Articles posted by the Wheatmark Team.
9 November, 2012

Getting your book in the Library of Congress

By |2023-06-09T11:36:20-07:00November 9, 2012|Publishing, Resources|Comments Off on Getting your book in the Library of Congress

There’s some confusion as to what role the Library of Congress (LOC) plays for a properly published book. This is because the LOC not only provides cataloging information for most published books, but also houses the US Copyright Office, which has nothing do to with cataloging. Let me briefly elaborate on a couple of different reasons your book and the Library of Congress may cross paths.

Wheatmark sends one copy of your book to the LOC upon publication for cataloging purposes. We do this to fulfill an obligation we incur every time we request a Library of Congress Control Number (LCCN) prior to the book’s publication.

Why do we put an LCCN in your book?

Local librarians want to be able to shelve a new book correctly as soon as they receive it. They don’t have the time to catalog books upon receipt, so they turn to the Library of Congress for […]

2 November, 2012

Book marketing just got a little bit easier: Introducing Screenr

By |2023-06-09T11:36:25-07:00November 2, 2012|Marketing, Resources, Social Media|Comments Off on Book marketing just got a little bit easier: Introducing Screenr

Looking for a fast and quick way to get the word out about your book? Here’s a new tool for book marketing you’ll want to take advantage of . . .


  • It’s fast
  • It’s easy
  • It’s fun
  • It can spread your message like wildfire.
  • AND best of all . . . it’s FREE!

Authors can use screenr to make a quick and fast book trailer. It can then be placed on your website, loaded up onto YouTube or sent in an email. You can post it on a blog, share it on Facebook, tweet it and pin it on Pinterest.

Here’s how it works.

Anything that you can put on your computer screen can be recorded with audio and made into a screenr video. You have five minutes from start to finish to share whatever you want.

To make it the most effective you will want to plan out exactly what you want […]

1 August, 2012

Turn Your Book into a … What?

By |2023-06-09T11:36:31-07:00August 1, 2012|Marketing, Resources|Comments Off on Turn Your Book into a … What?

Close your eyes and visualize your book as a keychain. Can you do it?

In a previous post I discussed the best way to market your book online: by slicing up the content of your book into smaller pieces and republishing them on your blog and other sites accepting similar content.

However, your book can be turned into other media as well—not just online and not just written. Here’s a list of ideas, both offline and online, just to get your imagination going:

Paper book: The foundation of your “content empire,” from which all other media originate. You can also start with just an ebook, but that doesn’t nearly provide the authority a real book does.

Ebook: Tap into a growing market of ebook readers by releasing yours.

Blog posts: Copy and paste information (chapters) from your book and periodically post them on your blog.

CD: Put your ebook or book preview on a CD […]

31 January, 2012

Why You Don’t Want to Delay Your Ebook Any Longer

By |2023-06-09T11:37:25-07:00January 31, 2012|Publishing, Resources|Comments Off on Why You Don’t Want to Delay Your Ebook Any Longer

You may remember that a little over three years ago we asked you if now you thought ebooks were going to make a difference to you as an author. That is the time when Amazon released its Kindle reader.

I know what your answer is now. But back then, we had spent the previous decade waiting for ebooks to come of age, to no avail. There were multiple formats and substandard readers that few people wanted. The early Kindle could have seemed to some as simply the latest untested entrant into an otherwise failing e-reader market.

There were early signs, however, that an e-reader like the Kindle would actually stick. You see, the biggest obstacle ebooks had faced prior to this was the inability for people to download them to their readers without having to hook them up to a computer first.

That all changed in late 2007 when Amazon introduced the […]

19 July, 2011

How to Market Your Book

By |2023-06-09T11:37:43-07:00July 19, 2011|Marketing, Resources|Comments Off on How to Market Your Book

SPECIAL REPORT FOR AUTHORS: The Author’s Guide to Choosing a Publishing Service. Read this guide to discover how to avoid the 3 biggest self-publishing company rip-offs. Click to Download for FREE.

You’ve finally done it. That book that you’ve been working so hard on is finally finished and you are publishing it with Wheatmark. Now what?

“Well,” you might say, “my book is listed with the major online bookstores where it is exposed to millions of potential buyers. What else do I need to do?”

The answer is—marketing.

