8 October, 2013

Word of mouth begins with a listening ear

By |2023-06-09T11:25:16-07:00October 8, 2013|Marketing, Resources, Social Media|Comments Off on Word of mouth begins with a listening ear

Looking for a better way to sell books?

Not comfortable with standing on a street corner and waving your latest edition in the air?

How about doing something that authors forget to do?

It works perfectly for the introverted author who’s more comfortable listening than speaking. In fact, that is what the way is. Listen your way to selling more books.

You see, most people would rather have someone listen to them than listen to someone else.

Wouldn’t you like someone to listen to you? Really and truly listen?

In this day of mass communication and social media overdose, many people are overwhelmed with tons of words being thrown at them from every direction. Everything is coming in mega doses. Email boxes overflow, Facebook contacts pop in from every corner of cyberspace, and Twitter, text and instant messages multiply faster than the national debt. Who’s listening?

If you give some quality listening time to your readers, you […]

7 October, 2013

9 reasons authors should still commit to sending press releases

By |2023-06-09T11:25:25-07:00October 7, 2013|Marketing, Resources|Comments Off on 9 reasons authors should still commit to sending press releases

Google has new rules about press releases. Writing them simply to get links back to your site and create Google synergy is no longer a favorable action but there are still plenty of positive reasons that authors should use online press releases.

After all, when it comes to selling more books, there are other entities to impress, besides Google, in the bookselling world. Think of people like book readers, book reviewers, bookstores, publishers, media-hungry folks looking for a good story, bloggers looking for someone to interview, radio and TV stations looking for the next great guest on their program.

Still not convinced? Here are nine reasons that writing press releases every 30 to 90 days should be part of your yearly book marketing strategy:

1. Exposure. This goes without saying. Wonder why no one is buying your books? One good reason may be they simply don’t know your book exists. Let people know.

2. […]

4 October, 2013

Create an audio excerpt of your book for more book sales

By |2023-06-09T11:25:31-07:00October 4, 2013|Marketing, Resources|Comments Off on Create an audio excerpt of your book for more book sales

Here’s a great way to get new visitors to your site to read your book: Let them hear an audio excerpt!

An audio excerpt from your book is simply another medium that your potential audience can consume. Why not let them have it?

Many bestselling authors offer at least one audio presentation of their books. While you may not want to create a complete audio version of your book, adding the first chapter or pages of your book in audio form is easy to do.

Here’s an audio excerpt from The Murder of Roger Ackroyd by Agatha Christie.

If you have a blog website, it can be as easy as creating a separate page and adding media to it in the form of an mp3 audio clip.

How do you get the audio clip?

The process is fairly simple. (Or at least it can be as simple or as complicated as you want […]

30 September, 2013

Why you should create small realistic book marketing goals

By |2023-06-09T11:26:27-07:00September 30, 2013|Marketing, Resources, Writing|Comments Off on Why you should create small realistic book marketing goals

Every author would like to sell a million copies.

More authors can achieve this goal if they go about it with a realistic plan.

For instance, while you may not sell a million copies in a week or a year, there is a much stronger possibility that you might sell that many books over a longer period of time.

It’s better to make a reasonable goal that you meet and then, once it is achieved, set the bar higher for the next round. Make the first goal easy and doable. Success builds upon success. With each achieved goal you will have the knowledge and expertise, contacts and methods for raising your next level of book selling.

The first goal should be small because you will be putting in a lot of the ground work for future sales. That ground work will take more time and have a deeper learning curve as you get started. […]

24 September, 2013

Paid book reviews by Publishers Weekly: A dangerous place for self-publishers?

By |2023-06-09T11:26:39-07:00September 24, 2013|Marketing, Resources|Comments Off on Paid book reviews by Publishers Weekly: A dangerous place for self-publishers?

Getting book reviews for your book is one of the prime ways for authors, old and new, to sell more books. Unfortunately, the stigma of self-publishing, though rapidly disappearing, is still a factor to be dealt with in seeking the more established book review channels.

Publishers Weekly has a program called PW Select that is open to self-published books. It comes with a catch though. And, a price tag.

For $149, you can enter your self-published book and get a possible review. They state that approximately one out of every four books is reviewed in their magazine. Now for a regular, mainline, published book getting a book review by Publishers Weekly is usually a good thing. Even with a poor review a sentence, or even a part of a sentence, can be found redeeming and be put to good use.

