Marketing

If the standard way of marketing your book doesn’t seem to be making any connections perhaps it’s time to try something new.

Something not everyone is doing; something that makes your book stand out above the crowd of 15 million other books being dumped on the market in 2013.

Granted, it may not make enough difference to put you on a bestseller list but often even a small incremental push in sales can put you on a new level of recognition in the book world. Sometimes doing something different creates a buzz that builds in bigger ways than you can imagine.

So, ready to go into vistas where the author stampede is not as thick and heavy? Try one of these ideas. They might be what works for you or, at the very least, kick start your imagination into finding your very own offbeat marketing idea.

1. Sell your book in a shop or […]

The journey of selling thousands of books begins with selling one. If you can sell one, you can sell two.

Many times authors will neglect doing small book marketing practices because the results appear to be insignificant. But the truth is that a small practice done regularly over time can build up your marketing sales very effectively.

Book marketing is all about making connections. You never know when one connection will make a big difference. Providing as many different avenues for people to find and read your books should be an important part of your book marketing strategy.

Today’s book marketing strategy is using bookmarks to sell more books. And yes, even if your book is only available for eReaders, bookmarks can still be used quite effectively.

The basic marketing idea behind bookmarks is to showcase your book in an attractive way before your target audience. Following are seven simple tips and strategies for […]

Ever wonder how popular authors seem to be everywhere at once and still have time to write another bestseller? Super authors do not have magic powers. What they do have, though, are a few secret weapons in their arsenal that keep them on the front lines while giving them time to type away on their laptops in the back.

Here are nine book marketing survival tips and tricks they use that make a difference:

1. Basic strategic planning is number one on their list. Getting to the top by luck might happen to a few authors once in a decade. Most of them, though, carefully calculated what it would take, mapped out a strategy, and kept to it. Many of these authors had a coach or special mentor that advised them. Others simply read and studied what worked for other authors and implemented those actions into their own battle plan.

2. Budgeted their […]

Here are five ways to promote your books nonstop, following the bookselling successes of Jack Canfield and Mark Victor Hansen, authors of the “Chicken Soup for the Soul” series.

1. Believe in your book even when no one else does.

It’s always fun to look back after success and smile with satisfaction. The difficulty is keeping up that smile in the beginning when victory is nowhere in sight. Holding a mental picture in your mind of what success will look like is one of the things that Jack Canfield and Mark Victor Hansen used to keep them going. They actually took a cover of their own book, clipped off a New York Times bestseller image from another book, and pasted it on their own book cover. This simple “magic” trick of illusion implemented strongly in their mind a vision of success.

You can do the same. Before you lose hope with your […]