Atilla Vekony

About Atilla Vekony

Atilla Vekony is Wheatmark's Vice President and Senior Faculty at the Authors Academy.
11 07, 2017

Are you, too, missing this marketing tool?

By | July 11, 2017|Marketing|Comments Off on Are you, too, missing this marketing tool?

Almost everyone you meet these days has a smart phone. And while the smart phone is one of the greatest new marketing tools, this phenomenon is contributing to one of the greatest marketing failures people commit every single day.

Let me explain:

Any new person you meet at a business mixer or social event can, technically, just tell you their phone number or email and you can simply enter it into your phone on the spot, right? Or save it in a voice memo.

So who really needs business cards these days?

Additionally, you can just have them enter your contact info into their phones when you meet them, right?

If only that were so easy….

For one, people you meet may not have time to give you their contact information and certainly no time to wait while you stumble around in your phone to open the right app. This happened to me recently and the […]

1 03, 2016

The one-step method to make your website work

By | March 1, 2016|Marketing|Comments Off on The one-step method to make your website work

What’s the most efficient, as well as most effective, way to get from your couch to the fridge? Is it a shortcut such as taking a giant leap? Or is it taking a number of comfortable steps?

Walking, which is one step—and always and only one step—at a time, has been the winning transportation tactic employed by people since the dawn of time. Gliding and flying aren’t possible in a living room setting while jumping and leaping are just too energy consuming to make it worthwhile. If you kept exerting the amount of energy needed for jumping, you’d end up having to make more frequent trips to the fridge than otherwise needed. So “one step at a time” is the best way to get from your couch to the fridge.

What does this have to do with book marketing?

We take the one-step method granted when it comes to biped mobility, but we […]

3 01, 2015

5 Things Your Author Website Should Do

By | January 3, 2015|Authors Academy, Marketing, Social Media|Comments Off on 5 Things Your Author Website Should Do

I could have titled this article “Five Things Your Author Website Should Have” instead of “Five Things Your Author Website Should Do.”

And it would have been a very different article.

When we market our message or services, it is a very common error for us to think in terms of features instead of benefits. It does not matter how many bells and whistles your website has if they aren’t doing anything in terms of accomplishing your website’s goals.

Does your website have goals? A reason to exist? If you’re asking the question, What should my website do? you’ll be closer to thinking in terms of goals than if you’re asking, What should my website have?”

Only you can come up with a goal for your website, but I’m listing five below that you should consider.

1. Establish or solidify your credibility as an author or expert in your niche.

What would communicate this goal to […]

5 12, 2014

Author Interview with Will Edwinson

By | December 5, 2014|News|Comments Off on Author Interview with Will Edwinson

Will Edwinson is an award-winning storyteller for his fiction and also an award-winning columnist. His second book, Buddy … His Trials and Treasures, won a first place in state competition and a second place at national. His nostalgia column, which he wrote under another name, won second and first place awards in two separate competitions from the Utah-Idaho-Spokane Associated Press Association.

Will is also one of our long-time author clients, having first published with us in 2005 and now again in 2014. I’ve asked him about his brand new book, LouIsa: Iron Dove of the Frontier.

Tell us a little bit about yourself, Will Edwinson, and how you came to be a storyteller.

Ah … where do I begin? When I was young I always aspired to be a writer. But I was just a small-town farm boy with insecurities, some of which included, “How could I ever expect to […]

2 12, 2014

The A-Myth

By | December 2, 2014|Marketing, Publishing, Writing|Comments Off on The A-Myth

Wheatmark’s Sam Henrie wrote in a previous post about The E-Myth Revisited by Michael E. Gerber, one of the most important business books I’ve read, which helped me look at business in a completely different way.

