Marketing

23 September, 2022

How to Make Marketing Visuals

By |2022-09-22T23:31:04-07:00September 23, 2022|Authors Academy, Marketing, Social Media|Comments Off on How to Make Marketing Visuals

As an author, your focus has likely remained on the written word. However, when it comes to marketing, visuals are king. Fortunately, in today’s world, you don’t need to be a professional artist, photographer, or video editor to make things work!

For next week’s Authors Academy presentation, we’ll explore the many tools that authors use to create fantastic images and videos—all on their own.

Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

• How to create original art in minutes
• Making the most of royalty-free images
• Turning book covers into videos
• and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t […]

24 August, 2022

Social Media Marketing 101

By |2022-08-24T13:07:54-07:00August 24, 2022|Authors Academy, Marketing, Social Media, Webinars|Comments Off on Social Media Marketing 101

We’ve talked about the different social media sites you may want to use to market your book, but now it’s time to zoom out and look at social media marketing as a whole.

For this month’s Authors Academy presentation, we explored the basics of online marketing with tips that could help you approach any social media site with confidence.

If you missed the live presentation, don’t worry! Authors Academy members can review the recording and all future recordings on the Authors Academy website. All you have to do is click this link and log in to view the full recording of this presentation!

This month, we covered:

– The infamous “algorithm” and how it generally works across the web
– Gaining followers with ease
– How to turn marketing into profiting
– and more!

17 June, 2022

Social Media Summer Series – Twitter

By |2022-06-16T15:21:14-07:00June 17, 2022|Authors Academy, Marketing, Social Media|Comments Off on Social Media Summer Series – Twitter

Welcome back to our Social Media Summer Series! We covered Facebook last month, and now it’s time to dive into Twitter.

For next week’s Authors Academy presentation, we’ll explore how to market your books on Twitter and find an online author community.

Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

• The power of quote tweets and writer-related hashtags
• Scheduling posts
• When and what to tweet
• and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t miss out on this exciting opportunity — just click on the following link now to register:

https://www.wheatmark.com/register

20 May, 2022

What’s Up With Meta?

By |2022-05-20T13:21:22-07:00May 20, 2022|Authors Academy, Marketing|Comments Off on What’s Up With Meta?

To start out our Social Media Summer Series this year, we’ll be exploring Facebook’s recent updates as well as Meta, for the first time.

For next week’s Authors Academy presentation, we’ll chat about how you can improve your reach on Facebook, what to post right now, and why you should consider investing in Facebook groups.

Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

  • Advertising in the Metaverse
  • Starting your own Facebook group
  • Meta’s Creator Studio
  • and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t miss out on this exciting opportunity — just click on the following link now to register:

26 April, 2022

Making the Most of Amazon

By |2022-04-26T14:53:24-07:00April 26, 2022|Authors Academy, Marketing|Comments Off on Making the Most of Amazon

With 2.2 billion visits this February alone, Amazon remains the most visited e-commerce property in the US. So, how do you stand out to that huge crowd?

For this week’s Authors Academy presentation, we’ll revisit Amazon, explore its updates, and share tips on how to strengthen your current marketing strategies.

Join us on Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

  • Changes you should make to your Author Page
  • The ins and outs of Amazon Advertising
  • Other features, like Kindle Vella and Amazon Associates
  • and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t miss out on this exciting opportunity — just click on the following link now to […]

25 March, 2022

Identifying Target Audiences for Your Books

By |2022-03-25T15:14:29-07:00March 25, 2022|Authors Academy, Marketing|Comments Off on Identifying Target Audiences for Your Books

Unless you know who the target audiences are for your books, you can’t market to them effectively.

For next week’s Authors Academy presentation, we’ll teach you practical techniques you can use to identify multiple target audiences for your book… including some you probably haven’t thought of.

Join us next Wednesday at 11 AM in Arizona (11 AM PST, 2 PM EST) to learn more about:

  • Why identifying your books’ target audiences is so critically important
  • How to pinpoint your core target audience
  • How to use locations, people, and groups to identify multiple other target audiences
  • and more!

Your host for the call is Wheatmark’s president, Sam Henrie, who has spent the last twenty years helping authors of all stripes successfully publish and market their books.

Don’t miss out on this exciting opportunity — just click on the following link now to register:

https://www.wheatmark.com/register

25 March, 2022

Celebrating the 2022 Tucson Festival of Books

By |2022-03-25T15:06:43-07:00March 25, 2022|Marketing, News, Uncategorized|Comments Off on Celebrating the 2022 Tucson Festival of Books

 

Thank you to everyone who attended our 2022 Tucson Festival of Books booth!

After two years of the pandemic preventing an in-person Festival, everyone came in full force. We are grateful to our authors, the Festival organizers, the University of Arizona, and everyone who showed up for a fantastic 2022 Tucson Festival of Books!

In addition to making new connections and meeting with old friends, our authors sold a lot of books—and that’s thanks to all of you.

We can’t wait to see you all again next year! And hopefully see some new faces as well.

11 February, 2022

Drawing an Audience to Your Book Event

By |2022-02-10T17:54:06-07:00February 11, 2022|Authors Academy, Marketing|Comments Off on Drawing an Audience to Your Book Event

If you plan on hosting a presentation, running a book signing, or setting up a booth for an event, you’ll need to know how to attract your audience.

For next week’s Authors Academy presentation, we’ll explore marketing strategies that will help your book event draw attention and flourish.

Join us next Wednesday at 11 AM in Arizona (10 AM PST, 1 PM EST) to learn more about:

  • When, where, and how to promote your event
  • Using games, giveaways, and gimmicks to pull people in
  • Making the most of the event after it’s over
  • and more!

Click on the following link now to register: https://www.wheatmark.com/register

When you register at the link above, we’ll send you the log-in info for the presentation immediately.

14 January, 2022

Where to Get Your Book Reviewed

By |2022-01-13T16:32:36-07:00January 14, 2022|Authors Academy, Marketing|Comments Off on Where to Get Your Book Reviewed

In these constantly changing times, it’s critical to stay updated on the places and strategies you can use to get more reviews.

For next week’s Authors Academy presentation, we’ll lay out all of the steps you’ll need to take when reaching out to reviewers.

Join us next Wednesday at 11 AM in Arizona (10 AM PST, 1 PM EST) to learn more about:

• How to find a reviewer that’s a good fit for your book
• Using your location, genre, and book topics to improve your chances
• How to get more Amazon reviews
• and more!

Your host for the call is Wheatmark’s publishing consultant, Tia Lewis, who has worked in editorial both in the NYC publishing scene and self-publishing scene. In addition to her publishing experience, Tia has worked as a social media marketer and video editor.

Don’t miss out on this exciting opportunity — just click […]

5 January, 2022

Online Advertising Explained

By |2022-01-05T14:31:34-07:00January 5, 2022|Authors Academy, Marketing, Social Media|Comments Off on Online Advertising Explained

Advertising is a great way to reach new audiences, but the online space can be intimidating with its nearly limitless options.

For this Authors Academy presentation, we broke down where you should advertise online, how you should do it, and how long you should invest.

Join the Authors Academy to learn more about:

  • The best websites to place an ad
  • How to make an advertisement appealing
  • Advertising strategies for authors
  • and more!

To register for the next webinar, go to wheatmark.com/register.

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