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Business Book Publishers: Writing and Publishing a Business Book

July 09, 2008 by Wheatmark, Admin

Writing a book about your business expertise can be a great boost to an executive résumé. Whether your goal is to book speaking engagements, build your credibility as a consultant, or share your knowledge with clients and associates, writing and publishing a business book is a very good idea!

Here are just a few things publishing a business book can do for your business:

* The book will be your business card. It will generate buzz about you and your business and will help get prospects on the same page as you before you even meet them.
* By writing a book you become an expert. As a thought leader, your ideas are important, viable, and now, lucrative. By penning a useful business resource, you position yourself as a key consultant in your field without having to sell your expertise in smaller, less persuasive pieces.
* Many professionals find their book helps them open doors and close deals. Want to talk to someone? Send them your book and let them get to know you before you even meet. Want to close a deal? If your book was useful, you may have closed the deal already because you, having written your book, are now an authority in your field.
* Beyond the possible revenue of selling your book, there are a number of backend products that your book will support. Websites, speaking engagements, consulting, and additional education materials such as e-books, series titles, and CDs are all part of the stream that can trickle down from a well-written and well-marketed book.

Tips to get started on writing your business book:

1. Decide what message you are going to focus on. What is your position on your topic? Try to free write (or speak into a recording device—a lot of writers find this very helpful) to fully cover your thoughts. This may just end up being the Introduction to the book!

2. Outline your book. Just like in school, outlining the chapters in your book will help you organize your thoughts and work on your book piece by piece.

3. Find people you trust to give you feedback on your work. Sometimes concepts that seem obvious to you will be difficult for someone else to understand and will need some more thought and development. On that note: Don’t strain yourself using higher vocabularly. The easier the language is to understand in your book, the happier your readers will be.

4. Start marketing your book even before you start writing. Create your book marketing plan by doing the exercises in this free book marketing workbook.

5. Contact and evaluate business book publishers. Know your options ahead of time.

Good luck! If you ever have any questions before, during, or after your book is published, we’re always here to help!

Tags: marketing, writing, publishing, business
Filed Under: Publishing

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