Sam G. Henrie is president and founder of Wheatmark, Inc., a provider of book publishing solutions including Wheatmark, a self-publishing service focused on helping authors maximize their book sales, and BookFlash, an online publicity service for small presses, mid-size houses, independent book publishers, and authors. A frequent speaker on the subjects of special market sales and self-publishing, Sam's expertise includes new directions in production, distribution, publicity, and marketing in the world of book publishing.

Sam is president of the Arizona Book Publishing Association and an active member of PMA, the Independent Book Publishers Association.