Marketing

Once a book is published, the first time author may think the job is done. Unfortunately, there is still a lot more to do!

It’s time to switch from your author hat to your marketing one!

You may have heard that the best time to begin marketing your book is day one. Building a following does take time. But it doesn’t mean that it is too late to start marketing at any point in the publishing process. In fact, you can market a book that is years old and still find success if you apply yourself with enthusiasm and hard work.

This article is about creating the right mindset for selling your book. If you love meeting people, talking to crowds and have no problem with meeting strangers, you may think that selling your book will be easier than someone who would rather stay in the background. Surprisingly, though, with all the many […]

We’ve all received advance-fee fraud emails claiming that if we just allow the deposed King of Tannu Tuva to deposit $26,000,000 into one of our bank accounts temporarily, we’ll be able to keep 15%. At some later point we’ll be asked to lend $5,000 (the advance fee) very temporarily to allow the transaction to go forward. Ever wonder why the fraudsters don’t make these emails more believable? Why they claim to be from Nigeria when most people (correctly or incorrectly) believe that Nigeria’s the source of most scam emails? Why they don’t tell less farcical stories about why they need our help? Why they offer such absurdly large amounts of money for otherwise readily available, inexpensive banking services?

Because they only want to get responses from the very gullible. They want the somewhat gullible to weed themselves out, so the scammers don’t have to waste months in email and phone conversations […]

There are as many ways to sell a book as there are people who write them. The one thing that is common among all book selling approaches is that you match the right book with the right buyer.

If your book is written typically for a female reader it makes sense to direct your book selling efforts to the places that women tend to congregate. The following seven tips are perfect for locating new readers for books written for women.

1. Women’s magazines. As a writer, try to get an article published in a women’s magazine. While it may be difficult to get accepted in the beginning by the top magazines in this field (Better Homes & Gardens, Good Housekeeping and Woman’s Day), it is still well worth your time to get published in smaller outlets that reach out to women. Work your way up by starting with magazines that have smaller […]

Today when most people think of book marketing the first thing that comes to mind is social media — building a mailing list and getting likes on Facebook and tweets on Twitter.  But surprisingly, the old fashioned methods of connecting face to face with live book events are as important as ever.

In fact, the connections made in person are stronger in many cases and can make a deeper, lasting impression. Shaking hands with a person, making eye contact and sharing a few minutes of conversation will create a more memorable bond than online connecting.

Definitely, it takes a bit more effort, and for the introverts among us, it may seem like a stretch out of the comfort zone. However, in many ways, meeting people in person can be a lot of fun and provide valuable feedback and encouragement that is limited when sharing 140 characters on Twitter or a three sentence […]