Marketing Archives - Page 14 of 15

31 May, 2012

A Game Changer

By Sam Henrie|2023-06-09T11:36:38-07:00May 31, 2012|Marketing, Publishing, Resources|Comments Off on A Game Changer

Ninety-nine degrees is the average high temp in June here in beautiful Tucson, Arizona. As you might imagine, we Tucsonans do just about anything we can to stay indoors during this time. So, while most of the country is outdoors hiking, picnicking, camping, and playing softball … we’re indoors reading books, watching movies, playing volleyball and, yes, bowling. How appropriate then that our current bestselling book is The Game Changer: A Simple System for Improving Your Bowling Scores by Mark Baker. Published in early April, The Game Changer sold over two thousand copies by the end of that month, qualifying it for our Great Expectations program, where we financially reward the author by issuing a credit. In Mark’s case that’s $2,000. At the rate the book is selling it will soon cross the five thousand-copies-sold mark and qualify its author for an additional $5,000 Great Expectations credit. (At Wheatmark […]

9 May, 2012

Book Marketing Strategy vs. Tactics

By Grael Norton|2023-06-09T11:36:53-07:00May 9, 2012|Authors Academy, Marketing, News, Resources|Comments Off on Book Marketing Strategy vs. Tactics

It’s one of the most common misconceptions in marketing: that a marketing tactic is the same as a marketing strategy. Not understanding the difference between the two leads to a whole lot of pain and frustration for many authors as well as entrepreneurs, speakers, and other professionals who use the written word to grow their businesses.

Have you ever heard someone say “I’m going to use Twitter to market my book,” or “I’m going to use the Internet to market my business?”

This sort of statement rarely leads to success.

This is because most of the time, the speaker is already talking about marketing tactics but has skipped not just one but two critical steps: setting a specific, measurable goal and developing a strategy for reaching that goal.

(If you’ve ever said this sort of thing yourself, don’t worry, practically everyone has at one time or another. I’ve made this same mistake myself; multiple […]

8 May, 2012

How to Create a Strategic Marketing Plan for Your Book

By Grael Norton|2023-06-09T11:36:58-07:00May 8, 2012|Authors Academy, Marketing, News|Comments Off on How to Create a Strategic Marketing Plan for Your Book

It’s one of the most common misconceptions in marketing: that a marketing tactic is the same as a marketing strategy.

Not understanding the difference between the two leads to a whole lot of pain and frustration for many authors as well as entrepreneurs, speakers, and other professionals who use the written word to grow their businesses.

The blueprint for your book’s marketing strategy is your book’s marketing plan.

This is the single most important piece of marketing collateral for your book you will create – besides the actual book itself!

Join us on Friday, May 11 as marketing plan expert Echo Surina walks us through “How to Create a Strategic Marketing Plan for Your Book.”

During this LIVE online presentation, you’ll learn the secrets to:

Creating your big picture
Applying SWOT analysis to your project
Identifying your target audience
Crafting your key messages
Selecting your outreach methods
Evaluating your […]

16 April, 2012

Give Away My Book for Free?

By Sam Henrie|2023-06-09T11:37:05-07:00April 16, 2012|Authors Academy, Marketing, Publishing|Comments Off on Give Away My Book for Free?

It’s one of the most common misconceptions in marketing: that a marketing tactic is the same as a marketing strategy.

Not understanding the difference between the two leads to a whole lot of pain and frustration for many authors as well as entrepreneurs, speakers, and other professionals who use the written word to grow their businesses.

The blueprint for your book’s marketing strategy is your book’s marketing plan.

This is the single most important piece of marketing collateral for your book you will create – besides the actual book itself!

Join us on Friday, May 11 as marketing plan expert Echo Surina walks us through “How to Create a Strategic Marketing Plan for Your Book.”

During this LIVE online presentation, you’ll learn the secrets to:

Creating your big picture
Applying SWOT analysis to your project
Identifying your target audience
Crafting your key messages
Selecting your outreach methods
Evaluating your […]

6 March, 2012

Do You Know Why People Buy Your Books?

By Sam Henrie|2023-06-09T11:37:12-07:00March 6, 2012|Marketing, Publishing, Resources|Comments Off on Do You Know Why People Buy Your Books?

Do you know why people buy your books? It seems like a question that any author should be able to answer in their sleep. Unfortunately many authors and book marketers (one and the same in my view) don’t know the real answer to this question at all. Most authors can tell you in exacting detail what their books have to offer readers, but often don’t have the first clue what actually motivates purchases of their books.

Take sports books, for example. My friend Rich Wolfe, the number-one selling sports book author over the last decade, once told me that that the majority of his books were purchased by women, even though the majority of rabid sports fans are men.

Counterintutive, huh?

It turns out that most sports books are purchased as gifts (by women) for the rabid sports fans in their lives (usually men). Think about just a few of the implications of […]

1 February, 2012

Get Motivated!

