A low-cost way to promote your new book is with a business card. You can print them yourselves at home or professionally for as little as $10.00 for a hundred or more cards.
Most typical business cards are about two by three inches. These are small enough to slip a couple into a pocket, wallet, or bag. Because they’re so small it is easy to have one with you at all times whereas carrying a hard copy of your book is definitely not.
1. If your book is available digitally, you can share download information on your card. Include a sentence or two about the book, awards won and even a winning testimony about your book.
2. You can share your cards with family and friends and ask them to help you in getting the word out.
3. You can leave a business card in a magazine at the doctor’s office like a bookmark. […]