I could have titled this article “Five Things Your Author Website Should Have” instead of “Five Things Your Author Website Should Do.”
And it would have been a very different article.
When we market our message or services, it is a very common error for us to think in terms of features instead of benefits. It does not matter how many bells and whistles your website has if they aren’t doing anything in terms of accomplishing your website’s goals.
Does your website have goals? A reason to exist? If you’re asking the question, What should my website do? you’ll be closer to thinking in terms of goals than if you’re asking, What should my website have?”
Only you can come up with a goal for your website, but I’m listing five below that you should consider.
1. Establish or solidify your credibility as an author or expert in your niche.
What would communicate this goal to […]