Publishing

20 09, 2018

Is It Brain Surgery?

By |2018-09-20T15:33:42+00:00September 20, 2018|News, Publishing, Uncategorized|Comments Off on Is It Brain Surgery?

There’s an anecdote which I’ve heard attributed to a few different famous authors, including Margaret Atwood, though I read somewhere that she says it didn’t originate with her. It goes like this:

A famous writer is at a party. She’s chatting with a brain surgeon. The brain surgeon, upon hearing who she is, gets excited, and says that when he retires he’s going become a writer. The writer quips snidely, “Oh really? When I retire, I’m going to become a brain surgeon.” The author, here, implies that writing should be left to professionals.

Here’s where I think she gets it wrong. Of course there are activities we wouldn’t ever do without years of formal training and professional licensing, like brain surgery, nuclear-reactor design, and fighter jet piloting, because lives depend on our performance. But there are also activities that many of us do as […]

21 08, 2018

Make Your Writing Easier to Follow

By |2018-08-20T10:56:36+00:00August 21, 2018|Publishing, Resources, Writing|Comments Off on Make Your Writing Easier to Follow

Whether it’s an email, a marketing message, or a chapter in a book, are you sometimes challenged to make your writing easier for your readers to follow? How can you create a smooth flow that guides them with ease and doesn’t leave the impression it’s tedious to read?

Give these five techniques a try:

Use subheads: When you use subheads throughout your piece, readers can skim your content and quickly discern what’s intended to follow. Even more, subheads indicate a change of subject has occurred. In turn, that subhead allows readers to find the related topic quickly. Your guide: new subject, new subhead.

Convey one idea per paragraph: If you pack a paragraph with more than one idea, it creates difficulty following the meaning. In an email about a talk, for example, you might use three separate paragraphs: one explaining the subject of the talk, […]

20 08, 2018

Tell Me a Story, Friend

By |2018-08-20T10:51:05+00:00August 20, 2018|News, Publishing, Uncategorized, Writing|Comments Off on Tell Me a Story, Friend

This Summer I had the pleasure of seeing three people, who in various ways I connect with through book publishing, tell stories from the stage at storytelling events. For years I’ve been a big fan of The Moth storytelling radio hour and similar podcasts, so it was a real delight to hear people I actually know tell stories from the stage.

The first two storytellers I saw at one of the amazing monthly shows put on by Odyssey Storytelling of Tucson. The theme for the show was Different. Terry Filipowicz, my cohort on the Book and Movie Biz Genre of the Book and Author Committee for the Tucson Festival of Books (wow, that’s a mouthful), Vice President at Great Potential Press, and Instructor at Pima Community College, and Ethel Lee-Miller (etheleemiller.com), Wheatmark author, writing editor and coach, public speaking coach, […]

23 07, 2018

Think About Book Marketing: What is Your Annual Book Buying Budget?

By |2018-07-20T16:10:08+00:00July 23, 2018|Marketing, News, Publishing|Comments Off on Think About Book Marketing: What is Your Annual Book Buying Budget?

Writers . . . you know yourselves, and you know the work and play of creating a manuscript. You know your characters, topics, arcs, themes, word counts, and gerunds. You are the ones wondering who your readers will be, and what you want to know is: who will be the buyers of your book?
Here’s a list of potential customers for your book-as-creative-product:

• Libraries
• Corporations that buy in bulk to distribute to employees or clients
• Parents, on behalf of their children
• People who love to read and have space in their homes for a printed book collection
• People who love donating and/or reselling their printed books
• People in the general population, one-by-one
• Friends and family
• Activists who appreciate going to lectures and meeting authors

Now, here are questions to you from the other side of your desk:

What is your annual book budget?

What do you […]

20 07, 2018

Ode to a Peach Tree

By |2018-07-20T16:10:26+00:00July 20, 2018|News, Publishing, Writing|Comments Off on Ode to a Peach Tree

There’s nothing quite like the experience of holding your finished book at the end of the publishing process. After writing, waiting for editing, designing, and working through multiple revisions, you’ve got it! Reminds me of a story from my childhood about a peach…

As a kid growing up in Southern California, I looked forward to two things every summer: our annual July trip to Minnesota, and the homegrown peaches that were waiting for us when we returned home in August. Every summer the peach tree that leaned against the fence in my backyard would produce the most juicy, sweet peaches imaginable. My family would get so many of them that my mother spent many hot summer days in the kitchen canning fruit and making jam. I loved that tree.

