1 May, 2013

How to build a Pinterest research board for your book

By |2023-06-09T11:29:40-07:00May 1, 2013|Marketing, Resources, Social Media, Writing|Comments Off on How to build a Pinterest research board for your book

Whether your book is fiction or nonfiction, you can use Pinterest to create a better book by creating research boards.

What is a “research board”?

Basically, it is a board or series of boards that have images that link to anything related to your book. Take a look at these amazing research boards created by Alexa Chipman who writes young adult fantasy and science fiction.

You can create a board that takes place in the area your book focuses on: a state, city, park, or building.

Create separate boards for different categories of your book, such as: book cover ideas, characters, food, clothes, time period, places, spaces, weather, history, events, and anything else that will get you into the creative mood for writing your book.

For instance, let’s say you’re writing a mystery story that takes place in Corvallis, Oregon. Create a new board called “Corvallis, Oregon.” Now you can pin images, […]

11 April, 2013

How to use hashtags to find your first 100 twitter followers

By |2023-06-09T11:29:50-07:00April 11, 2013|Marketing, Resources, Social Media|Comments Off on How to use hashtags to find your first 100 twitter followers

Today we’ll look at how you as an author can use hashtags in your tweets in order to attract followers for your Twitter author profile.

Here’s the basic information to compose your first #hashtag tweet.

Use the hashtag # symbol before a word you want to target. This will enter your tweet into a conversation based on that thread. Don’t put a space between the symbol and your keyword or between words in a phrase:

#mickeymouse #donaldduck #baby #author #bookmarketing

For this exercise, we’re going to use a fictional author named Arthur J. Author, who wants to build a Twitter platform to sell his new book, Frugal Retirement.

He has just started his Twitter account and has zero followers. He knows his target audience is over 60 and worried about money.

He has come up with a word list that he thinks will connect with his target audience: retirement, senior, senior living, frugal, budget, retirement savings, […]

10 April, 2013

How authors can effectively use Twitter hashtags for writing research

By |2023-06-09T11:29:55-07:00April 10, 2013|Marketing, Resources, Social Media|Comments Off on How authors can effectively use Twitter hashtags for writing research

Twitter is about making connections in short, snappy bits of conversation. You have 140 characters for each message, which includes text, hashtags (#), private connections (@), links, and photos.

In this post we’ll discuss how to use hashtags in a search to find new contacts, conversations, and information.

Twitter Search

Type in a word or phrase in the Twitter search bar and you will get a list of tweets matching what you have entered, e.g., candy, finances, weather.

Use that same word or phrase but add a hashtag (#) before the keyword or phrase and you get a greatly expanded list. This is because the actual tweet may not be using the keyword specifically in the text, but the author of the tweet thought it was relevant enough to that topic and inserted that keyword with a hashtag.

For instance if you type #scifi, #money, or #cat into a Twitter search bar you will be […]

18 March, 2013

How to get book reviews for a self-published book

By |2023-06-09T11:30:08-07:00March 18, 2013|Marketing, Publishing, Resources|Comments Off on How to get book reviews for a self-published book

How important are book reviews for new authors?

The best way to sell books is by word of mouth. The primary way to get that word of mouth rolling is to get your book reviewed.

The more important the book reviewer is the greater exposure your book will have. A book reviewed in the New York Times is going to outperform a book review on a small book blog with 200 readers.

Does this mean you should ignore the small ponds and fish for reviews only in the big ones? Not necessarily. If you are a new author, getting your foot in the door of book reviewers of any size might be well worth your while.

Ten reviews from small-sized bloggers will give you exposure to new readers that would otherwise never find your book. Keep adding to the pot and you will slowly build up your readership. Every book review that is posted […]

15 March, 2013

Do you have what it takes to be a self-publishing success?

By |2023-06-09T11:30:21-07:00March 15, 2013|Marketing, Resources|Comments Off on Do you have what it takes to be a self-publishing success?

Deborah L. Jacobs outlined her path to self-publishing success on Forbes in July of last year. It’s a three-page online article that gets into the nitty-gritty, practical details of doing it all yourself. In the comment section, she replies to one reader with this insight. “While I was in the throes of it I used to tell people, ‘It’s not a learning curve—it’s a learning mountain.’”

Deborah’s book, Estate Planning Smarts, is a bestselling book about estate planning for baby boomers and their parents. The mountain that she had to climb for success is daunting. It would scare off most faint-hearted authors with rose-colored dreams in the first paragraph. She states candidly that, “For more than one year after self-publishing my book, Estate Planning Smarts, promoting it was practically my full-time job.”

