Articles posted by the Wheatmark Team.
21 April, 2008

Nonexclusive Publishing Contract: What It Means to You

By |2023-06-09T11:40:37-07:00April 21, 2008|Publishing, Resources|Comments Off on Nonexclusive Publishing Contract: What It Means to You

Wheatmark’s publishing agreement is nonexclusive. What does it mean to you, the author?

In short it means you are not locked into an exclusive contract; you are free to cancel or publish elsewhere at the same time.

Let’s say you have been publishing your book with Wheatmark for a while, and you have an opportunity to get thousands of copies of your book printed cheaply by a different printer, say, a printer in Hong Kong or even one in the United States. You still want to keep selling your book on Amazon and Barnes & Noble using Wheatmark’s book distribution system, but you just don’t want to pass up the opportunity to get thousands of copies for a better price. The good news is that you can do both: publish your book with Wheatmark and have extra copies printed by different printers. Because our publishing contract is nonexclusive, you have the freedom […]

18 March, 2008

Ebooks…Will They Work for You?

By |2023-06-09T11:40:52-07:00March 18, 2008|News, Publishing|Comments Off on Ebooks…Will They Work for You?

We’ve been publishing books for eight years now and converting to and distributing our titles as ebooks has always been in the back of our minds. (We were even fortunate to register the domains and in time!) Yet the big ebook invasion promised in 2000 never really happened. There are still too many competing ebook platforms and formats to choose from. (See the recently resolved battle between Blu-ray and HD DVD for high-definition DVD formats.) Digital rights management (DRM) is also a mess. Besides, we already offer superior book publishing services and distribution of paper books, and we will do the same with electronic books only if it benefits our authors and the sales of their books.

Having said that, this may be the time to reevaluate launching our ebook services and I need your help! Amazon has recently introduced its ebook reader, the Kindle. This device breaks away from […]

16 November, 2007

How to Spot a Phony Book Reviewer

By |2023-06-09T11:41:21-07:00November 16, 2007|Marketing, Resources|Comments Off on How to Spot a Phony Book Reviewer

Guest article by James A. Cox

I’ve been a book reviewer and a keenly interested observer of the publishing industry since the fall of 1976. My more than 20 years of experience as a reviewer, an editor of a monthly book review newsletter, a producer of radio and television weekly book review programs, and editor-in-chief of the Midwest Book Review (supervising the work of 37 volunteer book reviewers across the United States and Canada) has taught me a great deal about reviewing books, editing the reviews of others, and recognizing the needs and problems of the independent small press publisher with respect to being reviewed.

The main reason for a publisher to seek reviews is to collect quotes that can be used in publicity and promotional materials, which could result in increased sales for the book. The principal hazards facing the publisher with respect to reviews are being panned by an honest […]

26 October, 2007

8 Ways to Build Your Author Platform

By |2023-06-09T11:41:25-07:00October 26, 2007|Marketing, Resources|Comments Off on 8 Ways to Build Your Author Platform

Guest article by Patricia Fry

If you’ve been poking around at writing and publishing sites, attending writers’ conferences and reading about authorship, you’ve heard/read the term platform. You may even know what it means. It’s your way of attracting readers for your book. It’s your following, your level of notoriety and the power of your personal and professional contacts. The extent of your platform can be the defining factor in landing a publisher for your memoir, novel or self-help book. But the scope of your platform will also determine your book’s ultimate success.

You hear experts say, “The best time to start establishing your platform is before your book is ready to make the rounds of agents and/or publishers.” I maintain that hopeful authors should start building a platform before they write the book. Here’s how:

1. Build promotion into your book before it is a book. For fiction, choose your setting carefully. […]

2 October, 2007

How to Promote a Book Signing

By |2023-06-09T11:41:32-07:00October 2, 2007|Marketing, Resources|Comments Off on How to Promote a Book Signing

Guest article by Tami DePalma and Kim Dushinski

Work with the bookstore. Your book signing coordinator, often called a community resource coordinator, has probably conducted many more book signings than you have. They usually have a good idea of what works and what flops in organizing an event. Rely on their expertise to get more people to your event and to buy books when they get there.

Tell the book signing coordinator what marketing efforts you are putting forth to attract people into their bookstore. Ask them what advertising and publicity they will do to get people to the event. Make sure that between the two of you, you’ve found ways to reach your targeted audience repeatedly. Ask to see the materials they distribute, and check for accuracy.

