How important are book reviews for new authors?
The best way to sell books is by word of mouth. The primary way to get that word of mouth rolling is to get your book reviewed.
The more important the book reviewer is the greater exposure your book will have. A book reviewed in the New York Times is going to outperform a book review on a small book blog with 200 readers.
Does this mean you should ignore the small ponds and fish for reviews only in the big ones? Not necessarily. If you are a new author, getting your foot in the door of book reviewers of any size might be well worth your while.
Ten reviews from small-sized bloggers will give you exposure to new readers that would otherwise never find your book. Keep adding to the pot and you will slowly build up your readership. Every book review that is posted […]