By Sam Henrie|2023-06-09T11:37:20-07:00February 1, 2012|Authors Academy, Marketing, News|Comments Off on Get Motivated!

Recently, I attended the all-day Get Motivated! seminar when it came to Tucson. I didn’t actually go to get motivated—an entrepreneur for many years now, I’m plenty motivated as it is. I also didn’t go to buy any of the stuff they were selling—they didn’t have anything I need right now. I went to hear the celebrity presenters, and to study one of most successful marketing processes in the world. First, for $2.95 (essentially free) Get Motivated! attracts nearly 10,000 attendees with the promise of seeing celebrity presenters like Colin Powell, Terry Bradshaw, Steve Forbes, Rudy Giuliani, Kurt Warner, and many more. (Pictured: Terry Bradshaw getting ready to motivate.)

In between celebrity speeches were presentations from companies with something to sell. One such company was Ameritrade, a major discount brokerage firm, whose representative gave an exceptional sales presentation demonstrating the impressive array of online tools Ameritrade now offers to help clients […]

19 July, 2011

How to Market Your Book

By Support@wheatmark.com|2023-06-09T11:37:43-07:00July 19, 2011|Marketing, Resources|Comments Off on How to Market Your Book

SPECIAL REPORT FOR AUTHORS: The Author’s Guide to Choosing a Publishing Service. Read this guide to discover how to avoid the 3 biggest self-publishing company rip-offs. Click to Download for FREE.

You’ve finally done it. That book that you’ve been working so hard on is finally finished and you are publishing it with Wheatmark. Now what?

“Well,” you might say, “my book is listed with the major online bookstores where it is exposed to millions of potential buyers. What else do I need to do?”

The answer is—marketing.

Marketing a book is like lunch. You eat lunch so you have the energy to keep going all day. You know that if you skip lunch, you’re tired by 2:00. Likewise, you market your book so it can “keep going” in the marketplace; no marketing may mean that sales will dwindle before they need to. So, where should you begin when you decide to market […]

2 March, 2011

Using Your Book to Position Yourself as an Expert

By Sam Henrie|2023-06-09T11:37:49-07:00March 2, 2011|Marketing, Publishing, Resources|Comments Off on Using Your Book to Position Yourself as an Expert

You’re an entrepreneur or business professional, and you recently published your first book.

As you make a business offer to one of your qualified prospects, how do you make it stand out from all of the competing offers your prospect may be getting from your competitors? How do you make your prospect feel safe selecting yours? The answer to both questions is by positioning yourself as the expert. Buyers want to buy from experts. Buyers feel safe buying from experts.

You need to prove your expertise to truly position yourself as an expert. Proof of expertise includes academic degrees, client testimonials, books, keynote addresses, articles, white papers, speaking gigs, etc. Experienced marketers will tell you that of all these different kinds of proof, a book by far is the best. It’s the ultimate showcase for your expertise, because it demonstrates both your comprehensive knowledge of, and your dedication to, your subject.

Bernie Borges […]

13 February, 2011

An Amazing Resource: Workflowy

By Support@wheatmark.com|2023-06-09T12:03:02-07:00February 13, 2011|Marketing, Publishing, Resources, Social Media, Writing|Comments Off on An Amazing Resource: Workflowy

I make a lot of lists and, frankly, they have gotten out of hand lately. Grocery list in the pocket. To-do list for home improvement at home in a drawer. To-do list for the Wheatmark website on my work computer. A list of books I want to read on my home computer (but I’ve forgotten which folder). A list of topics to be discussed in our next Authors Academy event … in a Word file somewhere. A list of things I want to accomplish this year … well, that list is in the back of my brain, waiting to be typed up.

A few weeks ago I realized I couldn’t keep all of my lists straight and said, “Enough!” That’s when someone introduced me to Workflowy.

It changed my life. My list-making life, that is.

Workflowy is a free online application that lets you turn your whole life into one giant list. Instead […]

22 January, 2010

Achieving Success from Wheatmark Author Paul Kelso

By Support@wheatmark.com|2023-06-09T11:38:26-07:00January 22, 2010|Marketing, Resources|Comments Off on Achieving Success from Wheatmark Author Paul Kelso

We asked Paul Kelso, author of the Great Expectations title, Kelso’s Shrug Book, and also the author of the upcoming title, Jack Ruby’s Last Ride, to tell us a little about how he found his audience and then made his book a success.

Wheatmark has asked me for a few thoughts on how I came to connect with the firm, and some insight as to how I, make that we, created a modest niche book on weight training that has surprised everyone by selling over 6,000 copies.

My remarks will apply primarily to nonfiction and “how to” works.

Here’s how Kelso’s Shrug Book developed. I hold a MA in American studies and had written for newspapers when younger and magazines later, so I was at least literate. I also loved weightlifting and wrestling and competed in both, and in my forties became a college weight coach as well as an English prof.

One day […]

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