Marketing a book is like lunch. You eat lunch so you have the energy to keep going all day. You know that if you skip lunch, you’re tired by 2:00. Likewise, you market your book so it can “keep going” in the marketplace; no marketing may mean that sales will dwindle before they need to. So, where should you begin when you decide to market […]

13 February, 2011

An Amazing Resource: Workflowy

By |2023-06-09T12:03:02-07:00February 13, 2011|Marketing, Publishing, Resources, Social Media, Writing|Comments Off on An Amazing Resource: Workflowy

I make a lot of lists and, frankly, they have gotten out of hand lately. Grocery list in the pocket. To-do list for home improvement at home in a drawer. To-do list for the Wheatmark website on my work computer. A list of books I want to read on my home computer (but I’ve forgotten which folder). A list of topics to be discussed in our next Authors Academy event … in a Word file somewhere. A list of things I want to accomplish this year … well, that list is in the back of my brain, waiting to be typed up.

A few weeks ago I realized I couldn’t keep all of my lists straight and said, “Enough!” That’s when someone introduced me to Workflowy.

It changed my life. My list-making life, that is.

Workflowy is a free online application that lets you turn your whole life into one giant list. Instead […]

6 July, 2010

How to Structure a Nonfiction Book

By |2023-06-09T11:38:15-07:00July 6, 2010|Resources, Writing|Comments Off on How to Structure a Nonfiction Book

Publishing a book is a rewarding task. Writing a book, however, can be an overwhelming one. Learning how to structure your nonfiction book project will help you organize your thoughts and write an excellent book.

There are several ways to structure your nonfiction book: using the table of contents as an outline, chronologically, and using a traditional storyline structure. By deciding how you want to proceed, you can easily begin writing within the chosen framework.

Table of Contents

One way to structure your nonfiction book is to create a table of contents before you’ve even penned your first chapter. By creating an outline of what you want to write, you’ll easily create your roadmap of what you need to write. If you find yourself straying away from the topics you’ve sketched out, you may want to take a step back from your project and decide if you’ve chosen the right topic for your […]

27 February, 2010

The Published Author Lifestyle

By |2023-06-09T11:38:20-07:00February 27, 2010|Publishing, Resources|Comments Off on The Published Author Lifestyle

You wrote a book. You followed the steps:

  • You had it professionally edited
  • You had it professionally designed
  • You made sure it was distributed with full returnability to sites like and
  • You even did a book signing at a local indie bookstore just for fun
  • You created a website and blog for the book

But the sales are just not rolling in. At least not at the level you had expected. What went wrong?

One possibility is that you haven’t transitioned your lifestyle to that of a published author. You are most likely still in “writer” mode.

When people ask you about your experience and hobbies (say at a church potluck), do you still self-consciously say, “Well, um, I actually recently wrote a book,” or do you smile, rummage in your pocket for a business card, and say, “I published my second book last month! Check out my website and read […]

22 January, 2010

Achieving Success from Wheatmark Author Paul Kelso

By |2023-06-09T11:38:26-07:00January 22, 2010|Marketing, Resources|Comments Off on Achieving Success from Wheatmark Author Paul Kelso

We asked Paul Kelso, author of the Great Expectations title, Kelso’s Shrug Book, and also the author of the upcoming title, Jack Ruby’s Last Ride, to tell us a little about how he found his audience and then made his book a success.

Wheatmark has asked me for a few thoughts on how I came to connect with the firm, and some insight as to how I, make that we, created a modest niche book on weight training that has surprised everyone by selling over 6,000 copies.

My remarks will apply primarily to nonfiction and “how to” works.

Here’s how Kelso’s Shrug Book developed. I hold a MA in American studies and had written for newspapers when younger and magazines later, so I was at least literate. I also loved weightlifting and wrestling and competed in both, and in my forties became a college weight coach as well as an English prof.

One day […]

16 October, 2009

Learning the Lingo: A Quick Vocabulary Lesson for the New Author

By |2023-06-09T11:39:01-07:00October 16, 2009|Publishing, Resources|Comments Off on Learning the Lingo: A Quick Vocabulary Lesson for the New Author

Like most niches of the creative world, there is a learning curve to joining that community. The language book people speak is often one that can befuddle the new author. Here is a quick rundown of some important terms publishing professionals may say, ask your opinion about, or need you to understand.

Manuscript – The manuscript is the document that is your writing. It can be printed on paper, sketched on a napkin, or better yet, typed up in a Word document. When book people talk about a manuscript, they mean the work that will be transformed into a book.

Paginated interior – After your final manuscript is accepted, the next step in the publishing process is layout. The paginated interior is the end product of layout. All of the formatting choices the designer makes to mold your manuscript into a book is part of this. What the author receives to review […]


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