Sam Henrie

About Sam Henrie

Sam Henrie is President and Founder of Wheatmark, Inc., and Past President of the Arizona Book Publishing Association. He is Co-Chair of the Book and Movie Business Genre of the Literary Committee for the Tucson Festival of Books, the third largest book festival in the United States. Sam is also a Senior Faculty at the Authors Academy.
20 09, 2018

Is It Brain Surgery?

By |2018-09-20T15:33:42+00:00September 20, 2018|News, Publishing, Uncategorized|Comments Off on Is It Brain Surgery?

There’s an anecdote which I’ve heard attributed to a few different famous authors, including Margaret Atwood, though I read somewhere that she says it didn’t originate with her. It goes like this:

A famous writer is at a party. She’s chatting with a brain surgeon. The brain surgeon, upon hearing who she is, gets excited, and says that when he retires he’s going become a writer. The writer quips snidely, “Oh really? When I retire, I’m going to become a brain surgeon.” The author, here, implies that writing should be left to professionals.

Here’s where I think she gets it wrong. Of course there are activities we wouldn’t ever do without years of formal training and professional licensing, like brain surgery, nuclear-reactor design, and fighter jet piloting, because lives depend on our performance. But there are also activities that many of us do as […]

20 08, 2018

Tell Me a Story, Friend

By |2018-08-20T10:51:05+00:00August 20, 2018|News, Publishing, Uncategorized, Writing|Comments Off on Tell Me a Story, Friend

This Summer I had the pleasure of seeing three people, who in various ways I connect with through book publishing, tell stories from the stage at storytelling events. For years I’ve been a big fan of The Moth storytelling radio hour and similar podcasts, so it was a real delight to hear people I actually know tell stories from the stage.

The first two storytellers I saw at one of the amazing monthly shows put on by Odyssey Storytelling of Tucson. The theme for the show was Different. Terry Filipowicz, my cohort on the Book and Movie Biz Genre of the Book and Author Committee for the Tucson Festival of Books (wow, that’s a mouthful), Vice President at Great Potential Press, and Instructor at Pima Community College, and Ethel Lee-Miller (etheleemiller.com), Wheatmark author, writing editor and coach, public speaking coach, […]

9 07, 2018

Publish, Baby, Publish!

By |2018-07-19T12:19:30+00:00July 9, 2018|News, Publishing, Writing|Comments Off on Publish, Baby, Publish!

Billionaire oil magnate J. Paul Getty quipped: “Formula for success: rise early, work hard, strike oil.” He was, of course, highlighting how important luck is as a component of success. This same sentiment can easily apply to writing and publishing a book, “Formula for success: rise early, write well, and get discovered.” If you try to get published by a major New York publisher, you will soon find, that unless you have published with them before, or are a famous movie star or politician, you have little chance. Even if your book is incredibly well-written and interesting, you, as a first-time author have to somehow get discovered by the right person at the publisher. Without some lucky accident, like a personal or professional connection on the inside who can champion your manuscript, it’s very tough. If you decide to self-publish, luck will […]

15 04, 2018

“April Come She Will . . . “

By |2018-05-03T12:52:48+00:00April 15, 2018|News, Publishing|Comments Off on “April Come She Will . . . “

“… when streams are ripe and swelled with rain.”  With apologies to Paul Simon, here in the Sonoran Desert there are only dry streambeds this time of year.  It did rain briefly, however, on the Saturday, March 10, day one of the Tucson Festival of Books, but that didn’t seem to deter the over 100,000 book lovers there.  (The Festival’s now the third largest in the country. ) When I’m not working at Wheatmark, one of the things I do is volunteer for the Festival on the Book & Author Committee, where this year I was responsible for inviting authors who work in, or write about, the movie industry. Of all the authors I invited, the one who drew the biggest crowds was not a journeyman author with fifty titles, but first-time author Jenna Fischer.  You may remember Fischer for playing Pam […]

4 10, 2017

Become a Joiner

By |2017-10-04T13:38:06+00:00October 4, 2017|News, Publishing|Comments Off on Become a Joiner

Grael Norton, Wheatmark’s Director of Marketing, does a fantastic webinar called “Do This First” which answers the question “What’s the first thing I should do now that I have written my book?” I won’t be a spoiler. You’ll have to watch the webinar (register at www.bookpublisher.com) to get the answer.

I have some “do this first” advice of my own, which answers the question “What’s the first thing I should do to market my books?”