Working on the business is quite different than working in the business. Just because you love cooking and everybody says you should open a restaurant doesn’t mean it’s a good idea. Being a great chef at your own restaurant might still mean doing a terrible job running the business and hating it. Michael E. Gerber talks about how business owners ought to view themselves not as technicians (chefs, dance instructors, editors, widget makers) but as marketers and savvy businesspeople. He exhorts entrepreneurs to become experts at making the business of their trade work better instead of getting caught in the daily whirlwind of working in the business. The e-myth is simply the […]

25 07, 2014

6 simple steps for authors to find Twitter followers

By | July 25, 2014|Marketing, Social Media|Comments Off on 6 simple steps for authors to find Twitter followers

One of the easiest ways for you to build your digital author platform is with Twitter. Using simple search techniques you can find people who are actively engaged in your niche. Since they are already using Twitter, once you make a connection, you can be assured that some of them will help you spread your reach even further across the Internet.

As you set out to establish your online identity as an author or future author, it’s important to start building your Twitter followers as soon as possible. Maybe all you have come up with is the title for a book. As long as you have a basic idea of your niche, you can start making important connections on Twitter.

To get started, here are six ways to add followers:

1. Start by simply letting Twitter search your email address book and show you people on Twitter you already know. You may have […]

14 07, 2014

Canva: A powerful social media tool for authors

By | July 14, 2014|Design, Social Media|Comments Off on Canva: A powerful social media tool for authors

Canva is an amazing online program that allows you to create professional social media images for free with just a few clicks.

You can create invitations, advertising and promotional projects that include printed materials (up to 2,000 prints), product packaging, presentations, film and video presentations, commercials, catalogs, brochures, and probably anything else you can think of. There are some restrictions (do check out its “One-Time Use License Agreement”) but for the most part almost anything is free to use and free to share.

Melanie Perkins, cofounder of Canva, announced recently that “100,000 new designs were created every week by more than 330,000 users.” So far avid users have created more than 1.5 million designs using Canva.

With over a million free images, tons of professional templates and 100+ poster-ready fonts, there’s absolutely nothing to stop you from producing memes, photo collages, Facebook photos with call outs and social media banners and buttons. If […]

19 06, 2014

Help! Today I Have Nothing to Write About

By | June 19, 2014|Social Media, Writing|Comments Off on Help! Today I Have Nothing to Write About

I don’t think for a second that you’re struggling to come up with ideas for your next book or what to write about on your author blog and website. If you weren’t a writer, that would be one thing, but since you are, coming up with content for your audience comes more easily to you than to others. Quite the contrary: many writers suffer from writing too much.

There are, however, days when you feel like you have nothing of value to say, nothing to contribute to the Great Conversation that’s taking place in cyberspace.

In the Authors Academy, we drill into members the importance of regularly publishing quality content on your blog, so that your target audience (with ample help from search engines and social media shares) could find your message more easily.

As you build your digital author platform this way, by writing on your blog about your passion and […]

16 06, 2014

How to create a strong social media profile as an author

By | June 16, 2014|Marketing, Social Media|Comments Off on How to create a strong social media profile as an author

Part of a successful digital author platform is a consistent brand image and active participation in several relevant social media networks such as Facebook or Goodreads.

Your personal brand should be consistent across every platform. This means you use the same name, colors, images, and biography for each account. For example, you don’t want to use your name on Facebook and the title of your book as your Instagram account.

If you plan to write more than one book, it is especially a good idea to go with your personal brand and get your name out there instead of just your book’s title. This personal brand will carry you through different book titles, speaking engagements, book tours, and other projects that will happen during your entire writing career.

For your author website, choose a domain name that has your name in it., and not one that is your book title. Then make sure […]

29 04, 2014

7 author marketing tips for books that appeal to women

By | April 29, 2014|Marketing, Resources|Comments Off on 7 author marketing tips for books that appeal to women

There are as many ways to sell a book as there are people who write them. The one thing that is common among all book selling approaches is that you match the right book with the right buyer.

If your book is written typically for a female reader it makes sense to direct your book selling efforts to the places that women tend to congregate. The following seven tips are perfect for locating new readers for books written for women.

1. Women’s magazines. As a writer, try to get an article published in a women’s magazine. While it may be difficult to get accepted in the beginning by the top magazines in this field (Better Homes & Gardens, Good Housekeeping and Woman’s Day), it is still well worth your time to get published in smaller outlets that reach out to women. Work your way up by starting with magazines that have smaller […]