Articles posted by the Wheatmark Team.
8 March, 2013

10 steps to developing your author brand

By |2023-06-09T11:30:40-07:00March 8, 2013|Marketing, Resources, Social Media|Comments Off on 10 steps to developing your author brand

What is author branding? Author branding is presenting yourself in such a way that when readers think of you they associate a feeling, a message, a book with you. A type of book, a style of writing that, like your fingerprint, is you. Even if you write in different genres, the essence of how you write will always be yours.

Today’s popular authors have a style of writing and message unique to them no matter what they write about. Their readers come to know, love, and trust their writing.

Have you ever fallen in love with a book and, immediately upon finishing it, wanted another one just like it? That’s the power of branding.

Developing your author brand is important if you want to sell a lot of books this year, more next year, and a lot more the year after that. Write each book and blog post with the goal of building […]

8 February, 2013

How important is building a brand name for an author?

By |2023-06-09T11:33:10-07:00February 8, 2013|Marketing, Resources, Social Media|Comments Off on How important is building a brand name for an author?

How important is building a brand name for an author? Very important!

Most readers don’t remember titles of books as well as they remember an author’s name or the main character of a novel. As an author writes more and more books, it becomes increasingly difficult to remember single book titles. Readers will walk into a bookstore or start searching on Amazon or Barnes & Noble for the latest book by the author’s name.

That’s what they remember. That’s why you as an author must build up your author brand if you want to sell more books.

Fiction writers may create a character that becomes very memorable. Think Harry Potter, Nancy Drew, etc., but even with memorable characters the author’s name will still be very important.

If you write nonfiction, it is even more important that you make your name as widely known as possible.

Once your name is established, any product or topic you […]

14 January, 2013

The easy button for building your author platform

By |2023-06-09T11:33:31-07:00January 14, 2013|Authors Academy, Marketing, News, Social Media|Comments Off on The easy button for building your author platform

Over the years, we’ve probably heard one statement more frequently than any other from our author clients: “I don’t want to market my book, I just want to spend my time writing.”

But as an author—and as an entrepreneur—you have a message for your audience. It’s your duty to let them hear it—and you accomplish this task through marketing.

Naturally, you may just want to write—to focus on crafting your message. You may even wish someone else would take your message to your audience. But the truth is, if you really care about your audience, you’ll want to deliver your message yourself because you are the best possible messenger. Don’t be like the mailman who landed in jail for throwing away all the mail in a dumpster instead of delivering it!

Now, suppose there was a way for you to just “sit and type all day” but still be able to connect with […]

4 January, 2013

The secret to selling more books like Jack Canfield and Mark Victor Hansen

By |2023-06-09T11:33:46-07:00January 4, 2013|Marketing, Resources|Comments Off on The secret to selling more books like Jack Canfield and Mark Victor Hansen

Here are five ways to promote your books nonstop, following the bookselling successes of Jack Canfield and Mark Victor Hansen, authors of the “Chicken Soup for the Soul” series.

1. Believe in your book even when no one else does.

It’s always fun to look back after success and smile with satisfaction. The difficulty is keeping up that smile in the beginning when victory is nowhere in sight. Holding a mental picture in your mind of what success will look like is one of the things that Jack Canfield and Mark Victor Hansen used to keep them going. They actually took a cover of their own book, clipped off a New York Times bestseller image from another book, and pasted it on their own book cover. This simple “magic” trick of illusion implemented strongly in their mind a vision of success.

You can do the same. Before you lose hope with your […]

4 December, 2012

Free photo images for your author website

By |2023-06-09T11:35:04-07:00December 4, 2012|Marketing, Resources, Social Media, Writing|Comments Off on Free photo images for your author website

Are you wondering whether it’s worth the trouble to add photo images to your author blog posts? You don’t have to wonder any more. The results are in. A recent study by Skyword revealed that a relevant photograph or infographic added to a published article increased total views by 94%.

Have you noticed how shared photos on Facebook receive a lot more comments and likes than just a text status update?

With that kind of information in your back pocket it’s a total no-brainer that adding images is a “must do” task for any blog post you write.

Here’s a list of free great photo resources.