When sending releases to the media, remember, the media likes free events, especially when the event directly applies to their audiences. They don’t like what […]

17 September, 2007

Wheatmark Publishing Glossary

By |2023-06-09T11:41:35-07:00September 17, 2007|Publishing, Resources|Comments Off on Wheatmark Publishing Glossary

The following terms will prove helpful to you before and while publishing with Wheatmark. These terms are specific to the way Wheatmark operates and may not apply to other publishers.

Adobe PDF: The file format read by the Adobe Acrobat Reader. PDF is the file format for presenting documents independent of the original software they were created in. Wheatmark uses the PDF file format to show authors the exact page layout of their book as it will be printed. You must have Adobe Acrobat Reader installed on your computer to open and print a PDF file.

Author copies: The initial set of free books an author receives upon the book’s publication.

Back matter: Printed material found in the back of the book after the main section of the book. This includes the appendix, the bibliography, the index, and other related matter.

Baker & Taylor: One of the largest wholesalers of books […]

31 August, 2007

How the Book Review System Works

By |2023-06-09T11:41:40-07:00August 31, 2007|Marketing, Resources|Comments Off on How the Book Review System Works

Guest article by James A. Cox

A good review placed in the hands of the reading public by a competent reviewer is the most effective and least expensive publicity/promotion instrument available to the independent publisher. But the chances of getting your book reviewed can be drastically reduced if you do not understand what you are up against and do not take steps to improve your odds.

The Midwest Book Review receives approximately 50 books a day, Monday through Saturday. That works out to around 1,500 titles a month. I encourage PMA members to identify themselves as such when they submit their titles for review because Midwest Book Review has a policy of bumping small presses and PMA members to the top of the review list – a significant step when the line is 1,500 titles long!

Other book review publications or programs (with the possible exception of The Independent Publisher) do not have […]

11 August, 2007

Editing Checklist

By |2023-06-09T11:41:46-07:00August 11, 2007|Resources, Writing|Comments Off on Editing Checklist

Guest article by Barbara Brabec

Unless you’re supremely confident of your writing, editing, and proofreading abilities, you could probably use a second set of eyes from time to time to “eyeball your copy.”

If you’ve written and typed the words in a business document, brochure, catalog, news release, report, or book, you can’t do an effective job of editing and proofreading those words. Why? Because your mind knows what you meant to say, and when you read what you’ve written, your eyes will see only what your mind tells them to see.

Here are just some of the things you could miss when proofreading your own material, especially if you’re tired and overly stressed by a deadline you’re trying to meet:

Are you sure about your punctuation? Every little mark has a meaning of its own, and where you place (or forget to place) all those commas, apostrophes, hyphens, dashes, colons, semi-colons, question marks, […]

8 August, 2007

Where the Publishing Industry Is Heading: A Testimonial

By |2023-06-09T11:42:01-07:00August 8, 2007|News, Publishing|Comments Off on Where the Publishing Industry Is Heading: A Testimonial

We usually don’t publish author testimonials on this book publishing blog, but this one from J Douglas Bottorff, author of many books, provides key insights into the future of the publishing industry. Here is the testimonial in its entirety:

I just received the author’s copies of my first novel, The Whisper of Pialigos, and I am extremely pleased with the quality of the final product. More than that, I couldn’t be happier with the service that Wheatmark provides. From submission to print, the company performed beautifully, flawlessly, and expediently, fulfilling everything they promise.

Working with [my editor] was a special treat. Throughout the process, she went above and beyond her call of duty to ensure that we ended up with a truly professional product. The people that have seen this book so far comment favorably on its eye appeal and layout, two extremely important aspects that are the product of [my editor’s] […]

8 June, 2007

Look and Search Inside a Book Online (Inside Search)

By |2023-06-09T11:42:07-07:00June 8, 2007|Publishing, Resources|Comments Off on Look and Search Inside a Book Online (Inside Search)

Have you ever found a book online about your favorite subject, but didn’t buy it right then because you weren’t sure what was inside? You may have gotten in the car and driven to the nearest bookstore to check it out before you made your decision … and bought it online later for less.

What about the book you’ve written? Can your audience look inside it online to help them make up their minds about it? How many more people do you think would buy your book if they could look inside and make a decision to buy on the spot?

You can now have your readers browse the inside of your book. Amazon and Google have started scanning the interiors of books so that their search engines would be able to retrieve and organize information from inside printed books as well. A few days ago Microsoft launched a similar program called […]


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