Today we’ll look at how you as an author can use hashtags in your tweets in order to attract followers for your Twitter author profile.
Here’s the basic information to compose your first #hashtag tweet.
Use the hashtag # symbol before a word you want to target. This will enter your tweet into a conversation based on that thread. Don’t put a space between the symbol and your keyword or between words in a phrase:
#mickeymouse #donaldduck #baby #author #bookmarketing
For this exercise, we’re going to use a fictional author named Arthur J. Author, who wants to build a Twitter platform to sell his new book, Frugal Retirement.
He has just started his Twitter account and has zero followers. He knows his target audience is over 60 and worried about money.
He has come up with a word list that he thinks will connect with his target audience: retirement, senior, senior living, frugal, budget, retirement savings, retirement budget, retirement blogs, retirement living, and how to save money.
Since he has no followers, anything he tweets has little hope of making a connection unless he uses a hashtag to break into an existing conversation. Using a hashtag will literally drop him into a traffic flow, sort of like getting on a highway full of travelers already. It will take him from walking barefoot down a cow path to speeding on the freeway in a BMW.
He starts his first tweet:
Arthur Wannabe’s new book, #Frugal #Retirement provides hundreds of ways to save money. Free report at