So when my father decided to try out his tree-trimming skills on my beloved tree […]

9 07, 2018

Publish, Baby, Publish!

By |2018-07-19T12:19:30+00:00July 9, 2018|News, Publishing, Writing|Comments Off on Publish, Baby, Publish!

Billionaire oil magnate J. Paul Getty quipped: “Formula for success: rise early, work hard, strike oil.” He was, of course, highlighting how important luck is as a component of success. This same sentiment can easily apply to writing and publishing a book, “Formula for success: rise early, write well, and get discovered.” If you try to get published by a major New York publisher, you will soon find, that unless you have published with them before, or are a famous movie star or politician, you have little chance. Even if your book is incredibly well-written and interesting, you, as a first-time author have to somehow get discovered by the right person at the publisher. Without some lucky accident, like a personal or professional connection on the inside who can champion your manuscript, it’s very tough. If you decide to self-publish, luck will […]

9 07, 2018

Finding Inspiration in a Dry Season

By |2018-07-06T16:11:01+00:00July 9, 2018|News, Publishing, Writing|Comments Off on Finding Inspiration in a Dry Season

Photo by Robert Murray on Unsplash

I never imagined myself living in the desert. Born and raised in Orange County, California, I believed that my life would always exist within a certain radius. While we experienced our fair share of heat waves, there was some reassurance in the knowledge that the beach was just a short drive away. The cool coastal breeze and marine layer could temporarily relieve any discomfort caused by summer’s warm embrace.

My life trajectory changed drastically when I met my now husband. Committing to a man who owed at least three years to the Air Force meant that we were no longer the masters of our fate, and that fate was destined for Tucson.

We moved to the Old Pueblo in the middle of June 2014, and I was not prepared for the heat. June heat is unrelenting. Cool mornings […]

31 05, 2018

Fast-Paced Compelling Work of Fantasy Causes Us to Question Reality

By |2018-05-31T11:04:01+00:00May 31, 2018|News, Publishing|Comments Off on Fast-Paced Compelling Work of Fantasy Causes Us to Question Reality

Tucson. AZ – May 31, 2018 – Wheatmark, Inc. is pleased to announce the release of Moodus Noises by Davis L. Temple. This fast-paced, compelling work of fantasy causes you to question modern reality and offers poignant critical commentary on our nation, its history, and the repercussions of what it means to be both an American and a human being.

The violent history of colonialism has plagued the American psyche for centuries. Some ghosts, however, are never laid to rest. When the Pequot Indians, exterminated by the white man in 1637, return to modern-day Connecticut to exact revenge upon the white man and his former allies, the Mohegan Indians, a violent supernatural confrontation erupts.

A beautiful summer’s day in the small village of Moodus is suddenly disrupted when a local man is discovered not only dead, but scalped; two others have […]

10 05, 2018

The Young Woman Who Lived in a Book

By |2018-07-06T15:51:20+00:00May 10, 2018|News, Publishing|Comments Off on The Young Woman Who Lived in a Book

I remember the first time I went to the library to check out a book. I was six years old and attending a decently small elementary school in California’s San Joaquin Valley. It was the first time our class was allowed into the library outside of our set “story time” with the librarian. It felt like I had been wandering around for hours, I was so consumed. I grabbed Junie B. Jones and the Stupid Smelly Bus off of a shelf and found a quiet corner to read in. My teacher was looking for me as I hid between the shelves to keep reading for as long as I could before having to go back to class.

I was, and to this day am, the reader of my household. Once I have a book in my hands, you won’t be able to pry […]

8 05, 2018

Detailed Encounters with Native Wildlife in New Book

By |2018-05-03T12:52:29+00:00May 8, 2018|News, Publishing|Comments Off on Detailed Encounters with Native Wildlife in New Book

Our Desert Backyard by Chris Orr UnruhTucson, AZ – April 4, 2018 – Wheatmark, Inc., is pleased to announce the release of Our Desert Backyard by Chris Orr Unruh. This book is chalk full of interesting creatures and critters that you could encounter in our desert ecosystem.

The Arizona desert is teeming with wildlife. A plethora of species, including types of mammals, birds, and reptiles, all live much closer to us than we think. Our Desert Backyard helps define and illustrate the many creatures that desert dwellers might encounter so close to home.

Author Chris Unruh records her personal experiences with many of our desert animals while living at the base of the Catalina Mountains in Tucson, Arizona. Some of these instances include interactions with skunks, desert toads, and even bobcats! She also introduces us to desert plants and wildlife conservation here in Arizona. Even […]