Resources

29 05, 2015

Is the self-publishing stigma fading?

By | May 29, 2015|Publishing, Resources, Writing|Comments Off on Is the self-publishing stigma fading?

My colleague Roger forwarded me this article the other day.

It asks the question: “Is the self-publishing stigma fading?”

The author who wrote it notes that he jumped on the indie bandwagon back in 2010—“when the concept of being an indie author was still relatively new.”

That made my colleague Atilla laugh, since he helped launch Wheatmark back in the year 2000—ten years before that!

Anyway, the author’s point is essentially “yes.” The self-publishing stigma is fading… but it may never go away entirely.

I enjoy articles like this, but I’d take the author’s point even one step further: I think indie authors, or self-publishers (or whatever you want to call them), actually have an advantage in today’s market.

Case in point: check out the article at this link, which tracks e-book sales.

(My thanks to Simple Marketing System client Ginny Lieto for bringing this article to my attention!)

This article talks about the disadvantage that […]

26 01, 2015

Tips for Successful Blogging

By | January 26, 2015|Marketing, Resources, Social Media|Comments Off on Tips for Successful Blogging

As the marketing specialist for Wheatmark, I have the privilege to work alongside many authors as they take their first steps into the unfamiliar world of blogging and social media. For those individuals with little to no experience in this area, this step toward marketing themselves can feel rather daunting and unattainable. This feeling, however, is not unordinary. Maintaining a blog and staying committed to promoting your brand takes a great deal of effort, but having a persistent attitude and an openness to learning will allow you to be more successful in the long run.

I recently stumbled across an article with a list of valuable tips to help you become a successful blogger. Out of the 19 tips provided, here are five that I believe are the most useful:

1. Make sure you have an About page that represents who you are and what you do.
Who you are is entirely unique, […]

15 12, 2014

My Book Got Optioned. Here’s What Happened.

By | December 15, 2014|Authors Academy, Marketing, Resources|Comments Off on My Book Got Optioned. Here’s What Happened.

I came across this article in The Chronicle of Higher Education and thought I’d forward it on to you.

As many of you know, I was a screen-writer in my former life, so I can really relate to this piece.

I was working in the indie world, and, since we’d arranged our own financing, my first professional writing gig was made into a finished film.

We sold it to a number of foreign TV markets, and landed several domestic DVD deals.

Yes, this was a “straight-to-video” project—domestically, at least.

But at least we got it made, and then got it out there.

To get a film or TV project made, you need to have three ingredients:

1. Material to develop
2. Access to distribution
3. Financing (money)

In my case, we had all three. But if you’ve written a book, you’ve got number one above covered, too.

That means all you need is numbers two and three, and you’re good […]

17 06, 2014

An Amazing Resource: FriendsPlus.Me

By | June 17, 2014|Resources|Comments Off on An Amazing Resource: FriendsPlus.Me

Recently, we’ve been emphasizing Google+ and its versatility. Here’s another reason to start using Google+ immediately.

FriendsPlus.Me allows you to post an update or picture on Google+ and automatically have that post appear on your other social media accounts. Go to http://friendsplus.me and connect your Google+ account. Then, choose which social media sites—Twitter, Facebook, LinkedIn, or Tumblr—you’d like to repost to. You can also select whether you’d like your Google+ posts to be immediately reposted on other sites or schedule a specific date and time. You could even pick a time of day when there will be more traffic on a social media site and increase your engagement with followers. Posting a picture? No problem. FriendsPlus.Me will include the picture at an optimal size when it gets reposted on Facebook or Twitter.

The main goal in using FriendsPlus.Me is to start interacting regularly on Google+, instead of spending all of your […]

2 05, 2014

15 ways to market your book for less than a dollar

By | May 2, 2014|Marketing, Resources, Social Media|Comments Off on 15 ways to market your book for less than a dollar

What’s stopping you from selling more books?

In most cases, it’s not money.

Authors tend to think that only if they had more advertising dollars they could turn their book into a bestseller. The truth is it’s more often an author’s mindset than an author’s checkbook that gets those books rolling out the door.

Spend your money on making your book the best it can possibly be. This includes a great cover, powerful editing and revising, tweaking, rewriting, editing, and revising again and then, when your book is perfect from the opening page to the end, you can use the following simple ways to get your book into the hands of avid readers.

