So You Want to be a Wine Merchant? by Joel BermanTucson, AZ – April, 4, 2018 – Wheatmark, Inc., is pleased to announce the release of So You Want to Be a Wine Merchant? by Joel Berman. This book passionately combines the author’s love for business, wine, and a bit of history to give you a glimpse into the world of wine-making and travel.

So You Want to be a Wine Merchant celebrates the world of wine in profound and insightful ways. Author Joel Berman’s inspiring life as a successful wine merchant, traveler, and cultural explorer colors an impressive career filled with stories of wines and the people who make them, from the lush vineyards of Italy to the musty cellars of France.

For anyone who has a passion for wine, where it is made, and how it has changed American culture over the years, this book will be sure to catch, and hold, your attention. It may change your perception of wine and add more pleasure to your wine drinking experience.

With So You Want to be a Wine Merchant, the author’s exceptional life, uncommon expertise, and gift for storytelling gives a fresh perspective to the anthology of wine books.

For more information about the book, or to schedule an interview with the author, please call Mindy Burnett at 520-798-0888 x100 or email

About the Author:

Joel Berman’s fervor for wine began in 1962 while working at his family’s wine shop in Lexington, Massachusetts. After years of extensive study and tastings with colleagues from around the world, his quest for knowledge led him to some of the finest wineries across Europe and the United States. He learned to speak French and Italian fluently, and proceeded to build an import company from scratch to compliment his retail business.

 More about the Author:

So You Want to Be a Wine Merchant?, ISBN 978127875875 was released by Wheatmark, Inc. on April 3, 2018. The book has 256 pages and will be sold as a trade paperback for $19.95.

About the Publisher:

Wheatmark, Inc., founded in 1999, is a Tucson, Arizona-based publisher of trade titles that are available wherever quality books are sold worldwide. Wheatmark titles can be purchased in paperback, hardcover, or popular ebook formats. For more information, visit