2014 is coming to an end.
In fact, for some folks, the year is already over.
They figure: if it ain’t done by now, it ain’t gonna get done!
I don’t agree with that philosophy, though. Not at all.
You see, while many people essentially take six weeks off between Thanksgiving and New Years, successful people recognize that this period is ripe with opportunity.
Take the example of marketing your books.
Many authors are racing to implement some tactics quickly to “get the word out” about their books, thinking that this is their best chance to generate some meaningful sales.
It’s the holidays, after all… which means people are buying things, right?
But as Jim Best discussed with me on last month’s Authors Academy call, all the work he does to generate his impressive holiday sales comes BEFORE the holidays!
(Jim’s sold more than 70,000 copies of his books to date, so he knows what he’s talking about.)
One of […]