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23 07, 2018

Think About Book Marketing: What is Your Annual Book Buying Budget?

By | 2018-07-20T16:10:08+00:00 July 23, 2018|Marketing, News, Publishing|Comments Off on Think About Book Marketing: What is Your Annual Book Buying Budget?

Writers . . . you know yourselves, and you know the work and play of creating a manuscript. You know your characters, topics, arcs, themes, word counts, and gerunds. You are the ones wondering who your readers will be, and what you want to know is: who will be the buyers of your book?
Here’s a list of potential customers for your book-as-creative-product:

• Libraries
• Corporations that buy in bulk to distribute to employees or clients
• Parents, on behalf of their children
• People who love to read and have space in their homes for a printed book collection
• People who love donating and/or reselling their printed books
• People in the general population, one-by-one
• Friends and family
• Activists who appreciate going to lectures and meeting authors

Now, here are questions to you from the other side of your desk:

What is your annual book budget?

What do you […]

20 07, 2018

Ode to a Peach Tree

By | 2018-07-20T16:10:26+00:00 July 20, 2018|News, Publishing, Writing|Comments Off on Ode to a Peach Tree

There’s nothing quite like the experience of holding your finished book at the end of the publishing process. After writing, waiting for editing, designing, and working through multiple revisions, you’ve got it! Reminds me of a story from my childhood about a peach…

As a kid growing up in Southern California, I looked forward to two things every summer: our annual July trip to Minnesota, and the homegrown peaches that were waiting for us when we returned home in August. Every summer the peach tree that leaned against the fence in my backyard would produce the most juicy, sweet peaches imaginable. My family would get so many of them that my mother spent many hot summer days in the kitchen canning fruit and making jam. I loved that tree.

So when my father decided to try out his tree-trimming skills on my beloved tree […]

9 07, 2018

Publish, Baby, Publish!

By | 2018-07-19T12:19:30+00:00 July 9, 2018|News, Publishing, Writing|Comments Off on Publish, Baby, Publish!

Billionaire oil magnate J. Paul Getty quipped: “Formula for success: rise early, work hard, strike oil.” He was, of course, highlighting how important luck is as a component of success. This same sentiment can easily apply to writing and publishing a book, “Formula for success: rise early, write well, and get discovered.” If you try to get published by a major New York publisher, you will soon find, that unless you have published with them before, or are a famous movie star or politician, you have little chance. Even if your book is incredibly well-written and interesting, you, as a first-time author have to somehow get discovered by the right person at the publisher. Without some lucky accident, like a personal or professional connection on the inside who can champion your manuscript, it’s very tough. If you decide to self-publish, luck will […]

9 07, 2018

Finding Inspiration in a Dry Season

By | 2018-07-06T16:11:01+00:00 July 9, 2018|News, Publishing, Writing|Comments Off on Finding Inspiration in a Dry Season

Photo by Robert Murray on Unsplash

I never imagined myself living in the desert. Born and raised in Orange County, California, I believed that my life would always exist within a certain radius. While we experienced our fair share of heat waves, there was some reassurance in the knowledge that the beach was just a short drive away. The cool coastal breeze and marine layer could temporarily relieve any discomfort caused by summer’s warm embrace.

My life trajectory changed drastically when I met my now husband. Committing to a man who owed at least three years to the Air Force meant that we were no longer the masters of our fate, and that fate was destined for Tucson.

We moved to the Old Pueblo in the middle of June 2014, and I was not prepared for the heat. June heat is unrelenting. Cool mornings […]

31 05, 2018

Fast-Paced Compelling Work of Fantasy Causes Us to Question Reality

By | 2018-05-31T11:04:01+00:00 May 31, 2018|News, Publishing|Comments Off on Fast-Paced Compelling Work of Fantasy Causes Us to Question Reality

Tucson. AZ – May 31, 2018 – Wheatmark, Inc. is pleased to announce the release of Moodus Noises by Davis L. Temple. This fast-paced, compelling work of fantasy causes you to question modern reality and offers poignant critical commentary on our nation, its history, and the repercussions of what it means to be both an American and a human being.

The violent history of colonialism has plagued the American psyche for centuries. Some ghosts, however, are never laid to rest. When the Pequot Indians, exterminated by the white man in 1637, return to modern-day Connecticut to exact revenge upon the white man and his former allies, the Mohegan Indians, a violent supernatural confrontation erupts.

