You may know that here at the Authors Academy, we’re strong advocates of using the Web to build your author platform.

But that doesn’t mean you shouldn’t strive to build an audience face-to-face, too: either locally, regionally, nationally, or beyond.

The truth is, there’s nothing quite like the thrill of meeting your readers (and gaining new fans) in person!

And, of course — in addition to being a great way to build buzz for your projects — book events can be just plain fun.

Join us next week as we tackle “Book Signings and Back-of-the-Room Sales” with one of our favorite Tucson-based publicists, Lynn Wiese Sneyd.

Lynn Wiese Sneyd coordinates national, regional and local publicity campaigns for authors of non-fiction and fiction books. She’s scheduled author appearances on major television networks (ABC, NBC, CBS, FOX and PBS affiliates), Sirius Satellite, syndicated AM/FM radio shows, and internet podcasts.

In addition, she’s worked with print media, securing interviews and feature articles in magazines like Woman’s Day and Prevention Magazine, and daily newspapers.

Lynn works exclusively with authors to promote their books and also collaborates with publishers, as she has done with Tarcher/Penguin, Prometheus Books, HCI Communications, Carolina Academic Press, Paradigm Publishers, and others.

Lynn has also worked as a community relations manager for Barnes & Noble Booksellers, where she scheduled and hosted author events, sponsored book groups and workshops, and initiated partnerships with community organizations to promote literacy and support the arts.

Join us next week as Lynn reveals how to kick your next event up a notch or two — or three!

You’ll discover:

  • Why you should never hold just a book signing
  • Why you should hold events at which you sign books
  • What the best places are for such events
  • How to approach event venues
  • What to do at events
  • How to publicize your events
  • How to handle book sales at your events
  • and more!

Don’t miss out on the opportunity to do a deep dive with us on this critical topic — just click on the following link now to register:

When you register at the link above, we’ll send you the log-in info for the call immediately.

And if you have a question to ask about book signings, please send an email to, and we’ll be glad to address it during the call.

You don’t want to miss this!