If you read the article she wrote for Forbes magazine, How My Book Became […]

13 March, 2013

7 easy ways to market Christian fiction

By |2023-06-09T11:30:27-07:00March 13, 2013|Marketing, Resources|Comments Off on 7 easy ways to market Christian fiction

Seventy-six per cent of the population in the United States is Christian. Of this, studies show that about 25 million actually buy Christian-themed products. That’s a pretty big number to make a connection with.

Granted not all who profess to be Christians actually want to read Christian fiction, but there’s certainly enough of a market for any Christian author.

The pathway for marketing a Christian novel will be to place your book in the places where readers are looking for books. Here are seven tips to help you get started.

1. Make sure that the phrase “Christian Fiction” is on the back cover of your book, so it will be categorized correctly in bookstores and easily discerned by readers. Don’t make the mistake of trying to appeal to everyone. A reader who doesn’t like Christian-based novels will drop your book once he realizes it was written for a Christian audience. Likewise, a reader […]

10 March, 2013

6 reasons your self-published book will flop

By |2023-06-09T11:30:33-07:00March 10, 2013|Marketing, Resources, Social Media|Comments Off on 6 reasons your self-published book will flop

Last year over 200,000 million books were self-published. The average self-published book probably sold less than ten copies.

The reasons for a book not to make it are many. Most self-published books need much more time, energy and yes, money, put into them than the author expects. If you plan to self-publish, here are ten important factors that stop most self-published books from making it big.

1. Poor writing. You cannot be your own judge. Nor can you expect your mother, siblings, and best friends to give you honest feedback. Your best and honest feedback will come from readers who judge your writing by the book they hold in their hand. Offer your book for free or at a low price and pay attention to the feedback. If it’s bad, don’t despair. Keep writing. You will get better.

2. Little or poor editing. No one can catch their own mistakes. You are too […]

8 March, 2013

10 steps to developing your author brand

By |2023-06-09T11:30:40-07:00March 8, 2013|Marketing, Resources, Social Media|Comments Off on 10 steps to developing your author brand

What is author branding? Author branding is presenting yourself in such a way that when readers think of you they associate a feeling, a message, a book with you. A type of book, a style of writing that, like your fingerprint, is you. Even if you write in different genres, the essence of how you write will always be yours.

Today’s popular authors have a style of writing and message unique to them no matter what they write about. Their readers come to know, love, and trust their writing.

Have you ever fallen in love with a book and, immediately upon finishing it, wanted another one just like it? That’s the power of branding.

Developing your author brand is important if you want to sell a lot of books this year, more next year, and a lot more the year after that. Write each book and blog post with the goal of building […]

21 February, 2013

7 surprising reasons why you should use demographics to sell more books

By |2023-06-09T11:30:50-07:00February 21, 2013|Marketing, Resources, Social Media|Comments Off on 7 surprising reasons why you should use demographics to sell more books

Almost every author wants to sell more books.

New authors think if they can just get one lucky break the yellow brick road of fame and fortune will magically open and their worries will disappear.

If only that were true.

The truth is even if an author does get a few lucky breaks there will still be periods of time when they will have to grab their bow and arrows and go hunting for readers.

In order to do that successfully you need to find the hunting grounds where your readers are feeding.

Your readers.

Not the reader of another author who writes in a different genre than you do or appeals to an audience that has nothing in common with your style of writing.

Finding the common threads between your book(s) and your book buying audience is the basis of target marketing for authors. There are many different factors in breaking down an audience demographic. Some […]

20 February, 2013

Is Amazon Author Rank a good thing for Authors?

By |2023-06-09T11:31:00-07:00February 20, 2013|Marketing, Publishing, Resources|Comments Off on Is Amazon Author Rank a good thing for Authors?

On October 9, 2012 at 3:55 am, Amazon rolled out another feature for their readers called Amazon Author Rank. It rates the most popular authors by the hour. Readers who are floundering for what to read next can jump on the “what’s popular” train and make a winning selection.

So, is this good news or bad news for beginning authors who are miles away from the “Most Popular” zone? Is this a case of where the popular gets more popular and the rest of the herd slips further and further back into obscurity? You can be the judge. Here are some pros and cons for what Amazon Author rank does for authors.

The Good News

If you have any ranking at all on this list, it can be a definite pat on the back. A confirmation that you are doing a few things right and making progress.

It can also be a goal, […]


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