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24 April, 2015

What should you be doing to market your book?

By |2023-06-09T11:12:48-07:00April 24, 2015|Authors Academy, Marketing, News|Comments Off on What should you be doing to market your book?

I received an email recently from long-time Wheatmark client Eddie Browning that invited him to display his books at Book Expo America (BEA) next month.

Eddie’s kind enough to keep me in the loop about all the different kinds of promotions authors receive on a daily basis that claim to help them market their work.

Eddie doesn’t have any intention of taking the bait, but I saw this as an opportunity to share a valuable marketing lesson with all of our readers.

The lesson is that good marketing is a process, not an event.

This is a tricky concept for many authors to grasp.

They equate “marketing” with “selling.”

They’ll often say things like “I tried marketing my book, and it didn’t work.”

Usually, what they actually mean is “I tried selling my book, and it didn’t work.”

What’s the difference?

“Selling” is pretty straight-forward. It means asking for the sale:

“Would you like to buy my book?”

“Would you like […]

30 December, 2014

Near Field Reading

By |2023-06-09T11:13:46-07:00December 30, 2014|News, Publishing|Comments Off on Near Field Reading

It’s the holidays, and no doubt many of you will be out shopping for gifts for your loved ones and friends. By next year’s season you may be paying for your holiday gifts at your favorite retailers using a tap-to-pay app on your phone.

Tap-to-pay apps utilize Near Field Communication (NFC), a technology that allows you to pay by holding your phone up to a retailer’s register and tapping a button. With the launch of Apply Pay in October and the card companies mandating all merchants accept NFC payments in 2015, we may have reached the tipping point for tap-to-pay. Near Field Communications seems to be popping up everywhere in my life lately. When I boarded my first ride on Tucson’s new light rail, all I had to do was tap my rail pass to an NFC device to pay for my ride. When I visited my phone carrier to upgrade […]

5 December, 2014

Author Interview with Will Edwinson

By |2023-06-09T11:14:32-07:00December 5, 2014|News, Publishing, Resources|Comments Off on Author Interview with Will Edwinson

Will Edwinson is an award-winning storyteller for his fiction and also an award-winning columnist. His second book, Buddy … His Trials and Treasures, won a first place in state competition and a second place at national. His nostalgia column, which he wrote under another name, won second and first place awards in two separate competitions from the Utah-Idaho-Spokane Associated Press Association.

Will is also one of our long-time author clients, having first published with us in 2005 and now again in 2014. I’ve asked him about his brand new book, LouIsa: Iron Dove of the Frontier.

Tell us a little bit about yourself, Will Edwinson, and how you came to be a storyteller.

Ah … where do I begin? When I was young I always aspired to be a writer. But I was just a small-town farm boy with insecurities, some of which included, “How could I ever expect […]

1 December, 2014

Taking Care of Business

By |2023-06-09T11:15:45-07:00December 1, 2014|News, Publishing|Comments Off on Taking Care of Business

Earlier this year Roberta Grimes called us to order some copies of her books. She is the author of the Letters from Love series and the novel Rich and Famous. She’s also the author of the novel My Thomas: A Novel of Martha Jefferson’s Life, originally published by Doubleday in 1993 and reissued by Wheatmark this year. I answered Roberta’s phone call. “Bookstore, Sam Henrie, how may I help you?” She was surprised that the company president was taking book orders. Roberta said she’d imagined I’d be in my office thinking about the business—conceiving the next killer book marketing strategy, pondering the writing of the great American novel, or planning a leveraged buyout of Random House. But, I was taking book orders.

I like taking book orders. It keeps me in touch with our authors, especially at the times when they release new books, start new marketing campaigns, or hold […]

7 November, 2014

Is the book dead?

By |2023-06-09T11:16:22-07:00November 7, 2014|Authors Academy, Marketing, News|Comments Off on Is the book dead?

My friend and client at Wheatmark Frank Babb recently sent me the link to this thought-provoking essay in The Economist.

As the article notes, people have been predicting the death of the book—and even the death of reading itself—for more than a decade.

I’m not so sure about that, but one thing is certain: there are more books being published now than ever before!

According to Bowker, around 8,100 ISBNs were issued in 1960… compared to around 1.4 million in 2013!

That’s a lot of books—and that doesn’t even include all the self-published books that the author didn’t get an ISBN for.

Suffice it to say that the competition for readers is fiercer than ever!

That’s why it’s so important to invest in training programs like the Authors Academy and attend live, in-person events whenever you can.

Knowledge (and it’s application) is your greatest asset as an author.

