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Here are five ways to promote your books nonstop, following the bookselling successes of Jack Canfield and Mark Victor Hansen, authors of the “Chicken Soup for the Soul” series.

1. Believe in your book even when no one else does.

It’s always fun to look back after success and smile with satisfaction. The difficulty is keeping up that smile in the beginning when victory is nowhere in sight. Holding a mental picture in your mind of what success will look like is one of the things that Jack Canfield and Mark Victor Hansen used to keep them going. They actually took a cover of their own book, clipped off a New York Times bestseller image from another book, and pasted it on their own book cover. This simple “magic” trick of illusion implemented strongly in their mind a vision of success.

You can do the same. Before you lose hope with your […]

Christmas is a wonderful time to gift someone with a book. It’s also a wonderful time to encourage others to give books to their friends and family. Below are 15 ideas for how to sell more books during the holiday season.

1. Mention that your book will make a great holiday gift idea on your blog, twitter, or ezine.

2. Offer to autograph books for Christmas giving.

3. Have a Christmas contest and give away a free book for Christmas.

4. Offer free Christmas gift-wrapping for your books that you sell from your website.

5. Sell your books at Christmas bazaars and events. Give a share of the proceeds to the cause.

6. Partner with two or more authors to promote each other’s books at Christmas with a special e-message. Each author sends the book promotion to his or her list for added exposure.

7. Offer special Christmas bonus with your book: free report, audio, a special […]

Question: What’s the one thing book publishers and authors have in common? Answer: A desire to sell more books.

The only way to sell books is to tell people about them. The more people you tell and the better you tell them the more books you will sell. If you’re already an established author with a large following, your job will be pretty easy. If you’re a well-known celebrity, making it in the news with a book won’t be hard either.

But if you’re a new author the road is a bit steeper. If you’re a new author with a low budget, it’s time to shift into a lower gear and get climbing the book-selling mountain. Yes, the climb may take a bit of work but once you see the view from the top as a best-selling author you’ll be glad of the effort!

I’d like to share with you a great […]

Marketing your book can seem like an overwhelming process. So many different things to do, so many decisions to make about what to do.

One way to tackle the overwhelm is to pick a simple and easy task and do that first. Once you begin you’ll have more confidence to continue.

I suggest you start by creating a simple email signature, one you can easily do in less than ten or fifteen minutes. Don’t worry at this point about making it fancy; you can add a picture of your book or some other feature later. Your goal is to keep the project doable and to get it done.

Once you’ve created one email signature, you can create others that include an image of your book or something more visual. Having just a basic message or offer that promotes your book may be all you’ll ever need. The main thing now is to get […]