Motivating the Middle: Fighting Apathy in College Student Organizations


T.J. Sullivan is a top-selling speaker, blogger, and author who has spoken to more than three million college students. Learn more about him at or on social media at @intentionalTJS.

SKU: 9781604946901 Category:


Motivating the Middle. It’s the concept that will set college student leaders free. Lead, motivate, influence, and impact your members based on who they are . . . not who you wish they would be!

People come to your organization with a chosen level of ENGAGEMENT. Stop focusing on those who have checked out or who cause problems in your organization, and start focusing on those who avoid drama, care about relationships in the group, and who prefer to play supporting roles. Motivating the Middle is the solution to your most pressing leadership challenges—apathy, morale, and burnout.

Used in hundreds of college and university leadership courses, Motivating the Middle offers a simple, empowering strategy for all student leaders: student government officers, team captains, chapter presidents, club leaders, residence life staff, and any college student looking to make a difference through leadership on today’s campus.


Go to Top