18 March, 2013

How to get book reviews for a self-published book

By |2018-03-29T11:09:33-07:00March 18, 2013|Marketing, Publishing, Resources|Comments Off on How to get book reviews for a self-published book

How important are book reviews for new authors?

The best way to sell books is by word of mouth. The primary way to get that word of mouth rolling is to get your book reviewed.

The more important the book reviewer is the greater exposure your book will have. A book reviewed in the New York Times is going to outperform a book review on a small book blog with 200 readers.

Does this mean you should ignore the small ponds and fish for reviews only in the big ones? Not necessarily. If you are a new author, getting your foot in the door of book reviewers of any size might be well worth your while.

Ten reviews from small-sized bloggers will give you exposure to new readers that would otherwise never find your book. Keep adding to the pot and you will slowly build up your readership. Every book review that is posted […]

18 February, 2013

7 ways Goodreads helps authors to sell more books

By |2016-08-01T15:50:35-07:00February 18, 2013|Marketing, Resources, Social Media|Comments Off on 7 ways Goodreads helps authors to sell more books

To sell more books you have to let more people be aware of them. If your audience is small, the number of books you sell will be small. If you have a large audience but no one sees your book, you have to work to make it stand out. This article will show you seven ways to make your book stand out among the 14,000,000 readers on

1. Become a member of the Goodreads Author Program

This program is completely free. It is designed to help authors reach their target audience and promote their book(s) to them. Over 44,000 authors, including New York Times bestsellers and other national bestselling have their books listed with an author profile. If you are not on it, don’t waste any more time! Sign up and get started.

2. Advertise your book. Yes, sometimes you have to put a little money […]

7 December, 2012

9 book marketing tips for introverts

By |2018-03-29T11:09:38-07:00December 7, 2012|Marketing, Resources|Comments Off on 9 book marketing tips for introverts

Surprisingly, some of the best book marketing done today is done by introverts. It’s not how loud you shout your message but how well you spread it. Here are nine tips to get the word out about your book without appearing before a camera, holding a microphone, or standing on a stage.

1. Create a book marketing strategy that you will enjoy the most. If it’s interesting and fun, you’ll do it.

2. Pick a marketing project that is within your comfort zone. I know there’s a lot of self-help advice that says if you don’t get out of your comfort zone you won’t get ahead. Well, that’s one bit of advice. Here’s another just as powerful: Better to do something than nothing.

3. Create a blog. Most introverts have no problem writing and sharing in print. If this is you, then blogging is the perfect medium to get the word out. […]

28 November, 2012

28 press release sites for authors

By |2018-03-29T11:09:38-07:00November 28, 2012|Marketing, Resources|Comments Off on 28 press release sites for authors

Getting media coverage is all about developing relationships. This is why when sending out press releases or news releases it is usually best to start with your local media. You will have a much better chance of making a connection. To get started, make a list of all the top TV stations, news radio stations and newspapers in your city. You can use to find a state and national listing of US newspapers, radio and TV.

Once you have targeted a media website to send a release, look for a link such as “Contact us,” “News tips,” or “Submit press release.” If you can’t find a link or an email, call the news department and ask who you can email or fax a press release to directly. Many news sites have forms that you can paste your press release into and and submit it. Once you have a […]

2 November, 2012

Book marketing just got a little bit easier: Introducing Screenr

By |2018-03-29T11:09:39-07:00November 2, 2012|Marketing, Resources, Social Media|Comments Off on Book marketing just got a little bit easier: Introducing Screenr

Looking for a fast and quick way to get the word out about your book? Here’s a new tool for book marketing you’ll want to take advantage of . . .


  • It’s fast
  • It’s easy
  • It’s fun
  • It can spread your message like wildfire.
  • AND best of all . . . it’s FREE!

Authors can use screenr to make a quick and fast book trailer. It can then be placed on your website, loaded up onto YouTube or sent in an email. You can post it on a blog, share it on Facebook, tweet it and pin it on Pinterest.

Here’s how it works.

Anything that you can put on your computer screen can be recorded with audio and made into a screenr video. You have five minutes from start to finish to share whatever you want.

To make it the most effective you will want to plan out exactly what you want […]

1 August, 2012

Turn Your Book into a … What?

By |2018-03-29T11:09:39-07:00August 1, 2012|Marketing, Resources|Comments Off on Turn Your Book into a … What?

Close your eyes and visualize your book as a keychain. Can you do it?

In a previous post I discussed the best way to market your book online: by slicing up the content of your book into smaller pieces and republishing them on your blog and other sites accepting similar content.

However, your book can be turned into other media as well—not just online and not just written. Here’s a list of ideas, both offline and online, just to get your imagination going:

Paper book: The foundation of your “content empire,” from which all other media originate. You can also start with just an ebook, but that doesn’t nearly provide the authority a real book does.

Ebook: Tap into a growing market of ebook readers by releasing yours.

Blog posts: Copy and paste information (chapters) from your book and periodically post them on your blog.

CD: Put your ebook or book preview on a CD […]

13 February, 2011

An Amazing Resource: Workflowy

By |2016-08-02T10:11:04-07:00February 13, 2011|Resources|Comments Off on An Amazing Resource: Workflowy

I make a lot of lists and, frankly, they have gotten out of hand lately. Grocery list in the pocket. To-do list for home improvement at home in a drawer. To-do list for the Wheatmark website on my work computer. A list of books I want to read on my home computer (but I’ve forgotten which folder). A list of topics to be discussed in our next Authors Academy event … in a Word file somewhere. A list of things I want to accomplish this year … well, that list is in the back of my brain, waiting to be typed up.

A few weeks ago I realized I couldn’t keep all of my lists straight and said, “Enough!” That’s when someone introduced me to Workflowy.

It changed my life. My list-making life, that is.

Workflowy is a free online application that lets you turn your whole life into one giant list. Instead […]

2 July, 2008

Glossary and Definitions of Publishing Terms

By |2018-03-29T11:09:41-07:00July 2, 2008|Publishing, Resources|Comments Off on Glossary and Definitions of Publishing Terms

If you are not familiar with some of the common publishing terms, check out this glossary of publishing-related words and phrases.

Acid-free paper: Alkaline paper, free from chemicals that destroy paper. It lasts longer, but costs more and is generally used for library books.

Advance copies: First books sent to those who ordered, requested or were promised a book, generally before the book goes into distribution.

Alignment: The position of text lines on a page. Left alignment means that the left margin of each line down the page is even, and that the right margin is ragged or uneven; right alignment means that the right margin is even down the page, and the left margin is ragged or uneven. Alignment can also refer to margins being justified, which refers to both left and right margins being even down the page, causing extra spacing between words when necessary. Center alignment means that the lines […]

17 September, 2007

Wheatmark Publishing Glossary

By |2018-03-29T11:09:42-07:00September 17, 2007|Publishing, Resources|Comments Off on Wheatmark Publishing Glossary

The following terms will prove helpful to you before and while publishing with Wheatmark. These terms are specific to the way Wheatmark operates and may not apply to other publishers.

Adobe PDF: The file format read by the Adobe Acrobat Reader. PDF is the file format for presenting documents independent of the original software they were created in. Wheatmark uses the PDF file format to show authors the exact page layout of their book as it will be printed. You must have Adobe Acrobat Reader installed on your computer to open and print a PDF file.

Author copies: The initial set of free books an author receives upon the book’s publication.

Back matter: Printed material found in the back of the book after the main section of the book. This includes the appendix, the bibliography, the index, and other related matter.

Baker & Taylor: One of the largest wholesalers of books in […]