1. Create an email signature and use it for every email you send out. Simple emails are often overlooked when it comes to book marketing, but personal notes actually have more influence than you think. When you include a simple link […]

29 04, 2014

7 author marketing tips for books that appeal to women

By | April 29, 2014|Marketing, Resources|Comments Off on 7 author marketing tips for books that appeal to women

There are as many ways to sell a book as there are people who write them. The one thing that is common among all book selling approaches is that you match the right book with the right buyer.

If your book is written typically for a female reader it makes sense to direct your book selling efforts to the places that women tend to congregate. The following seven tips are perfect for locating new readers for books written for women.

1. Women’s magazines. As a writer, try to get an article published in a women’s magazine. While it may be difficult to get accepted in the beginning by the top magazines in this field (Better Homes & Gardens, Good Housekeeping and Woman’s Day), it is still well worth your time to get published in smaller outlets that reach out to women. Work your way up by starting with magazines that have smaller […]

3 03, 2014

Why authors should use Google Hangouts on Air

By | March 3, 2014|Marketing, Resources, Social Media|Comments Off on Why authors should use Google Hangouts on Air

Google Hangouts on Air is a type of video call that operates like your own private television broadcast talk show. You can have up to ten people participating on the call with as many as 5,000 live viewers submitting questions via text chat. Once the show is completed an automatic YouTube video is published.

For authors, this can be a great way to build up weekly or monthly content as well as deepen connections with your target audience. A recent article on Forbes reported that the reach of video “over white papers, case studies, even live demos with reps” was significantly higher in how audiences choose to absorb new content.

Getting Started

To get started doing your own Google hangout on air, you will need to pick a topic that offers valuable content to your target audience. Offer a tutorial on a subject such as photography, business, cooking or create an […]

21 02, 2014

Do authors need RebelMouse?

By | February 21, 2014|Resources, Social Media|Comments Off on Do authors need RebelMouse?

Rebel Mouse is a social media tool that pulls in your social media from many networks, such as Facebook, Twitter, Google, Tumblr, blogs and even your email, into your own personal RebelMouse page that can be embedded on any domain. Authors can use it to collect, connect and distribute information for research, writing and sharing.

Margaret Looney in her post The Year’s Best Social Media Tools for Journalists cited that IJNet (International Journalists Network) named RebelMouse as the number one tool of the year.

The idea behind RebelMouse is that it becomes your social front page. Everything you do across multiple platforms such as your blog, Facebook, Google+, Twitter, etc. automatically gets updated on your page. Instead of repeating your content in a spin that is frowned upon you can add something new on each platform and share it all in one place.

Once the page is […]

23 12, 2013

10 image providers that can be used for LinkedIn

By | December 23, 2013|Resources, Social Media|Comments Off on 10 image providers that can be used for LinkedIn

If you are an avid LinkedIn user there may be times when you want to post or upgrade while on the go. Here are ten sites that LinkedIn accepts for bringing in tweets, photos and videos.

1. 23hq – Free to add 30 photos a month. $25.00 a year for unlimited. You can send photos to friends by email, post on LinkedIn and other media outlets. Photos can be private or public as you choose.

2. Mead – a photo site in Spanish.

3. Mobypicture  – “Directly share your photos, videos and audio with your friends on your favorite social sites: facebook, twitter, flickr, youtube, and more!”  This is out of the Netherlands. The terms of agreement allow them to use collected information to market to you.

4. ow.ly –  http://ow.ly/url/shorten-url  – a part of HootSuite

5. HootSuite – Message management. “Improve productivity by […]

18 12, 2013

3 free press release sites

By | December 18, 2013|Marketing, News, Resources|Comments Off on 3 free press release sites

While you will have greater results if you send a targeted news release to a specific journalist, there are times when sending press releases out to the masses is not a bad idea. The chances of getting results are much slimmer, but if your release is timely and powerful, it might get picked up by media that you would never have contacted.

In many instances, it might be smart to do both types of news releases. Make sure that each release is different enough in content and focus so that your ideal targeted journalist will not feel like they are getting a mass letter. After all, if you go to the trouble of finding a journalist, connecting with them and writing the release to fit their coverage, then you want to build an ongoing relationship.

If you are ready to send your release out to the public, here are free press release […]