the truth. If you plan to sell a lot of books, it’s going to take a lot more work than getting on a bus and waiting for the driver to get you to your destination.

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Whispers in the wind

November 22, 2013 by Sam Henrie, President

improving your marketing effortsIt’s easy to fall into the trap of trying one book marketing tip after another without putting in the time and effort to master one of them.

Wheatmark shares many different tricks, tips and suggestions for how to effectively promote your book. We do not want you to think that you should try them all or stop the marketing tools that are already working to try something new. Instead, carefully weigh what you can accomplish and do best before moving in a new direction.

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Know your limits

November 14, 2013 by Atilla Vekony, Vice President

work within your limits for greater successThere is an old analogy about how to catch a monkey. When hunters wanted to capture monkeys they would place a jar on the jungle floor filled with biscuits or shiny marbles. A monkey would curiously reach his hand inside the jar to grab the treats, but he wouldn’t just grab one. He wanted them all. The hunters would try to grab the monkey and even though he would scream in panic and try to get away, the monkey would not take his hand out of the jar and lose even one of his treasures.

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