10 Free Photo Image Sites “The morgue file contains free high resolution digital stock photographs and reference images for either corporate or public use.” Plus, you “are allowed to copy, distribute, transmit the work and to adapt the work. Attribution is not […]

3 December, 2012

Zig Ziglar and “See you at the top”

By |2023-06-09T11:35:20-07:00December 3, 2012|News|Comments Off on Zig Ziglar and “See you at the top”

Zig Ziglar made the final ascent to the “top” when he passed away on November 28. He has left behind a legacy to millions of people who were touched by his messages during his lifetime and to millions more who will continue to follow his books, talks, and life for many years down the road.

Ziglar’s first book, See You at the Top, was rejected by thirty publishers before it was published by Pelican in 1975, when he was 49 years old. The book went on to sell 250,000 copies. His thirtieth book was published this year, at age 86.

Thousands upon thousands have changed their lives through the messages of Zig Ziglar. Whether it was through his books, live events, or media stories around the globe, he touched, encouraged, and sparked an almost irresistible motivation to succeed.

There’s no way to know just how many times his words were quoted but he […]

29 November, 2012

How to sell more books during the Christmas season

By |2023-06-09T11:35:33-07:00November 29, 2012|Marketing, Resources|Comments Off on How to sell more books during the Christmas season

Christmas is a wonderful time to gift someone with a book. It’s also a wonderful time to encourage others to give books to their friends and family. Below are 15 ideas for how to sell more books during the holiday season.

1. Mention that your book will make a great holiday gift idea on your blog, twitter, or ezine.

2. Offer to autograph books for Christmas giving.

3. Have a Christmas contest and give away a free book for Christmas.

4. Offer free Christmas gift-wrapping for your books that you sell from your website.

5. Sell your books at Christmas bazaars and events. Give a share of the proceeds to the cause.

6. Partner with two or more authors to promote each other’s books at Christmas with a special e-message. Each author sends the book promotion to his or her list for added exposure.

7. Offer special Christmas bonus with your book: free report, audio, a special […]

21 November, 2012

Authors: how to sell more books with news releases

By |2023-06-09T11:35:50-07:00November 21, 2012|Marketing, Resources|Comments Off on Authors: how to sell more books with news releases

Question: What’s the one thing book publishers and authors have in common? Answer: A desire to sell more books.

The only way to sell books is to tell people about them. The more people you tell and the better you tell them the more books you will sell. If you’re already an established author with a large following, your job will be pretty easy. If you’re a well-known celebrity, making it in the news with a book won’t be hard either.

But if you’re a new author the road is a bit steeper. If you’re a new author with a low budget, it’s time to shift into a lower gear and get climbing the book-selling mountain. Yes, the climb may take a bit of work but once you see the view from the top as a best-selling author you’ll be glad of the effort!

I’d like to share with you a great […]

16 November, 2012

The 12 Steps of Writers Anonymous

By |2023-06-09T11:36:05-07:00November 16, 2012|Resources, Writing|Comments Off on The 12 Steps of Writers Anonymous

If you’re familiar with any kind of twelve-step program such as that of Alcoholics Anonymous and you’re a writer, you should find these steps, compiled by Patricia Proctor, inspiring:

The Twelve Steps of Writers Anonymous

1. We admitted we were powerless over writing; that our writing efforts had become unmanageable.

2. Came to believe that a Power greater than ourselves could restore our writing from insanity.

3. Made a decision to turn our will and our writing over to the care of God and our editor as being the only ones who could restore the mess we had made of it.

4. Made a searching and fearless moral inventory of our writing.

5. Admitted to God, to ourselves, and to another writer the exact nature of all the mistakes we had made in our writing.

6. Were entirely ready to have God and a helpful editor remove all these defects of grammar, punctuation, spelling, and other writing […]

10 November, 2012

How to market a book with an email signature

By |2023-06-09T11:36:14-07:00November 10, 2012|Marketing, Resources|Comments Off on How to market a book with an email signature

Marketing your book can seem like an overwhelming process. So many different things to do, so many decisions to make about what to do.

One way to tackle the overwhelm is to pick a simple and easy task and do that first. Once you begin you’ll have more confidence to continue.

I suggest you start by creating a simple email signature, one you can easily do in less than ten or fifteen minutes. Don’t worry at this point about making it fancy; you can add a picture of your book or some other feature later. Your goal is to keep the project doable and to get it done.

Once you’ve created one email signature, you can create others that include an image of your book or something more visual. Having just a basic message or offer that promotes your book may be all you’ll ever need. The main thing now is to get […]


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