Welcome to Wheatmark

Wheatmark, Inc., was founded in 1999 by Sam Henrie.

Sam’s goal was to provide independent authors with a viable alternative to the traditional publishing route. His solution: combine digital printing technologies and Internet-based distribution channels with the talents and expertise of experienced publishing professionals, thus providing a trade-quality publishing experience to independent authors at a fraction of the time, effort, and money they’d spend doing it entirely on their own.

Today we also help clients with building their author platforms online, pitching their projects to agents, and setting up their own publishing companies, if they prefer to take that route.

To date we’ve published more than 1,700 titles and we’re proud to say that the majority of our business comes from referrals and satisfied Wheatmark clients who return to publish their second or third (and sometimes more) books with us!

Wheatmark Logo

Who Is Wheatmark?

We’re a team of book-publishing professionals dedicated to helping authors compete more effectively in today’s marketplace.

Meet Our Team

Sam Henrie
Sam HenriePresident and Founder
Prior to founding Wheatmark in 1999, Sam worked in a variety of management roles in the personal computer networking industry in Tucson and Amsterdam. A past president of the Arizona Book Publishing Association, Sam is a frequent speaker and writer on the subjects of book marketing, book publicity, and independent publishing.
Grael Norton
Grael NortonDirector of Marketing
The author of The Author’s Guide to Choosing a Publishing Service, Grael has helped thousands of authors prepare their projects for market and launch effective book marketing programs. Prior to joining Wheatmark in 2007, he worked as an editorial assistant for Fodor’s Travel Guides, a division of Random House, and self-pubbed a series of e-book titles, all B.K. (Before Kindle!)

Also the author of one produced and four unproduced screenplays, Grael holds a BA in French and Romance philology from Columbia University in New York. He and his wife Nona recently welcomed their first child, Conrad.

Lori Conser
Lori ConserSenior Project Manager
Lori has helped publish hundreds of titles since joining Wheatmark in 2004. Prior to then she worked as an editor, reporter, layout designer, and photographer for a newspaper in Northern California.

Lori holds a BA in information and communication studies with an emphasis in journalism, as well as a double minor in creative writing and political science from California State University, Chico.

Lori enjoys playing tennis, riding her bike, and spending time with her parents and her three adult children. She has one grandchild.

Tia Lewis
Tia LewisPublishing Consultant
Before Tia moved to Tucson and joined Wheatmark as a Publishing Consultant in 2019, she had the opportunity to intern at NYC literary agency Donadio & Olson as well as imprint Weinstein Books. While in New York, Tia was able to work with authors such as Chuck Palahniuk and Dick Van Dyke on manuscripts that spanned from literary fiction to memoir.

Tia graduated from Cornell University in New York with a BA in English, concentration in Creative Writing, and minors in Film and Communication.

When she isn’t reading, writing, or editing, she enjoys spending her time singing, playing with her two cats, taking photos, and creating videos.

Lorraine Elder
Lorraine ElderAccount Manager
In 2019 Lorraine joined Wheatmark as an Account Manager. She previously held roles at Intuit, IBM, Northern Arizona University, and other organizations, working in software development, online education, and technical and academic publishing. She also freelanced as a web designer, editor, and publication designer, and is a certified user experience (UX) professional.

She holds a BA in Public Communications from the University of Alaska and an MS in Technical Communication from Rensselaer Polytechnic Institute in Troy, NY.

When Lorraine moved to Tucson from Flagstaff she cheerfully swapped her snow boots for sandals.

Our Clients

Wheatmark clients come from every walk of life and every corner of the globe, and publish on a wide variety of subjects. Among our authors you’ll find business leaders, politicians, educators, athletes, lawyers, medical professionals, scientists, artists, homemakers, journalists, students, retirees, and of course, writers. Our clients publish in categories as diverse as business, health, self-help, history, how-to, memoir, inspirational, fiction, and many more.

Customer Satisfaction

At Wheatmark the lines of communication between author and publisher are always open. We’re committed to providing the highest level of customer service in our industry, so we return all messages within 24 hours.

Would you like to discuss your publishing project with Wheatmark? Tell us about your book!