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2 May, 2019

Behind the Scenes of NYC Publishing

By |2023-06-09T10:46:59-07:00May 2, 2019|Authors Academy, News, Publishing|Comments Off on Behind the Scenes of NYC Publishing

Ever wonder what goes on behind-the-scenes in the traditional publishing industry?

Join us next Wednesday as we peel back the curtain on this exclusive world with Anne Spieth, an experienced professional from the traditional publishing arena who recently joined Wheatmark, Inc. as Publishing Consultant, and who is also the newest Senior Faculty member of the Authors Academy!

For the past 10 years, Anne has been working at two of the Big Five New York publishers: in publicity at Minotaur Books/St. Martin’s Press (Macmillan), then in marketing and design for Macmillan Audio, and finally in marketing for Simon & Schuster/Atria.

Anne rejoined Macmillan’s adult Library Marketing division in 2013, where she did online marketing, book title presentations, and exhibited at major industry conferences.

During her time in NY, Anne worked with many New York Times bestselling and acclaimed authors, including Jodi Picoult, Lisa Scottoline, Louise Penny, Jenny […]

26 February, 2019

Book Events – Fairs, Festivals, Expos, & Conferences

By |2023-06-09T11:53:38-07:00February 26, 2019|Authors Academy, Marketing|Comments Off on Book Events – Fairs, Festivals, Expos, & Conferences

Join us tomorrow, February 27th, for our next Authors Academy presentation, “Book Events: Fairs, Festivals, Expos, & Conferences” with Wheatmark’s own Mindy Burnett.

Once again our topic is inspired by the upcoming Tucson Festival of Books, which takes place Saturday and Sunday, March 2nd & 3rd (a week earlier than in past years.)

Here at Wheatmark, we field questions all the time about which events are worth attending and which aren’t — and this is our chance to provide some insight.

Here’s what you’ll discover during this workshop:

  • The different types of book events
  • What the main purpose of each type is
  • Which ones you should attend, and which you can safely skip
  • How to make the most of the events you do attend

Mindy Burnett is helming our booth presence once again at this year’s TFoB, so she’s got some great insight into the opportunities […]

9 October, 2018

Make ‘Em Laugh! Humor Is for Everyone

By |2023-06-09T11:03:53-07:00October 9, 2018|Publishing, Resources, Writing|Comments Off on Make ‘Em Laugh! Humor Is for Everyone

Guest post by Tom Cordell, author of The Bard of Withering Heights

Live, Love, Laugh! That sage advice speaks to the universal appeal of humor writing. People love to laugh, and they admire those who make them laugh. While some writers are naturally funnier than others, there are ways everyone can inject humor into their writing.

WHERE DOES HUMOR COME FROM?

In thinking about what makes people laugh, we can distinguish between humor and comedy. Comedy is anything that makes people laugh quickly – a joke or a pie in the face. Humor is more subtle. It may elicit anything from a smile to a belly laugh, but unlike comedy humor contains an element of truth about human nature. Humor springs from the foibles and eccentricities of everyday people, and it often reveals some quirk or uncomfortable truth that people hate to admit. For example:

“Hardly anybody […]

21 August, 2018

Make Your Writing Easier to Follow

By |2023-06-09T11:04:14-07:00August 21, 2018|Publishing, Resources, Writing|Comments Off on Make Your Writing Easier to Follow

Guest post by Barbara McNichol, a nonfiction book editor and creator of WordTrippers Tips, a fun resource for better writing skills. www.BarbaraMcNichol.com & www.WordTrippers.com

 

Whether it’s an email, a marketing message, or a chapter in a book, are you sometimes challenged to make your writing easier for your readers to follow? How can you create a smooth flow that guides them with ease and doesn’t leave the impression it’s tedious to read?

Give these five techniques a try:

Use subheads: When you use subheads throughout your piece, readers can skim your content and quickly discern what’s intended to follow. Even more, subheads indicate a change of subject has occurred. In turn, that subhead allows readers to find the related topic quickly. Your guide: new subject, new subhead.

Convey one idea per paragraph: If you pack a paragraph with more than […]

23 July, 2018

Think About Book Marketing: What is Your Annual Book Buying Budget?

By |2023-06-09T11:04:35-07:00July 23, 2018|Marketing, Publishing, Resources|Comments Off on Think About Book Marketing: What is Your Annual Book Buying Budget?

Writers . . . you know yourselves, and you know the work and play of creating a manuscript. You know your characters, topics, arcs, themes, word counts, and gerunds. You are the ones wondering who your readers will be, and what you want to know is: who will be the buyers of your book?
Here’s a list of potential customers for your book-as-creative-product:

• Libraries
• Corporations that buy in bulk to distribute to employees or clients
• Parents, on behalf of their children
• People who love to read and have space in their homes for a printed book collection
• People who love donating and/or reselling their printed books
• People in the general population, one-by-one
• Friends and family
• Activists who appreciate going to lectures and meeting authors

Now, here are questions to you from the other side of your desk:

What is your annual book budget?

