2 June, 2014

How many words should a picture book have?

By |2023-06-09T11:20:15-07:00June 2, 2014|Resources, Writing|Comments Off on How many words should a picture book have?

This is a question that many beginning writers have. How long is too long? And how long is not long enough? While every book can be an exception, you are far better staying within suggested guidelines for book length if you want your book to be accepted by publishers, parents and young readers.

Every book type has its own recommended length based on the age of the reader, education and book type. Obviously a thick paged picture book for a 3-year-old is going to be vastly different from The Mouse and the Motorcycle, a book for a ten year old to dig into for the first time.

Picture Books: Targeted for 2 to 8-year-old kids, this type of book typically has between 400 – 800 words. There are 5 basic types of picture books.

1. Young Picture Books aim for the 2 to 5-year-old. These are basic learning books that creatively teach colors, […]

30 May, 2014

Want 15% of $26,000,000?

By |2023-06-09T11:20:20-07:00May 30, 2014|Marketing, Resources|Comments Off on Want 15% of $26,000,000?

We’ve all received advance-fee fraud emails claiming that if we just allow the deposed King of Tannu Tuva to deposit $26,000,000 into one of our bank accounts temporarily, we’ll be able to keep 15%. At some later point we’ll be asked to lend $5,000 (the advance fee) very temporarily to allow the transaction to go forward. Ever wonder why the fraudsters don’t make these emails more believable? Why they claim to be from Nigeria when most people (correctly or incorrectly) believe that Nigeria’s the source of most scam emails? Why they don’t tell less farcical stories about why they need our help? Why they offer such absurdly large amounts of money for otherwise readily available, inexpensive banking services?

Because they only want to get responses from the very gullible. They want the somewhat gullible to weed themselves out, so the scammers don’t have to waste months in email and phone conversations […]

2 May, 2014

15 ways to market your book for less than a dollar

By |2023-06-09T11:20:26-07:00May 2, 2014|Marketing, Resources, Social Media|Comments Off on 15 ways to market your book for less than a dollar

What’s stopping you from selling more books?

In most cases, it’s not money.

Authors tend to think that only if they had more advertising dollars they could turn their book into a bestseller. The truth is it’s more often an author’s mindset than an author’s checkbook that gets those books rolling out the door.

Spend your money on making your book the best it can possibly be. This includes a great cover, powerful editing and revising, tweaking, rewriting, editing, and revising again and then, when your book is perfect from the opening page to the end, you can use the following simple ways to get your book into the hands of avid readers.

1. Create an email signature and use it for every email you send out. Simple emails are often overlooked when it comes to book marketing, but personal notes actually have more influence than you think. When you include a simple link […]

29 April, 2014

7 author marketing tips for books that appeal to women

By |2023-06-09T11:20:35-07:00April 29, 2014|Marketing, Resources|Comments Off on 7 author marketing tips for books that appeal to women

There are as many ways to sell a book as there are people who write them. The one thing that is common among all book selling approaches is that you match the right book with the right buyer.

If your book is written typically for a female reader it makes sense to direct your book selling efforts to the places that women tend to congregate. The following seven tips are perfect for locating new readers for books written for women.

1. Women’s magazines. As a writer, try to get an article published in a women’s magazine. While it may be difficult to get accepted in the beginning by the top magazines in this field (Better Homes & Gardens, Good Housekeeping and Woman’s Day), it is still well worth your time to get published in smaller outlets that reach out to women. Work your way up by starting with magazines that have smaller […]

9 April, 2014

5 book marketing lies that stops authors from selling more books

By |2023-06-09T11:20:46-07:00April 9, 2014|Marketing, Publishing, Resources|Comments Off on 5 book marketing lies that stops authors from selling more books

Fiction authors are good at lying. Little lies and big lies that haven’t a speck of truth in them. Authors have no qualms filling their books with lies. They sugar coat their heroes with such virtues of talent, smarts and good looks that ordinary mortals step off the sidewalk to let them pass. Make way for superman and wonder woman! They describe their villains as malicious, scurvy folks that can be killed off with no more remorse than slapping a buzzing mosquito.