Should you focus first on traditional publicity, advertising, social media marketing, getting reviews, entering book contests . . .? Based on my experience working with hundreds of successful authors, the simple answer is: Networking. In particular, networking within the community of people who are passionate about your genre or subject. Whatever other marketing you do, you will need members of this community to get your work, and you as an author, discovered by a […]

19 07, 2017

It’s About the Reader

By |2018-03-29T11:09:19+00:00July 19, 2017|News, Publishing|Comments Off on It’s About the Reader

When a book that we publish sells well, I always want to understand why, partly so that I can pass that information on to you. One book that’s been selling well lately is Farmer Able: A fable about servant leadership transforming organizations and people from the inside out by Art Barter. The book is an extended parable that teaches the lessons of servant leadership, the form of leadership in which leaders exist to serve the people they lead. It tells the story of a farmer named Able and his transformation from a typical all-about-me power-reliant head of farm and family to a true servant leader. The story is told from the perspective of both the humans and the animals on Able’s farm.  Even the wind, plants, and Earth are characters in the story. The author very effectively uses anthropomorphism and onomatopoeia […]

28 06, 2017

Books for Writers and Readers

By |2018-03-29T11:09:19+00:00June 28, 2017|Publishing|Comments Off on Books for Writers and Readers

The Yankee Road

Some of the books I’m reading, or have read lately, I can recommend, and highly, to writers and those aspiring to be published authors:

Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson (Penguin Press, February 7, 2017). Fame sells books: Famous books sell, famous people’s books sell, and books about famous people and things sell. Without one of these three types of fame, making books sales can be a challenge. “Discovery” is the term of art publishing aficionados use to label the process of moving from obscurity to fame. But, how does an author get “discovered?”

In this fascinating book Derek Thompson explains, and tells stories of how it used to work when gatekeepers, like the major publishing houses, had the power to decide who became famous. He also explores in depth how discovery has […]

15 03, 2017

The Power of the Reviewer’s Pen

By |2018-03-29T11:09:20+00:00March 15, 2017|Marketing, Publishing|Comments Off on The Power of the Reviewer’s Pen

MarthersBookPeriodically I call one of our authors with a better-selling book and chat with them about their book marketing efforts, and what they believe is responsible for their sales success. I had one such conversation recently with Janet Marthers (janetmarthers. com), the lead author of Follow Your Interests to Find the Right College (ISBN: 9781627872621). The book is different from other college guides in that it uses students’ interests, both academic and non-academics, as the primary tool to help them navigate the college selection process, and discover colleges and opportunities that they might otherwise overlook. If you or someone you know is evaluating colleges, I highly recommend that you check out this unique book.

Follow Your Interests to Find the Right College was published in December of 2015. In March 2016 Forbes interviewed Marthers about the book, and she noticed […]

26 01, 2017

Crime: Truth and Fiction

By |2018-03-29T11:09:20+00:00January 26, 2017|News, Publishing, Writing|Comments Off on Crime: Truth and Fiction

Fans of crime fiction and true crime: I’d like to draw your attention to two award-winning authors who’ve recently published two exciting new books.

Duke Southard is a First Place winner of the 85th Annual (2016) “Writer’s Digest” Writing Competition, a finalist of the 2016 Tucson Festival of Books Literary Awards, and a finalist of the 2015 Indie Publisher Next Generation Book Awards, to list just some of his accolades.

Southard’s new book Cracks in the Wall (Wheatmark, 2016) is a suspense novel in the Parker Havenot Police Detective Series. The plot centers on the murder of a young mother of three in a quiet suburban town in what appears be an open-and-shut case. Detective Havenot, however, is not so sure, suspecting that the key to the murder lies somewhere in the victim’s past. This book is a fantastic fast-paced read from the first page to the surprising […]

13 12, 2016

New Year, New Digs!

By |2018-03-29T11:09:20+00:00December 13, 2016|News|Comments Off on New Year, New Digs!

Nothing spells the new year and a bright outlook than a move into newly remodeled offices in the city center. We recently bid farewell to our old corporate center by Tucson’s Rillito River on River Road near Campbell Avenue. While it was a great and easily accessible location for many of our local authors, many of you had found it difficult at first to find our exact suite in a myriad of similar-looking buildings and suites!

Well, we’re in a corporate jungle no longer!

Our publishing company, now in its 17th year, just moved a couple of miles south to Speedway Boulevard near Campbell Avenue by the Aloft Hotel near the University of Arizona.

Our new address is 2030 East Speedway Boulevard, Suite 106, Tucson, Arizona 85719, located in the Sun Building. You will no longer get lost looking for our suite, I can guarantee that!

If you’re local or are visiting Tucson, we […]