The fact that Publishers Weekly has broad-mindedly opened their book reviewing doors to […]

19 September, 2013

Create an easy feedback form for your author website

By |2023-06-09T11:26:50-07:00September 19, 2013|Marketing, Resources|Comments Off on Create an easy feedback form for your author website

One way to interact with your audience is to have a form to get feedback or receive input for special events. With a form, you can ask for book reviews, endorsements, or submissions for a book contest.

Putting up a form can be done in a myriad of different ways. One of the easiest is to use a simple, free online tool such as JotForm. With this tool, you can put up a form on your site in a few minutes. It’s a simple drop and drag tool that creates forms as simple or complicated as you like. You get 100 free submissions a month. In most cases this will be all you need unless your site is wildly popular.

The site has over 3,000 form templates. You can find one for almost anything that you can think of such as story submission forms, sharing feedback, or even ask […]

14 September, 2013

Should you enter a Writer’s Digest eBook contest?

By |2023-06-09T11:26:54-07:00September 14, 2013|Marketing, Resources, Writing|Comments Off on Should you enter a Writer’s Digest eBook contest?

Writer’s Digest holding a contest for self-published eBooks?

Whoa! Times are a changing.

If your eBook has been self-published since 2008 (and yes, using Wheatmark qualifies you), you can enter your book for a chance to be on the front cover of Writer’s Digest magazine and win $2,000. You can submit a print edition of your book as well as an eBook version as long as it is self-published.

While Writer’s Digest does not have a huge circulation, a little over a hundred thousand subscribers, being noted as a winner by this established writing magazine will certainly give your book great credibility.

Wonder if your book has a chance? Here is what your eBook will be evaluated on:

Writing Quality
Production Quality

This is where Wheatmark’s continued insistence that your book have an awesome cover, professional layout and top-notch editing will give you a legs up on the competition. There will be one grand […]

16 August, 2013

Why every author should create a book marketing blueprint

By |2023-06-09T11:26:59-07:00August 16, 2013|Marketing, Publishing, Resources, Social Media|Comments Off on Why every author should create a book marketing blueprint

Writing a book? Ask yourself these three questions:

Question: What do you do once your book is written?

Answer: Get it published.

Question: What do you do once your book is published?

Answer: Sell it.

Question: How?

Answer: Create a step-by-step book marketing plan.

A friend of mine is an avid fan of Robert Middleton, Action Plan Marketing. His latest post she told me is about creating an action plan for marketing your business. Leaving things up to chance, Middleton says, “Is simply going around in circles with your marketing.”

Certainly, you may get some random moments of success. But, how about consistent moments? Moments that build up your book selling so that each month you sell more books than the month before?

That is done most effectively by creating a book-marketing plan. Not a “to do” list for today. Not scribbling down a few things you could do in the next week but a step-by-step, three-year book marketing […]

8 August, 2013

16 Bookstore Review Sites

By |2023-06-09T11:27:14-07:00August 8, 2013|Marketing, Resources, Writing|Comments Off on 16 Bookstore Review Sites

Looking to get great book reviews for your book? Here’s an idea that may at first seem counterproductive but actually may jumpstart your own book review process.

What’s the idea?

It’s based on the age-old biblical maxim, “Do unto others as you would have them do unto you.”

Which means while waiting for those five-tar book reviews to come in for your own books, start writing reviews for others.

Writing book reviews is a good way to stay connected with books in your genre, assess your competition,and even help you to craft writing ideas for composing your book releases and sharing information about your books on your blog.

As you write a book release, you will find yourself thinking critically about why you like one type of writing over another. What makes the book stand out? How can you creatively write selling copy for your own material?

Some authors used book reviews to link back to […]

2 August, 2013

7 simple letters any author can write to sell more books

By |2023-06-09T11:27:21-07:00August 2, 2013|Marketing, Resources, Writing|Comments Off on 7 simple letters any author can write to sell more books

One easy way even the most introverted author can sell a few books is to write letters.

Here are seven different kinds of letters you can write. With each letter include a bookmark or business card, handmade or professionally printed, that includes the title of your book, a quote, and a link to your web site.

1. Friendship letters to family and friends. Share whatever is going on with your life and of course, part of that is your book! Talk about how excited you are about it. The challenges you are facing, the successes you have had and ask if they have any ideas to help you to promote your book.

2. Write a letter to the editor of your local newspaper in response to an article that interests you. You don’t have to promote your book, just getting your name out there for a cause that is important may cause someone […]


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