What do you […]

10 May, 2018

The Young Woman Who Lived in a Book

By |2018-07-06T15:51:20-07:00May 10, 2018|News, Publishing|Comments Off on The Young Woman Who Lived in a Book

I remember the first time I went to the library to check out a book. I was six years old and attending a decently small elementary school in California’s San Joaquin Valley. It was the first time our class was allowed into the library outside of our set “story time” with the librarian. It felt like I had been wandering around for hours, I was so consumed. I grabbed Junie B. Jones and the Stupid Smelly Bus off of a shelf and found a quiet corner to read in. My teacher was looking for me as I hid between the shelves to keep reading for as long as I could before having to go back to class.

I was, and to this day am, the reader of my household. Once I have a book in my hands, you won’t be able to pry […]

8 May, 2018

Detailed Encounters with Native Wildlife in New Book

By |2018-05-03T12:52:29-07:00May 8, 2018|News, Publishing|Comments Off on Detailed Encounters with Native Wildlife in New Book

Our Desert Backyard by Chris Orr UnruhTucson, AZ – April 4, 2018 – Wheatmark, Inc., is pleased to announce the release of Our Desert Backyard by Chris Orr Unruh. This book is chalk full of interesting creatures and critters that you could encounter in our desert ecosystem.

The Arizona desert is teeming with wildlife. A plethora of species, including types of mammals, birds, and reptiles, all live much closer to us than we think. Our Desert Backyard helps define and illustrate the many creatures that desert dwellers might encounter so close to home.

Author Chris Unruh records her personal experiences with many of our desert animals while living at the base of the Catalina Mountains in Tucson, Arizona. Some of these instances include interactions with skunks, desert toads, and even bobcats! She also introduces us to desert plants and wildlife conservation here in Arizona. Even […]

7 May, 2018

Heartfelt Short Stories and Profound Essays Found in New Collection

By |2023-06-09T10:50:35-07:00May 7, 2018|News, Publishing|Comments Off on Heartfelt Short Stories and Profound Essays Found in New Collection

Tucson, AZ – April 4, 2018 – Wheatmark, Inc. is pleased to announce the release of The Fallacy of Closure: And Other Award-Winning Short Stories and Essays by Duke Southard. This collection of short stories and nonfiction essays cover a diverse ground of tales that will evoke strong emotions out of its readers.

Highly acclaimed for fiction filled with nuanced, believable characters, and suspenseful plots, author Duke Southard combines his stories for the first time alongside his compelling nonfiction essays in The Fallacy of Closure: And Other Award-Winning Short Stories and Essays.

This eclectic collection comprises a variety of expertly crafted tales — from a teacher’s scary night ride on a frozen lake, broken dreams, growing up with a Greatest Generation father, the tragedy of losing a son, and an apocalyptic fantasy. The collection also includes “The Fallacy of Closure,” winner of the 2016 […]

6 May, 2018

Man-Hunt for Law-Escaping Criminal in Latest Novel

By |2023-06-09T10:50:45-07:00May 6, 2018|News, Publishing|Comments Off on Man-Hunt for Law-Escaping Criminal in Latest Novel

Tucson. AZ – April 4, 2018 – Wheatmark, Inc. is pleased to announce the release of The Vengeance Effect by Roger Neale. This action and adventure tale envelopes you in a world of dark pasts and rightful justice.

On a rainy morning in a coastal town in Washington state, a young woman begs Sam Troshin, a sportswriter for the local paper, to help her get rid of the body of a man who raped her teen-aged friend. His actions lead to his discovery of a trial thirty years earlier where three boys were acquitted of raping a high-school classmate. Two of those boys, middle-aged men now, have died in peculiar circumstances. The third has disappeared. The town newspaper speculates: has the victim returned to avenge herself?

A burnt-out pickup truck, a volleyball prodigy, an aging hitman, and a well-funded play in the local […]

5 May, 2018

Second Volume that Continues To Show a New Side of How America Came To Be is Released

By |2023-06-09T10:50:53-07:00May 5, 2018|News, Publishing|Comments Off on Second Volume that Continues To Show a New Side of How America Came To Be is Released

Tucson, AZ – April 4, 2018 – Wheatmark, Inc. is pleased to announce the release of The Yankee Road: Tracing the Journey of the New England Tribe that Created Modern America, Vol. 2: Domination by James D. McNiven. This is the second volume in this collection by Niven to explain this country’s rich roots of colonization and how America got to this stage.

Who is a Yankee and where did the term come from? Join author Jim McNiven as he explores the emergence and influence of Yankee culture while traversing an old transcontinental highway reaching from the Atlantic to the Pacific—US 20, which he nicknames “The Yankee Road.” The Yankee Road: Tracing the Journey of the New England Tribe that Created Modern America combines fascinating history with a travel narrative, taking the reader on a journey through the places Yankees and their descendants settled […]

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