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Here’s a great way to get new visitors to your site to read your book: Let them hear an audio excerpt!

An audio excerpt from your book is simply another medium that your potential audience can consume. Why not let them have it?

Many bestselling authors offer at least one audio presentation of their books. While you may not want to create a complete audio version of your book, adding the first chapter or pages of your book in audio form is easy to do.

Here’s an audio excerpt from The Murder of Roger Ackroyd by Agatha Christie.

If you have a blog website, it can be as easy as creating a separate page and adding media to it in the form of an mp3 audio clip.

How do you get the audio clip?

The process is fairly simple. (Or at least it can be as simple or as complicated as you want […]

Getting book reviews for your book is one of the prime ways for authors, old and new, to sell more books. Unfortunately, the stigma of self-publishing, though rapidly disappearing, is still a factor to be dealt with in seeking the more established book review channels.

Publishers Weekly has a program called PW Select that is open to self-published books. It comes with a catch though. And, a price tag.

For $149, you can enter your self-published book and get a possible review. They state that approximately one out of every four books is reviewed in their magazine. Now for a regular, mainline, published book getting a book review by Publishers Weekly is usually a good thing. Even with a poor review a sentence, or even a part of a sentence, can be found redeeming and be put to good use.

The fact that Publishers Weekly has broad-mindedly opened their book reviewing doors to […]

One way to interact with your audience is to have a form to get feedback or receive input for special events. With a form, you can ask for book reviews, endorsements, or submissions for a book contest.

Putting up a form can be done in a myriad of different ways. One of the easiest is to use a simple, free online tool such as JotForm. With this tool, you can put up a form on your site in a few minutes. It’s a simple drop and drag tool that creates forms as simple or complicated as you like. You get 100 free submissions a month. In most cases this will be all you need unless your site is wildly popular.

The site has over 3,000 form templates. You can find one for almost anything that you can think of such as story submission forms, sharing feedback, or even ask […]

A low-cost way to promote your new book is with a business card. You can print them yourselves at home or professionally for as little as $10.00 for a hundred or more cards.

Most typical business cards are about two by three inches. These are small enough to slip a couple into a pocket, wallet, or bag. Because they’re so small it is easy to have one with you at all times whereas carrying a hard copy of your book is definitely not.

1. If your book is available digitally, you can share download information on your card. Include a sentence or two about the book, awards won and even a winning testimony about your book.

2. You can share your cards with family and friends and ask them to help you in getting the word out.

3. You can leave a business card in a magazine at the doctor’s office like a bookmark. […]