Marketing

The first thing you must know before you decide how to publish your book is the age of your target audience.

If your audience is below 18 or over 50, paperback or hardback is still a more viable option.

An article from the 2012 Pew Internet & American Life Project stated that “those who read e-books are more likely to be under age 50, have some college education, and live in households earning more than $50,000.”

Does that fit your target market? Although it is certainly cheaper and faster to go digital, if that’s not where your market is you won’t make many sales.

Children’s books, especially picture books or read-a-loud books, are best in a print format.

While more and more readers are turning to digital readers it may not necessarily be where your audience is. So even though print book sales dropped by more than 9 percent in 2011 and […]

Ninety-nine degrees is the average high temp in June here in beautiful Tucson, Arizona. As you might imagine, we Tucsonans do just about anything we can to stay indoors during this time. So, while most of the country is outdoors hiking, picnicking, camping, and playing softball … we’re indoors reading books, watching movies, playing volleyball and, yes, bowling. How appropriate then that our current bestselling book is The Game Changer: A Simple System for Improving Your Bowling Scores by Mark Baker. Published in early April, The Game Changer sold over two thousand copies by the end of that month, qualifying it for our Great Expectations program, where we financially reward the author by issuing a credit. In Mark’s case that’s $2,000. At the rate the book is selling it will soon cross the five thousand-copies-sold mark and qualify its author for an additional $5,000 Great Expectations credit. (At Wheatmark […]

Do you know why people buy your books? It seems like a question that any author should be able to answer in their sleep. Unfortunately many authors and book marketers (one and the same in my view) don’t know the real answer to this question at all. Most authors can tell you in exacting detail what their books have to offer readers, but often don’t have the first clue what actually motivates purchases of their books.

Take sports books, for example. My friend Rich Wolfe, the number-one selling sports book author over the last decade, once told me that that the majority of his books were purchased by women, even though the majority of rabid sports fans are men.

Counterintutive, huh?

It turns out that most sports books are purchased as gifts (by women) for the rabid sports fans in their lives (usually men). Think about just a few of the implications of […]