I’ll be presenting on Choosing a Publishing Service […]

24 October, 2014

Iris Murdoch Made the List!

By |2023-06-09T11:16:40-07:00October 24, 2014|News, Publishing, Writing|Comments Off on Iris Murdoch Made the List!

Thanks to all of you for your emails letting me know what a great job my staff did while I was on vacation. I received so many email that I haven’t had a chance to respond to everyone yet.

I had a wonderful trip visiting family, traveling to Prescott, AZ, Albuquerque NM, Washington, DC, Sparta, NJ, then back to Albuquerque. Of all the places visited, Sparta, which none of you will have heard of, was by far the most beautiful. Situated on Tomahawk Lake, it is lush, green, and peaceful. Forget any negative stereotypes you have of New Jersey and visit Sparta if ever you get a chance.

Last month Grael Norton, Wheatmark’s director of marketing, posted a blog that included a list from The Telegraph of the “100 novels everyone should read.” I was very happy to see that a book, Under the Net, by my favorite […]

15 October, 2014

Even Kerouac secretly did this

By |2023-06-09T11:16:52-07:00October 15, 2014|News, Resources, Writing|Comments Off on Even Kerouac secretly did this

I was reading this article my friend and colleague Jack Rochester mentioned on The Fictional Café recently, and it got me thinking.

Specifically, it got me thinking about the myth that your first draft is the “purest” expression of your work, and that editing it will somehow compromise your artistic vision.

Of all the authors out there, Jack Kerouac probably contributed to this myth the most, since he publicly railed against self-editing, and the story of how he drafted On The Road on a single, giant scroll in only three weeks is legendary.

However, if you read the article above, you’ll see that Kerouac both meticulously outlined his book and had already written portions of it before that inspired three-week period.

Not to diminish Kerouac’s accomplishment in any way—it’s still impressive—but the truth is that “Writing is rewriting,” as the saying goes.

So true: I wrote eighteen drafts of my first screenplay—and it’s […]

18 December, 2013

3 free press release sites

By |2023-06-09T11:22:57-07:00December 18, 2013|Marketing, News, Resources|Comments Off on 3 free press release sites

While you will have greater results if you send a targeted news release to a specific journalist, there are times when sending press releases out to the masses is not a bad idea. The chances of getting results are much slimmer, but if your release is timely and powerful, it might get picked up by media that you would never have contacted.

In many instances, it might be smart to do both types of news releases. Make sure that each release is different enough in content and focus so that your ideal targeted journalist will not feel like they are getting a mass letter. After all, if you go to the trouble of finding a journalist, connecting with them and writing the release to fit their coverage, then you want to build an ongoing relationship.

If you are ready to send your release out to the public, here are free press release […]

8 November, 2013

Amazon Source opens profit sharing for Independent Bookstores

By |2023-06-09T11:24:07-07:00November 8, 2013|News, Publishing|Comments Off on Amazon Source opens profit sharing for Independent Bookstores

Brick-and-mortar bookstores have long been waging a rather futile battle against their enemy of destruction, Amazon.

Who knew that terms of peace were on the horizon?

In a press release dated Wednesday, November 6, 2013, Amazon announced the war might be over.  In its latest bid for more of the book market, Amazon will offer brick-and-mortar bookstores a chance to team up.

Amazon’s newest program called Amazon Source, allows independent bookstores to reap some of the Amazon book-buying profits when their customers purchase Kindle products and ebooks. Bookstores can now sell Kindle products in their stores and make profits in two ways. The first option includes a discount on purchasing Kindle devices from the manufacturer and a 10% commission on every book that the Kindle buyer purchases through Amazon for the next two years. This is easily the most viable option for bookstores to take. The other option is designed […]

18 June, 2013

Sam Henrie: Why I Started Wheatmark

By |2023-06-09T11:29:01-07:00June 18, 2013|News, Publishing|Comments Off on Sam Henrie: Why I Started Wheatmark

In the late 1990s I left my position as Director of Logistics at the mid-sized tech company I had worked at for nine years. I left with two great gifts: enough money to take some time off and the entrepreneurial bug. During my nine-year tenure I watched the tech firm grow from a local business with a handful of employees and under $1 million in annual revenues to a global enterprise with nearly a thousand employees and over $100 million in annual revenues. The experience had me hooked: I knew I would to start my own company. Doing what, I did not yet know.

At the time I was investigating the book publishing business; I wanted to understand why some of my relatives (I come from a family of writers) were having trouble getting their books published—books that were exceptional, and ones I was convinced had good chances in the market […]

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