Imagination is what authors call it, of course. No one thinks of an author as a liar. That is much too crass and negative a word to describe such literary flights of fancy. Creative flow and artistic license is a nicer, digestible term. And people buy those lies; they love them.  Who can stop with just one? They slap down money on the counter and walk off with the […]

31 March, 2014

5 great places to give a book reading

By |2023-06-09T11:20:58-07:00March 31, 2014|Marketing, Resources|Comments Off on 5 great places to give a book reading

Today when most people think of book marketing the first thing that comes to mind is social media — building a mailing list and getting likes on Facebook and tweets on Twitter.  But surprisingly, the old fashioned methods of connecting face to face with live book events are as important as ever.

In fact, the connections made in person are stronger in many cases and can make a deeper, lasting impression. Shaking hands with a person, making eye contact and sharing a few minutes of conversation will create a more memorable bond than online connecting.

Definitely, it takes a bit more effort, and for the introverts among us, it may seem like a stretch out of the comfort zone. However, in many ways, meeting people in person can be a lot of fun and provide valuable feedback and encouragement that is limited when sharing 140 characters on Twitter or a three sentence […]

24 March, 2014

What authors need to know before starting a crowd funding campaign

By |2023-06-09T11:21:06-07:00March 24, 2014|Marketing, Publishing, Resources|Comments Off on What authors need to know before starting a crowd funding campaign

First-time authors as well as seasoned ones have successfully raised money through crowd funding. Campaigns have been funded that were as simple as $150 to pay for an inexpensive cover design and as complicated as over $49,000 to publish a coffee table book with glossy, colored pages. The main crowd funding sites used are Indiegogo, Kickstarter and Pubslush , although there are countless others.

Whether the amount is small or large though, crowd funding for a book has some hidden benefits that might be equally or perhaps even more important than raising money to pay for book printing and marketing costs.  Consider these:

Benefit No. 1: Connecting with new readers.

Benefit No. 2: Getting your book known on a wider platform.

Book marketing is about finding readers who will be attracted to your book enough to read it. Once you have shared the book with […]

19 March, 2014

Should you hire a ghostwriter?

By |2023-06-09T11:21:08-07:00March 19, 2014|Resources, Writing|Comments Off on Should you hire a ghostwriter?

A huge percentage of the American population wants to write a book. The numbers are staggering, something like 88 percent or higher. And with today’s technology, it is easier for most of these people to actually write a book and publish it themselves.

But here is the situation. Not everyone who wants to write a book should, at least not if they plan to sell it in bookstores. Writing for one’s family is a very different case than writing a book so that it competes with bestselling books on Amazon or sells to the general public.

Even though you may have a great story to tell, you may not have the technique to write it in a way that captivates the reader and draws them deeply into the drama you want to share. Recognizing that fact does not mean you “shouldn’t” write your own story, but it might be helpful to look […]

3 March, 2014

Why authors should use Google Hangouts on Air

By |2023-06-09T11:21:13-07:00March 3, 2014|Marketing, Resources, Social Media|Comments Off on Why authors should use Google Hangouts on Air

Google Hangouts on Air is a type of video call that operates like your own private television broadcast talk show. You can have up to ten people participating on the call with as many as 5,000 live viewers submitting questions via text chat. Once the show is completed an automatic YouTube video is published.

For authors, this can be a great way to build up weekly or monthly content as well as deepen connections with your target audience. A recent article on Forbes reported that the reach of video “over white papers, case studies, even live demos with reps” was significantly higher in how audiences choose to absorb new content.

Getting Started

To get started doing your own Google hangout on air, you will need to pick a topic that offers valuable content to your target audience. Offer a tutorial on a subject such as photography, business, cooking or create […]

28 February, 2014

Adding personal style to dialogue

By |2023-06-09T11:21:20-07:00February 28, 2014|Resources, Writing|Comments Off on Adding personal style to dialogue

When it comes to dialogue and writing in your character’s voice, how do you add your own twist? How can you add your personality to the material without forcing the dialogue into an unnatural progression? How can you add style, interest, and your own pizazz to someone else’s words? Writing dialogue can be tricky, especially if you’re writing in an unfamiliar accent. Proofreading your work can help identify sneaky accent errors and help you add your own style back into the dialogue. There are several easy ways to place your touch to each accent, character, or place that you write about.

1. Imagine yourself as the character: If you sit down to write a scene between two characters, imagine what you would be thinking, feeling, talking about if you were them. Everyone thinks about scenarios differently and this process could be crucial in you letting your own ideas and voice shine. […]


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