A beautiful summer’s day in the small village of Moodus is suddenly disrupted when a local man is discovered not only dead, but scalped; two others have […]

10 05, 2018

The Young Woman Who Lived in a Book

By | 2018-07-06T15:51:20+00:00 May 10, 2018|News, Publishing|Comments Off on The Young Woman Who Lived in a Book

I remember the first time I went to the library to check out a book. I was six years old and attending a decently small elementary school in California’s San Joaquin Valley. It was the first time our class was allowed into the library outside of our set “story time” with the librarian. It felt like I had been wandering around for hours, I was so consumed. I grabbed Junie B. Jones and the Stupid Smelly Bus off of a shelf and found a quiet corner to read in. My teacher was looking for me as I hid between the shelves to keep reading for as long as I could before having to go back to class.

I was, and to this day am, the reader of my household. Once I have a book in my hands, you won’t be able to pry […]

8 05, 2018

Detailed Encounters with Native Wildlife in New Book

By | 2018-05-03T12:52:29+00:00 May 8, 2018|News, Publishing|Comments Off on Detailed Encounters with Native Wildlife in New Book

Our Desert Backyard by Chris Orr UnruhTucson, AZ – April 4, 2018 – Wheatmark, Inc., is pleased to announce the release of Our Desert Backyard by Chris Orr Unruh. This book is chalk full of interesting creatures and critters that you could encounter in our desert ecosystem.

The Arizona desert is teeming with wildlife. A plethora of species, including types of mammals, birds, and reptiles, all live much closer to us than we think. Our Desert Backyard helps define and illustrate the many creatures that desert dwellers might encounter so close to home.

Author Chris Unruh records her personal experiences with many of our desert animals while living at the base of the Catalina Mountains in Tucson, Arizona. Some of these instances include interactions with skunks, desert toads, and even bobcats! She also introduces us to desert plants and wildlife conservation here in Arizona. Even […]

15 04, 2018

“April Come She Will . . . “

By | 2018-05-03T12:52:48+00:00 April 15, 2018|News, Publishing|Comments Off on “April Come She Will . . . “

“… when streams are ripe and swelled with rain.”  With apologies to Paul Simon, here in the Sonoran Desert there are only dry streambeds this time of year.  It did rain briefly, however, on the Saturday, March 10, day one of the Tucson Festival of Books, but that didn’t seem to deter the over 100,000 book lovers there.  (The Festival’s now the third largest in the country. ) When I’m not working at Wheatmark, one of the things I do is volunteer for the Festival on the Book & Author Committee, where this year I was responsible for inviting authors who work in, or write about, the movie industry. Of all the authors I invited, the one who drew the biggest crowds was not a journeyman author with fifty titles, but first-time author Jenna Fischer.  You may remember Fischer for playing Pam […]

1 12, 2017

Congratulations To Our Winners!

By | 2018-03-29T11:09:17+00:00 December 1, 2017|News, Publishing|Comments Off on Congratulations To Our Winners!

Congratulations to the following Wheatmark authors who were recently chosen as winners and finalists in the 6th Annual Beverly Hills Book Awards® Winners & Finalists.

 

Autobiography: Winner

An American Miner in Peru: A Lesson in Patience and Perseverance

Chuck Preble

 

 

 

 

 

 

Self Help: Motivational: Finalist

If I Can, You Can: Transformation Made Easy

David Zelman

http://www.transitionsinstitute.com/

 

 

 

 

 

 

Inspiration: Winner

Acupuncture for Your Soul, A Collection of Life Changing Aha! Moments

Rae Jacob

raejacobwrites.com

 

 

4 10, 2017

Become a Joiner

By | 2017-10-04T13:38:06+00:00 October 4, 2017|News, Publishing|Comments Off on Become a Joiner

Grael Norton, Wheatmark’s Director of Marketing, does a fantastic webinar called “Do This First” which answers the question “What’s the first thing I should do now that I have written my book?” I won’t be a spoiler. You’ll have to watch the webinar (register at www.bookpublisher.com) to get the answer.

I have some “do this first” advice of my own, which answers the question “What’s the first thing I should do to market my books?”

Should you focus first on traditional publicity, advertising, social media marketing, getting reviews, entering book contests . . .? Based on my experience working with hundreds of successful authors, the simple answer is: Networking. In particular, networking within the community of people who are passionate about your genre or subject. Whatever other marketing you do, you will need members of this community to get your work, and you as an author, discovered by a […]